Michelle Baker☀️ Email & Phone Number

I run the Melanoma Fund, advising on all operations from PR/Marketing, fundraising, strategy, communications and campaigning. I am responsible for the overall governance and creation of legal policies and ensuring that the charity is running in an efficient and effective way and in accordance with the rules laid out by the Charity Commission.The charity has four national campaigns of which I create and run:The Outdoor Kids Sun Safety CodeThis FREE online resource bank was developed by a leading skin cancer specialist alongside experts in physical education and safeguarding. It is partnered with the Association of Physical Education (AfPE), the Youth Sport Trust, Sports Coach UK and the Child Protection in Sport Unit (NSPCC). It is also supported by over 120 national governing bodies, clubs and associations who work with children in a whole range of outdoor activities. Taking advice off the page and into action and blowing the whistle on sunburn!Watch Your Back!This campaign was launched in 2016 to raise awareness of melanoma and the importance of skin checking to male gardeners over 50 who are currently at the highest risk of developing and dying from the disease. It features sun protection tips for gardeners and advice on skin checking, officially written by skin cancer expert and Head of MASCU (QVH), Mr Samuel Orkar and Mr Siva Kumar.The campaign is supported by 9 leading celebrity gardeners, the Garden Centre Association, The National Allotment Society and the Professional Gardeners Guild. Slip! Slap! Swing!Aimed at raising awareness of sun protection to all in golf, this is a campaign for golfers and greenkeepers. Launched in 2019, it is supported by all UK golf organisations. Sunguarding SportThis is our newest campaign, designed to put sun protection on the radar in sport. With over 60 NGBs of sport already supporting the campaign , it’s off to a fantastic start!

Caffeine Creative Communications is a team of PR, Marketing and Digital specialists who focus on delivering targeted, effective work for our clients. We deliver solutions that will either stand alone or integrate with your existing marketing activity to maximise potential and value

Tunbridge Wells, Gb

Recruited to handle the media launch and oversee the development of a PR campaign for Ice Space (temporary London tourist attraction)Due to the success of the campaign, I was asked to join the team to work on pitch documents for new business and to oversee account team on day to day running of various clients including Captains Club Hotel, National Meetings Week, Confex and Silverfleet Cruisers.

New York, Us

My time at H+K Strategies involved me working in the role of Senior Account Director and also as a Freelance Consultant. For 3 years my focus was on P&G and their UK fabric and homecare business, handling such brands as Ariel, Lenor, Bold and Daz. I was 'the laundry queen'! I helped develop and run some fo P&G's most successful integrated campaigns particularly on Ariel (Champtionship Whites) where our award winning work helped elevate the brand to the No.1 position in the market place for the first time in 10 years.

Working as both PR and Events Manager, implementing marketing and PR campaigns for a variety of consumer brands. I was influential in launching Circ shampoo for P&G and in the re-branding of Debenhams, Laura Ashley and Pretty Polly hosiery.

Organising Bacardi brand activity at Reading Music Festival, GQ Active Show and V98. Also working on V2, Metz and Bacardi Breezer Setting up a lifestyle PR department for Umbro and Sports Divisiion; this involved general strategy and setting up VIP endorsements for Pele/Shearer/5ive

Working predominantly on the UK launch of Dockers® By Levi Strauss. Devising the Global Agitation Day (winner of 'Golden Egg' Awards) and linking the brand to Comic Relief (Sponsored Event) and sponsorship of motor racing and the RFU. Managing and organising the re-launch of Red Or Dead stores around the UK in 1997 (working creatively with Wayne Hemingway). Launching alcho-pops to the UK with Wild Brew/I Archangel (Whitbread). Organising the Rizla (Comedy Tour) - artists including Phil Jupitus, Ed Byrne, Boothby Grafoe

I created the 'classic' and ultimately 'fun' fashion pages on this iconic magazine in the UK and across Europe. I worked on 2 to 3 shoots per week creating teams with the then emerging talent of the decade; photographers, models and hair and make up artists, most who have now become industry leaders. Rankin was once in my casting and I turned him down (I stupidly thought him too creative for the job...!) 🤨

I started at the then Burton Group working within the newly formed Principles division. I then progressed to the Press Office and worked on brands such as Top Shop, Top Man Dorothy Perkins and Evans. It was also my job to look after, (photograph and promote) the newly crowned Miss World winners.

Education record

Education record