Melanie Bandari Email & Phone Number

Chicago, Il, Us

Deerfield, Illinois, United States

Deerfield, Illinois, United States

Lake Forest, Il

Led foodservice marketing for US and International markets including e-mail and print media, website development, advertising, SEO, social media, digital sales portals, product photography, and videos to maximize brand and company awareness as well as strategically grow sales. Managed graphic design team and sample center in Texas.• Awarded 2016 Q4 Customer Advocate of the Quarter award for leading and launching new www.pactiv.com website. • Led brand strategy and product… Show more Led foodservice marketing for US and International markets including e-mail and print media, website development, advertising, SEO, social media, digital sales portals, product photography, and videos to maximize brand and company awareness as well as strategically grow sales. Managed graphic design team and sample center in Texas.• Awarded 2016 Q4 Customer Advocate of the Quarter award for leading and launching new www.pactiv.com website. • Led brand strategy and product re-launch of EarthChoice, Pactiv’s sustainable line of products, and largest sustainable US packaging line, increasing line from 50 to 275 SKUs. • Launched www.earthchoicepackaging.com and led all content creation: SAP and PIM content creation, composting availability, municipal product restrictions, and product PDF builder. • Managed Search Engine Optimization (SEO) and Search Engine Marketing (SEM), optimizing campaign with +80 keywords in top 3 position. • Re-invented process in which 450 sales and broker reps order samples, saving time and streamlining process by developing log-in-based website that automated inventory management and increased user ease for repeat orders and UPS tracking.• Designed log-in-based catalog builder website, allowing sales to customize brochures from cover to product selections. Show less

Glencoe, Il.

Developed and implemented comprehensive strategy for new Food Service market to penetrate and build sustainable sales in the US. Set strategic initiatives with revenue and growth objectives, developing concepts for new product development, directing launches of new products, and building a new employee team based on needs to accomplish the strategy. Launched comprehensive B2B strategy and execution plan (120 SKUs) for Grupo Phoenix to enter USA Foodservice Market, growing year 1 sales… Show more Developed and implemented comprehensive strategy for new Food Service market to penetrate and build sustainable sales in the US. Set strategic initiatives with revenue and growth objectives, developing concepts for new product development, directing launches of new products, and building a new employee team based on needs to accomplish the strategy. Launched comprehensive B2B strategy and execution plan (120 SKUs) for Grupo Phoenix to enter USA Foodservice Market, growing year 1 sales from $0 to $9M. Show less

Led strategic marketing business plans for 40 product lines with +$550M in sales. Directed and assisted product management team in developing and implementing annual business plans. Managed recruiting, hiring, training, and performance of staff.• Delivered 4% profit growth and 6% volume growth extremely tough economic times (2011) by establishing annual strategic and financial objectives in product categories (specialty products, dinnerware, food containers, cutlery, and… Show more Led strategic marketing business plans for 40 product lines with +$550M in sales. Directed and assisted product management team in developing and implementing annual business plans. Managed recruiting, hiring, training, and performance of staff.• Delivered 4% profit growth and 6% volume growth extremely tough economic times (2011) by establishing annual strategic and financial objectives in product categories (specialty products, dinnerware, food containers, cutlery, and soufflés).• Headed new product development process to ensure continual activity and full pipeline of innovation. Devised and conducted product and market training materials and programs for foodservice sales team, distributor, and operator teams. • Led product optimization (weight, form, function) to align with marketplace demands, working with plants on tooling and production optimization adjustments. Show less

Director of Marketing & Sales Administration, Appetizers And, Inc.Spearheaded development of strategic plan for in-store, specialty grocery, and distribution channels: 1) annual marketing objectives 2) pricing strategies 3) long-range plan 4) annual operating plan 5) annual marketing and sales administration budgets. Brand Manager, HJ Heinz DessertsBuilt annual and long-range dessert strategic plans for all lines of business ($110M total) including SWOTs: National Restaurants… Show more Director of Marketing & Sales Administration, Appetizers And, Inc.Spearheaded development of strategic plan for in-store, specialty grocery, and distribution channels: 1) annual marketing objectives 2) pricing strategies 3) long-range plan 4) annual operating plan 5) annual marketing and sales administration budgets. Brand Manager, HJ Heinz DessertsBuilt annual and long-range dessert strategic plans for all lines of business ($110M total) including SWOTs: National Restaurants, Distributor Private Label, In-Store Bakery and Branded Label. Show less

Masters Of Science Marketing Communications, Business Marketing

Business Administration /Mktg And Mgt, Business