Create data driven strategic enrollment plan; tease marketing and branding guidelines from committee to establish and tell the story of Sul Ross; keeping my finger on the pulse of enrollment at my institution while tracking and managing persistence rates of FTIC cohorts. Creating a working draft to implement prior prior year this upcoming fall with little or no speed bumps. Calming down and putting out fires on a daily basis.

Create data driven strategic enrollment plan; tease marketing and branding guidelines from committee to establish and tell the story of Sul Ross; keeping my finger on the pulse of enrollment at my institution while tracking and managing persistence rates of FTIC cohorts. Creating a working draft to implement prior prior year this upcoming fall with little or no speed bumps. Calming down and putting out fires on a daily basis.

Developed a strategic recruitment plan by analyzing previous data and socio-demographic trends that, to date, has resulted in an increase of applicants and yield. Creating and testing different modes of communication with prospective, inquiry, and admitted students for best results in yield.