Marianna Bagirova Email & Phone Number

Russia

• Creating and implementing a community development strategy across a diverse range of social media platforms, including Facebook, YouTube, VK, OK, MM, and FS.• Collaborating with local communities established by players and opinion leaders. Developing and executing programs for these categories.• Overseeing the team and processes within the department and between departments (including marketing, public relations, development teams, and customer support).• Generating reports for… Show more • Creating and implementing a community development strategy across a diverse range of social media platforms, including Facebook, YouTube, VK, OK, MM, and FS.• Collaborating with local communities established by players and opinion leaders. Developing and executing programs for these categories.• Overseeing the team and processes within the department and between departments (including marketing, public relations, development teams, and customer support).• Generating reports for the company's management by compiling and analyzing feedback from players and data from social networks. These reports serve as the foundation for decision-making and the implementation of essential modifications to processes or products.• Evaluating the efficacy of the campaigns that were implemented.• Formulating communication strategies to advertise new products and updates.• Project administration (interdepartmental and intradepartmental).• Overseeing newsletters and notifications (push notifications, email marketing).• Player Insight development (creating and maintaining up-to-date player profiles) Show less

Cambridge, England, United Kingdom

• Creating and leading community and content roadmaps and strategies.• Working closely with Marketing, PR, Player Support, and Development teams to shape communication campaigns for all franchise’s milestones.• Reporting on community sentiment, and campaigns’ KPIs ensuring tactics are relevant and effective.• Crafting messaging around RuneScape outbound releases, including writing articles, briefing assets, and creating copy for all social channels.• Owning the relationships… Show more • Creating and leading community and content roadmaps and strategies.• Working closely with Marketing, PR, Player Support, and Development teams to shape communication campaigns for all franchise’s milestones.• Reporting on community sentiment, and campaigns’ KPIs ensuring tactics are relevant and effective.• Crafting messaging around RuneScape outbound releases, including writing articles, briefing assets, and creating copy for all social channels.• Owning the relationships with the outsource agency and content creators, ensuring they are armed to achieve the goals. Show less

The Hague Area, Netherlands

KEY ACHIEVEMENTS:● Designed, owned and managed content calendars for 8 franchises with 20 social media channels and overviewed tasks, and translation for a team of four.● Managed high-impact projects with budgets ranging 5, 6, and 7 digits as a project lead to support new product launches which resulted in campaigns ranging 1, and up to 11 million views on owned and earned social media channels.● Led multiple brainstorms, mentoring external creative vendors, giving relevant creative… Show more KEY ACHIEVEMENTS:● Designed, owned and managed content calendars for 8 franchises with 20 social media channels and overviewed tasks, and translation for a team of four.● Managed high-impact projects with budgets ranging 5, 6, and 7 digits as a project lead to support new product launches which resulted in campaigns ranging 1, and up to 11 million views on owned and earned social media channels.● Led multiple brainstorms, mentoring external creative vendors, giving relevant creative notes and final approval with resulted in a wider portfolio of content updates with up to 15% engagement rate.● Worked closely with cross-functional leadership in marketing, publicity, and other departments like Product, Localization, and Operations to shape go-to-market strategies for AAA products.● Actively participated in PR & marketing collaborations with renowned brands from different fields: Coca-Cola, LEGO, Hasbro, Nvidia, and others leading to cross audience engagement.● Maintained relationships and networks with 300+ global and local content creators, partners, influencers, players which increased brand awareness and collaborations. Show less

Versailles Area, France

Managed the Russian Heroes of the Storm and Starcraft communities:● Engaged with the communities on Vkontakte, Twitter, Facebook, forums, and other channels which resulted in increased engagement and community growth. ● Created over 3500 social media updates and over +100 blogs and forum posts.● Built, and managed relationships with more than 200 community partners.● Supported more than 40 esports initiatives and programs for StarCraft, Heroes of the Storm, Hearthstone, and… Show more Managed the Russian Heroes of the Storm and Starcraft communities:● Engaged with the communities on Vkontakte, Twitter, Facebook, forums, and other channels which resulted in increased engagement and community growth. ● Created over 3500 social media updates and over +100 blogs and forum posts.● Built, and managed relationships with more than 200 community partners.● Supported more than 40 esports initiatives and programs for StarCraft, Heroes of the Storm, Hearthstone, and World of Warcraft.● Gathered, analyzed, and presented relevant feedback from the community. Show less

Paris Area, France

Managed the Russian communities:● Engaged with the communities on Vkontakte, Twitter, Facebook, forums, and other channels which resulted in increased engagement and community growth. ● Built, and managed relationships with more than 200 community partners.● Gathered, analyzed, and presented relevant feedback from the community.

Бренд-Менеджмент: Практический Курс

Online Diploma, Digital Marketing & Strategy

Master Of Arts - Ma, Foreign Languages

Activities and Societies: 2001-2002: Club of the Funny and Inventive