Matthew Baerbock Email & Phone Number

Roseville, Mn, Us

I am excited about this career change while going back to school for a Master of Divinity degree. It enables me to help make a difference at a local non-profit working to improve the lives of those impacted by problem gambling. MNAPG is a coalition of individuals and organizations sharing the belief that problem gambling is a serious public health problem that is both treatable and preventable.MNAPG works to raise public awareness about problem gambling and the stigma that’s often associated with it. We advocate for funding for treatment programs and provide professional training for those who work with problem gamblers. The collective impact of our efforts helps individuals, their families and their communities deal with the devastating effects of problem gambling.

Richfield, Minnesota, Us

Manage the data engineering practice for Pricing and Merchandising teams, encompassing a dozen or so engineers. Lead hiring/dismissal activities and overall team make-up. Handle escalations to unblock when challenges arise. Offer candid feedback to set expectations when needed. Lead the adoption of changes from across the broader team and organization.Unlock and enable data for decision science partners to leverage within merchandising and pricing domains. Support critical insights to the organization and help de-risk through improvement and modernization of existing processes.Played a key role in piloting enterprise semantic asset development and use in the Google Cloud Platform. Team navigated ambiguity and technical constraints and has learned a lot along the way.Challenged myself to become Google Professional Cloud Architect certified.

Richfield, Minnesota, Us

Led the GCP project implementation for marketing data, collaborating with reporting and technical teams to better understand available acquisition patterns and route incoming data from vendors and other database platforms.Engineered new data pipelines for vendor file transfer and egress using Apache NiFi and GCP tools. New proof of concept using Cloud Workflows to refine email data for downstream modeling teams.Designed process/team/pipeline diagrams in Miro for strategic team planning. Documented new GCP and cloud-based tools/processes for the team, leading several training and knowledge share sessions.

Richfield, Minnesota, Us

Data integration and business intelligence development in support of decision science and analytics at Best Buy.Marketing optimization and forecast support through hundreds of incoming data points. Oversight of ETL and how shaped data brings marketing insights to life.Strong attention to detail with QA/validation oversight. Natural curiosity translates to uncovering all sorts of efficiency and accuracy improvements. Developed a new QA strategy that tracks historical data changes and proactively alerts. A model score is given to help estimate more serious issues and bubble them to the top. What used to be a very manual, multi-week process now takes about a day.Passion for understanding how things work and this has translated to solution architecture and fundamentally transforming how the team brings in data. Developed new hourly data intake automation that substantially improves file load consistency, centralization, and reporting. Processes that used to take days and weeks now take hours or less.Experience working cross-functionally with other teams, including hiring & mentoring direct reports. Sometimes an end-to-end view is needed when looking at business process and multiple teams involvement.

Richfield, Minnesota, Us

Manage complex SQL code sets and data marts in Teradata, as well as dozens of incoming file streams, in support of marketing measurement, reporting and insights.Drove data integration efficiency through automation by completely re-imagining existing manual ETL and file load processes. Converted ETL is now consistent, digitized with full history, and with QA/email notification baked in.Pioneered a new validation tool and techniques to identify missing data, historical stack data changes, and sudden trend shifts that pinpoint potential issues before they become problems. Data tracked over time with scoring system to indicate issue severity.Market Mix Optimization support across multiple internal teams and vendors to ensure accuracy and timeliness.

Richfield, Minnesota, Us

Led the team as a SQL and ETL mart expert. Also responsible for team final quality assurance for campaign work.Took on the role of business liaison between marketing and a Netezza development team of 15. Represent the business as a Netezza sponsor. Helped coordinate a major Netezza multi-phased upgrade with no loss to business processes.Upstream implementation work for new data topics landing in Netezza that enable the team to take on new challenges and fulfill new business initiatives.Pioneered new model targeting process for normalized selection across vendors to directly support one of the most successful and lucrative marketing revenue streams for the business.Assist with team training and on-boarding, including two full days of cross-training with PowerPoint and live demos.Promoted to Associate Manager as a reliable top performer on the team.

Richfield, Minnesota, Us

Leveraged IBM Campaign (Unica) for advanced campaign design work while utilizing a complex data environment with multiple audiences. Netezza, Oracle, and Teradata.Developed dedicated SQL packages and procedures in Oracle and Netezza for campaign automation, QA checks, and mart maintenance.Built a complete marketing ETL data mart solution and managed an international relationship to make use of the data to market to customers in Canada by email.High attention to detail, data privacy, and security.Driven toward efficiency, reducing both build and run time for several high profile campaigns by eliminating redundancies and incorporating reusable processes/code.

Prior Lake, Mn, Us

Drupal website administration, web server maintenance, Microsoft SQL Server, Business Intelligence Development Studio, targeted email marketing, marketing campaign analysis by segment, casino gaming/play analysis, lifetime value analysis.

Milwaukee, Wi, Us

Managed client relationships and software implementations, helping bridge the gap between engineering specifications and client comprehension. Served as a technical resource and mentor to the client management team. Developed sample code and diagrams for clients. Utilized Subversion to maintain corporate website.

Developed websites and database-driven software solutions for clients in a variety of languages and environments. Managed client relationships while offering solutions to technical challenges.

Managed websites, databases, servers, and overall network functionality. Effectively coordinated new projects and resolved issues as they arose. Developed new corporate, event, and e-commerce websites, migrating data as needed.

Maintained databases and assisted with data collection and reporting needs. Frequent financial and membership reports equipped the organization with critical information. Provided support to members across all levels of the organization.

Waukesha, Wi, Us

Developed and helped maintain database schemas in Progress. Wrote database-driven software applications and reports.

Milwaukee, Wisconsin, Us

Monitored computer labs and offered solutions when student questions arose. Performed troubleshooting on computers and printing equipment.

Master Of Divinity

Mis, Business Administration, Computer Science

General, General