Technical Analyst - Marketing Mix Us
Argentina
• Execution of both regression and predictive models for market research, evaluating efficiency and effectiveness of client investments.• Perform descriptive and econometric analysis of quantitative results and turn them into actionable insights. Results analysis (autocorrelation, goodness of fit, coefficient analysis, outliers, trend) and hypothesis building. • Analysis of marketing strategies, sales drivers and return of investment for executed trade and media campaigns, identifying revenue opportunities for clients.• Presentation decks which effectively summarize research and model results to the client.• Databases manipulation using UNIX, SAS and MS Excel.• Process and deliverables automation.• Secondary models run in R, building of simulations and optimizations• Training of new hires• Training of new processes and innovations