Building marketing strategy Leading marketing activities in omnichannel approachBuilding media / ecom/ social media / trade marketing

Responsibilities: - leading Marketing Team and activities; - building mix of brand awareness and retail growth in Poland; - 360 cooperation with retailers: Douglas and Sephora; ->building complex and detailed plans for new start with Douglas for 2024; planning initiatives with Sephora until the end of 2024- focus on direct retail - development of communication and recruitment / traffic for boutique; - budgeting ; - reporting- coordination of communication in digital and social media, including direct retail- e-retail- PR and influencers- eventing, ie. Douglas Summer Cruise 2024

Define and implement strategy for below brands and different clients, planning 360° marketing activations, to grow sales, sell-out and SoB. Reporting to Sales & Marketing Director ; Coty premium & lux brands: Gucci, Burberry, Bottega Veneta, Boss, CK, Lacoste, Davidoff, Roberto Cavalli, Joop;management of projects for all Coty brands: sales actions, media plans support- planning & budget per brand (assortment, pricing, promotions, forecasts)- marketing activations planning, execution and review (instore, trade marketing, sampling, VM, digital, CRM, events)- launches of the lines & products (usually 4 launches per brand per year)- coordination of activities within PAC region for Sephora- close cooperation with retailers, brand's owner and local agencies, alongside with other departments- analysis of competition and reaction / adaptation- organisation of local events, trainings 2 direct reports, supporting work of 2 reportsACHIEVEMENTS:- first launch of premium novelty: CK my Euphoria to drugstore chain: Hebe - Oct 2023- 25th anniversary plan including PR event for both clients and influencers with press - Dec 2023- The best 360 launch of Burberry Goddess in Europe Distributor Europe in 2023

Define strategy and its implementation within all Sirowa countries and execution in Poland; direct contact to the brand and reporting about performance in all subordinates countries; Management of La Perla Beauty in 5 countries: Baltics, Czech, Slovakia, Romania: portfolio & pricing, stock, negotiation / support in nego with retailers, launch & coordination of marketing actions, brand building activities, budget control, execution of 360 marketing plans in Poland ( instore, event, media, PR, ecom, SoMe)Achievements :- 2022/ extension of distribution in 6 months in Sephora PL from 19 to 56 doors- 2022 / launch the brand to 5 countries within Sirowa Group- 2023 - successful launch to Sephora Czech & Douglas Romania

360 management of portfolio 15+ different brands, from fragrances to skincare. Below just few examples: Coty Luxury Fragrances: Burberry, Gucci, Bottega & Veneta, Chloe; Coty Premium: Boss, Lacoste, Marc Jacobs; skincare: Grown Alchemist, Polaar; launch of new brands/ lines/ products; brand building, implementation of local strategy, marketing plans, budgeting, forecasting, market analysis, negotation, responsible for sale, sell-out and stock; development of e-commerce and IM;Achievements:- double digit growth for each brand- successful and 360 launch of Gucci Bloom, Chloe Nomade, Burberry Hero and many more- best WW launch of Bottega Veneta Illusione launch (2019)- launch of Bottega Veneta to Douglas (2021) with strong, omnichannel aproach and 360 strategy- development of ecommerce & IM visibility: ie. BV collection in special project with celebrities nad beauty experts (2020)- Hugo Boss The Scent for Him – The best Launch in Teasing in 2015 in DSR Europe - Hugo Boss The Scent for Her – The best launch in Trial in 2016 in DSR Europe

complex management of +10 Luxury brands of P&G Prestige Brands (Hugo Boss, Dolce & Gabbana, Gucci, Lacoste, Escada, Laura Biagotti) later also Art & Fragrance Brands (Lalique & Bentley) and few small projects, development of ecommerce, during this time extension of the distribution of the brands to new retailers: Sephora and Super-Pharm

I took opportunity to follow my ambition to travel and get more knowledge about world and relations with people, visited Southeastern Asia

kompleksowa opieka nad markami: C-thru, Rihanna, Pearl Drops, Arm & Hammer, Spinbrush. planowanie i kontrola budżetu, przygotowywanie krótko – i długoterminowych planów sprzedaży, koncepcja, wdrażanie i analiza akcji marketingowych i promocyjnych, budowanie komunikacji i strategii dla marki, wprowadzenie na rynek nowych marek (Arm& Hammer, Elode), linii oraz pojedynczych produktów, współtworzenie materiałów POS, wsparcia i analiza sprzedaży oraz obserwacja konkurencji, planowanie i realizacja działań w zakresie ATL i BTL (np. w ogólnopolskich sieciach drogeryjnych), współpraca z agencjami zewnętrznymi (domy mediowe, agencje reklamowe, graficzne o raz wydawnictwa),

opieka nad marką z działu gospodarstwa domowego (Grosik), tworzenie i wprowadzanie nowych produktów, wsparcie zarządzania marką Jan Niezbędny, m.in. tworzenie kampanii prasowej

samodzielna, kompleksowa opieka nad kilkoma markami, zarządzanie operacyjnymi kontaktami z dostawcami zagranicznymi (Niemcy, Hiszpania, Daleki Wschód) przygotowywanie akcji marketingowych i ofert promocyjnych, współpraca wewnątrz i na zewnątrz firmy(m.in. agencja PR), organizowanie i prowadzenie szkoleń i warsztatów oraz eventów promocyjnych, wprowadzanie nowych produktów, planowanie i kontrola budżetu; praca w zespołach projektowych; raportowanie wewnątrz firmy i do dostawców; współpraca z firmami z grupy (m.in. operator sieci sklepów detalicznych); udział w rozwoju narzędzi informatycznych (m.in. platforma e-handlu)From internship to Product Manager