Passionate about disruptive marketing, creative advertising, visual storytelling and graphic design,great creative work fueled by great ideas. With an extended background in the marketing and advertising industry - agency and client side, skilled in the management & development of marketing communications, creative concepts, branding and content strategy. Cannes Lions, Ogilvy and M&C Saatchi certified conceptual English copywriter, creative traffic manager and digital marketer. Constantly striving to bring something new to the table, no matter how complex the challenge might be.Highlights:- Served as principal English Copywriter for FIFA World Cup Qatar 2022, TV and digital promotional campaign for A Sports HD- Successfully developed a creative campaign for ARY News to initiate political change in Pakistan. That played a major part in Imran Khan being elected as prime minister in 2018. - As part of a team, successfully managed from ideation to execution, the development of creative promotional material for the launch of 2 new TV channels, for entertainment and sports. Ensuring all marketing collateral is delivered on time and to budget with limited resources.- Managed compliance to regional guidelines while developing effective branded and creative content for TV, print and digital for HBO and Nickelodeon Pakistan.- Maintained a yearly marketing budget of PKR 10 Million, for HBO Pakistan, developing and delivering creative material for print, OOH, branding, branded giveaways and film promotion.- Regular development of creative promotional material for IPs gaining highest audience reach in a daily, monthly and yearly basis.- Oversee and add value to all English copy for the ARY Digital Network, developing creative captions and concepts that resonate with target audiences and stakeholders. - Developed copy, rebranding and channel packaging for Nickelodeon Pakistan, in collaboration with regional headquarters in Singapore, by managing a team of designers and animators, while maintaining brand guidelines. Key Competencies:• Copywriting• Digital Marketing• Press Release•