Marketing Manager
Current
Los Angeles, California, Us
Marketing Projects: Managed end-to-end marketing projects, including requirements gathering, budgeting, resource allocation, and implementation.Campaign Oversight: Directed full lifecycle of campaigns from conceptualization to optimization, generating detailed reports using Google Ads and Google Analytics.Market Research: Developed strategies to identify opportunities, target audiences, and design revenue growth campaigns.Digital Initiatives: Led digital ad campaigns on Facebook, Google, and Instagram, generating leads and optimizing performance.Social Media Coordination: Managed multi-platform social media campaigns, crafting compelling content and optimizing keywords.Email Marketing: Organized email campaigns and implemented CRO strategies for improved engagement and conversions.SEO Collaboration: Worked with cross-functional teams to develop and execute SEO plans aligned with business goals.SEM/PPC Management: Directed SEM and PPC campaigns, achieving 40-60% traffic and conversion boosts for key clients.Data Analysis: Analyzed marketing data, including campaign results and online traffic, to inform future strategies.Content Strategy: Strategized content calendars, ensuring accuracy through proofreading and bilingual copywriting in English and Spanish.Cross-Functional Alignment: Collaborated with digital marketing agencies and stakeholders to execute paid campaigns and social media strategies.