In the early 2000s, I spoke to the executive director of a senior center about whether she should create a MySpace or Facebook page. Back then, it was a legitimate question: MySpace was a strong platform and Facebook was a fledgling, college-based social network with zero visual appeal. I advised her she could search for people based on both age and zip code using MySpace, making it the perfect outreach tool for seniors in her service area.Even though MySpace proved less durable in the ensuing years, I became hooked on helping nonprofits and universities find their audiences on digital channels.I’ve continued to utilize digital media to build nonprofit donor bases, inform and encourage prospective students, cultivate alumni communities, and engage audiences to move political mountains and improve the world. I am a seasoned professional who enjoys finding the right channel, the right content, and the right cadence to achieve your goals and build your audience.I specialize in:Newsletter and Email ProgramsDigital, Search, Social AdvertisingIntegrated, Multichannel MarketingWriting and Search Engine Optimization (SEO)Social Media Management, Evaluation, StrategyGoogle Ad Grant & Microsoft Ads for Social ImpactWebsite Management, Architecture, GA4 (Google Analytics)What I really do is:Get meaningful resultsUse your budget efficientlyTake the stress out of your marketing effortsIf you're looking for marketing support, please visit https://michellebarber.org. I would love to set up a free discovery call to discuss your needs!QUEER COFFEEI'm also the founder of Queer Coffee. For years, I was happy to sip lattes and enjoy the ambiance of coffee shops. In fact, I have visited more than 500 coffee shops in just the last decade! But in 2017, I became the Interim LGBT Coordinator at Murray State University, my alma mater in Kentucky, and I re-discovered how difficult it is to be LGBTQ+ in the South. My interest in the coffee industry and my involvement in the LGBTQ+ community converged and I filed paperwork to establish Queer Coffee in Vermont in 2017. We source high-quality, organic, fair trade coffee beans and support LGBTQ+ causes along the way. Our beneficiary right now is the Campaign for Southern Equality, fighting for the legal and lived rights of LGBTQ+ southerners.If you need the perfect gift, or a fresh bag of coffee, please visit https://queercoffee.org. Your purchase will benefit an LGBTQ+ nonprofit!
Listed skills include Digital Marketing, Marketing Strategy, Seo, Social Media Marketing, and 27 others.
