With a background in International Relations (BAs) and Creative Industry (MA), I now utilise my creative and analytical skills in customer lifecycle marketing. Eager to learn and meet new professionals, I look forward to developing new skills and navigating the future of marketing.I currently work for a London based and award-winning Fintech company, Plum, as a CRM Executive and Customer Lifecycle Analyst. Amongst the many aspects of designing a marketing lifecycle campaign, the role requires a strategic approach to segmentation and full knowledge of both the users and the product itself.I aim to develop an holistic skill-set and merge creativity with copy skills, design awareness and, of course, a data-driven approach that leads to calculated decisions, tests and growth.