Led the transformation of a tech startup into an industry leader, building the marketing department from inception. Spearheaded website development, content creation, and social media strategies, alongside participation in European industry fairs. Successfully executed a rebranding initiative and launched new products with targeted campaigns. Developed impactful customer-oriented content like case studies and testimonial videos. Managed sales support, lead generation, and partner co-marketing initiatives progressing from Marketing Manager to Head of Marketing, guiding a team to align with the company vision and drive sales.- Built marketing department and implemented website, social media strategies, content management, etc.- Managed and participated in industry fairs in Europe.- Led rebranding, product launch, and new version campaigns.- Created compelling customer-oriented content.- Managed sales support, lead generation, and partner initiatives.

Developed and executed digital marketing and communication plans for French SMEs, managed social media, supported local shop initiatives, analyzed KPIs, and prepared marketing campaigns to drive revenue growth.- Defined marketing and communication plans for digital platforms.- Multi-Channel Campaign Management (Web, Email, SMS)- Customer Care and Relationship Management- Implemented Customer Loyalty programs and local marketing initiatives.- Conceptualized, designed and implemented all communication assets.- Analyzed KPIs and executed web, email, and SMS campaigns.

Led the Academic Projects team, organizing events and training sessions for marketing students, coordinating contests with companies like MEO and AKI for project development and awards, and fostering industry connections to enhance student learning experiences.

Sendo que se trata de uma mercearia, permitiu aprofundar o conhecimento em relação ao retalho,e, ao mesmo tempo, ganhar uma perspectiva mais realista sobre o atendimento ao público e o seu comportamento enquanto consumidor. Durante esta experiência, ocupei tanto o cargo de operadora de caixa, como atendimento na padaria.