Celebrating a little luxury every day at Lady Primrose. Brand responsibilities worldwide. Oversee, lead and manage sales, marketing, advertising, social media, creative and content direction, influencer partnerships, PR, brand collaborations, placement, identity & strategy, new product launches, R&D, image/logo usage & approvals, annual collection catalog, trademarks, hotel-retailer-vendor-distibutor-sales rep relations, revenue management, sales channels, QBE, Shopify, SEO strategy, manage site content-theme, execute events-markets-trade shows, manage distribution, inventory, production, warehouse, purchasing and shipping. ► Understanding of consumer product strategies, distribution, demographics, development. ► Media brand experience: entertainment, personality, lifestyle, home/shelter and youth. ► Guest Host, live TV experience, shopping network, ShopHQ ► Media integrated platforms: print, digital, social, influencer, content marketing, experiential, events, network. ► Experience positioning brand identity, launches/start-ups, turnarounds, re-directs, and bringing brands to market.Lady Primrose is a boutique fine fragrance company offered in fine retailers and luxury hotels & resorts worldwide. Recognized for fragrant gifting collections that include Tryst, Royal Extract, and Gentlemen 1677, offering perfumes, cologne, body creams, dusting silk body powders, candles, and more. Founded in 1990, the Lady Primrose fragrance legacy spans decades founded by fragrance recipes that date back centuries. Delivering our fragrance luxuries in the reminiscent and regal style customers love with an elevated elegance that's appreciated. Ownership-November 2020. Relaunch 2021. Gift-Within-a-Gift packaging. Refill. Reuse. Repurpose. Dallas, TX. Made in USA. Women-owned.

Oversaw brand revenue nationally via all advertising platforms: print, digital, social, experiential, and managed team of sales & marketing colleagues (6 regional markets). OCTOBER 2019 - role expanded to include AP responsibilities on the Prevention brand. Updated/crafted Country Living brand positioning. Worked directly with both editor-in-chiefs, edit team, marketing teams, research, production, sales, finance director, and PR teams. Involved in marketing & editorial initiatives, ad program activations as well as sponsorship opportunities for Country Living Fairs. Reported directly to SVP President/Group CRO - NYC. ► 2021 Country Living brand and Prevention brand revenue 20% up over budget 1st Half ► 2020 Country Living brand revenue landed 8% up over budget | Digital tracking 12% up ► 2019 Country Living one of only 2 Hearst brands honored on Ad Age list. ► 2018/17 Ad Age Magazine Brand of the Year - Country Living ► 2018 paging up 5% YOY, delivered Jul/Aug best-selling issue in over 5 years up 72% in revenue ► 2017 up 8% YOY in print revenue ahead of industry trend and competitors ► 2016 profit increase by +22%. ► 2015 paging up 10% YOY.

Launched and oversaw national advertising sales, brand & marketing efforts for entertainment/teen/youth brand. Responsible for all advertising sales revenue nationally. Implemented and managed brand integrated sales, marketing programs, audience insight, established/negotiated/confirmed rates, created added value programs & managed research efforts for teen entertainment brand, Popstar! and popstaronline.com. ► Increased and built brand ad revenue independently while implementing the sales, marketing, digital, mobile, social media & research infrastructure that positioned brand to succeed. ► Involved with the additional brand launch, CODE via Sprouse Bros, Dualstar entertainment. ► Incorporated multi-platform opportunities via print, digital, mobile, events and social. ► Managed media partners and multiple projects initiating audience demo profile via MRI Teenmark, DJG Marketing, ABC/AAM statements, research, audience & newsstand strategy. ► Worked directly with Editor, editorial team, site developers, creative agencies and Art Director. ► Reported directly to President as well as Owner/CEO, Earl Enterprises.

► Relaunched advertising sales efforts regionally (Midwest) increasing revenue for the multi-platform entertainment brand Biography with revenue consistently up YOY. ► Managed Chicago sales team, promoted to include Detroit office, then Los Angeles office during transition. ► Partnered with A&E colleagues on broadcast cable advertising sales packages integrating print & online via Biography Channel, Biography.com and History.com. ► Biography was the exclusive entertainment media sponsor of the annual National Board of Review Gala.

Published by Hachette Filipacchi, secured and increased advertising sales revenue regionally (Midwest) for both entertainment title brands George and Premiere.