- Lead the marketing team, the tasks flow and ensure excellence in production, meeting deadlines and optimizing campaigns budget;- Documentation, organization and management of the marketing team's methods, processes and tools; - Mapping and correcting possible problems and bottlenecks during marketing campaigns;- Interact with other sectors, such as commercial, audiovisual and pedagogical, to align tasks;- Development and implementation of digital strategies, aimed at selling online courses by launch and evergreen launch methods;- Organization of brainstorming with the strategic and operational team to create new products to define the type of launch and sales strategies, offer, anchoring, product benefits, deliverables and bonuses;- Definition of launch strategies to attract and retain more people during the live event days, in addition to sales strategies both at Pitch time and on open cart days;- Definition and alignment of the traffic strategy together with the traffic management company (amount invested in the campaign, target audience, capture actions, remarketing, ROI and ROAS forecast;- Data analysis to evaluate campaign performance and identify opportunities to optimize ROI, during and after, in the debriefing.

I excelled in the company as a digital marketing account leader and now I'm the manager of the marketing team developing and managing multichannel digital marketing strategy in B2B and B2C.Responsibilities:• Team management;• Social media marketing plan, budget control, KPI's analysis and management;• Marketing B2B and B2C plan, projects approval and management; • Endomarketing planning and management; • SEO analysis; • Google Ads, FaceAds, InstaAds, Linkedin Ads campaign plan and management; • Copywriting.

Responsible for the re-development of all institutional communication for a Brazilian renewable energy company. Responsabilities and key achievements include: • Redesign of company’s visual identity: all promotional materials, newsletter, logotype, business cards and stationary. • Creation of the companies mascot (‘Migo’ the bird). • Creation of the "1000 days board", where employee put the achievements during this period.

• Home-based independent consultant, evaluating the quality of Google advertisements for English and Portuguese language countries.

• Product lounch coordination: marketing strategy and promotional materials following a complex international acquisition. • Representation of the multiple company brands at national and international events, exhibitions and auctions. • Organisation of the launch event for the ‘Royal Horse’ international brand, for 150+ clients and employees. • Endomarketing management with the creative team, production and purchasing.• Quantitative and qualitative market research and analysis, to increase the marketing/sales campaigns, trade marketing and merchandising strategy, also support the Sales Team/Product Managers.• Monthly budget control and report of the department. • Digital Marketing: Administration and content production for website, e-marketing and social media platforms.• Creation of social responsibility project supporting a local orphanage for two years.

- Interface entre empresas e a instituição.- Desenvolvimento de materiais gráficos para divulgação dos cursos da instituição nas empresas.- Divulgação de vagas de emprego para os alunos.- Organização de palestras e eventos internos e externos para empresas e alunos.- Atendimento e orientação aos alunos para início do estágio.- Organização dos contratos de estágio.

Responsibilities and key achievements included:• Redesign of the Company’s marketing material and organising a convention for 300+ employees following the transition from Vetbrands Animal Health to Ceva Santé Animale.• Endomarketing - creation of incentive campaigns, social responsibility and newspapers together with HR Department.• Responsible for the packaging design development (creation, layout and approval), together with Regulatory Department, Product Managers and P&D Department.• Development of graphic materials such as catalogues, magazine advertisements, technical leaflets, banners for events, promotional activities and advertising campaigns.• Negotiator and buyer working directly with advertising agencies, promotional material and graphic suppliers.

• Responsible for the development of Company’s graphic design materials including: image treatment and diagramming.