Richard Conn Email and Phone Number

Growth marketing and demand generation leader experienced in delivering against aggressive goals, driving alignment across functions, and using data driven strategies to maximize marketing efficiency.• Recruited and scaled the demand generation team, tripling team size and sharpening the depth and breadth of capabilities.• Leveraged paid search, paid social, association, ABM, and content syndication programs to drive customer acquisition, international expansion, and cross-sell/upsell motions.• Negotiated JBA partnership with LinkedIn, resulting in six-figure annual media savings, priority access to alphas and betas, and enhanced engagement with LinkedIn product team.• Drove 40% YoY company growth to $250m+ ARR while maintaining CAC and generating positive cash flow, resulting in $3B+ acquisition by Hg Capital in one of the largest PE deals of 2024.

Led a global team of 10 senior marketers driving demand generation for a publicly-traded B2B platform providing Unified Communications and Contact Center as a Service.• Responsible for all paid and organic search, lead aggregators, affiliate, appointment setting, content syndication, paid social, display, and referral marketing with an $18M annual budget.• Drove 58% pipeline growth and 28% MRR gains over first three quarters ($536M -> $687M ARR).• Built & scaled enterprise appointment setting program, becoming the third largest source of pipeline.• Grew organic search traffic 22% YoY with focused campaign of link building and content generation.• Diversified content syndication programs with partnership development and targeted buys across TechTarget, DemandScience, IDG, Madison Logic, and Enterprise Connect properties.

Direct paid and organic search demand generation for publicly-traded B2B SaaS provider of enterprise cloud communications and collaboration solutions. Control $--M annual budget and managing a team of 12 direct reports.

• Led an international team of 12 marketers, responsible for all paid and organic search demand generation and growth marketing.• Catalyzed 10X growth in company revenue by continually analyzing competitive environment to identify new customer acquisition strategies and implement emerging technologies.• Increased SEM revenue while simultaneously decreasing cost/revenue by 23%, contributing to a 16x growth in share price.• Saved $2.2M by analyzing marginal efficiency of keywords to identify under-performers, leading to spend optimization that maintained volume and revenue at lower cost.• Tripled non-brand SEO traffic through inbound linking, technical SEO, and content development to drive double digit growth in annual recurring revenue.• Drove 13% increase in high-converting inbound call leads through strategic use of marketing budget, including spearheading first chatbot, refining playbooks, training sales reps, and scaling deployment.

Reorientated SEM strategy to drive efficient growth through audience segmentation, programmatic bidding, and enhanced attribution. Managed $29M marketing budget and team of 3 analysts.• Increased YoY SEM growth by 49%, conversion rate by 19%, and ROAS by 29%.• Grew Amazon Product Ad Sales 31% while decreasing CPA 14% through rule-based feed enhancements, SKU-level bidding, and selective SKU suppression.• Developed business case for enterprise bid management solution, evaluated leading vendors, led implementation and ongoing management.

Managed team of 6 Analysts and Account Managers responsible for $10M search and product ad spend for clients including Target, Macy’s, Kayak, Nordstrom, and Revolve Clothing.• Exceeded efficiency and volume goals for 9 of 12 months, delivering within 1.8% of $2.4M budget for Target.• Improved ROAS 124% and drove $394K in revenue for Nordstrom with more than 60K ads.

Managed multiple clients with $32M annual spend with 5 direct reports. Developed client relationships and delivered ongoing campaign optimization, performance reporting, and strategic insights.• Increased revenues 40%, leads 43%, and ROI 5x for 1-800-Dentist.• Managed national and local SEM campaigns for 3,700 locations and 10 brands of Hilton Hotels.

• Increased Adknowledge revenues 70% to a $670K run rate by defining bid strategy and developing customized campaign management tools.• Managed $2M online marketing spend for ClassesUSA.

• Achieved 32% average reduction in CPC and 46% average increase in CTR on online marketing strategies across the Google network for clients such as Paramount, Lionsgate, and CBS.• Advised clients on implementation of performance monitoring tools such as Google Analytics, YouTube Insights, and Google Conversion Tracking.

• Forecast sales trends, analyzed share of ad spend, and developed regional business plans in consultation with senior management• Projected vertical hiring needs based upon productivity and client spend