Backing a founding team building something great in the intersection of identity and data. DM if you would like more information

Offering Product Marketing services to B2B software startups. Services include:1. Hiring & onboarding2. Sales Enablement3. Pricing Strategy4. Competitive Intelligence5. Win-Loss Analysis6. Pitch deck & sales-facing asset creation

Built and led a team of 6 including core product marketing, analyst relations, developer relations and competitive intelligence. Jan 2020 - 2021: Spun out of Contrast with a few others to build Marketing from the ground up for a Series A startup in the privileged access management (PAM) space.

Launched and scaled a merchant-funded digital loyalty program for a leading payments and credit cards institution; projected to result in $100MM lift in partner-funded valueConducted a portfolio assessment and rationalization of a $700MM IT Application portfolio for the CIO of a global insurance and benefits administration clientStructured and modeled a 4 year, $600MM global transformation program for a global asset management institution resulting in a $150MM annual run rate benefit

Identified $5MM market opportunity through research of musical instrument manufacturer industry and competitive analysis Developed go-to-market strategy for the opportunity and related artifacts including product pricing, specifications and sales pitch books

Launched and scaled a next-generation loyalty program for a leading financial services institution; projected to result in $100MM in valueDefined differentiating analytics and customer experience capabilities for the loyalty programAssessed client marketing analytics capabilities and proposed a future state analytics organization

Developed, launched and led the bank-wide Privacy Compliance program

VP - Product Manager and Principal Architect - Information Security and Risk (September 2010 - November 2011)AVP - Project Manager and Information Security Specialist - (June 2008 - September 2010)