Experienced digital strategy leader with over 15 years of hands-on digital marketing experience driving online revenue growth and optimizing digital retail operations. Mark has a proven track record in managing large e-commerce projects, and multi-million-dollar ad budgets, implementing innovative technologies, and delivering exceptional ROI for new and established brands.As Director of Digital Strategy at rbb Communications (South Florida's #1 PR Agency), Mark led high-performing digital teams for national and local brands. His comprehensive programs spanned website development, SEO, paid media, analytics, social media, content marketing, and branding initiatives.Before that, he was Manager of Digital Strategy at Valpak, where he led key digital transformation initiatives focused on expanding the Valpak product offering for over 500 franchises across the U.S. He also served as an SEM Analyst at AutoWeb, managing over $8.7 million in ad spend on Google Ads and generating over 725,000 leads for top global car manufacturers. The leads generated in 2013 accounted for 5% of all cars sold in the U.S. (Study, Polk Data).Mark is also a 2-time award-winning web designer (2004, FBLA & FSPA) and the author of "The Landing Page Guide, A Conversion Experience." Readers explore the landing page lifecycle and key concepts that make landing pages successful. You can learn more or read The Landing Page Guide by visiting the link below.https://docs.google.com/presentation/d/1zG3V1ydD6DOy1zc8KylOvX2jvZIRlB5TUjLpPi55nII/