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As a seasoned marketing executive with a successful track record of driving growth and innovation, I specialize in strategic leadership and comprehensive sales and marketing expertise. With a consistent focus on achieving business objectives, I have consistently demonstrated my ability to lead top-performing revenue teams and execute multi-functional strategies. My experience encompasses both B2B and consumer marketing, spanning various industries.I have a passion for shaping marketing and sales strategies that result in substantial growth in targeted markets. Over my career, I have excelled in areas such as demand generation, upstream and downstream marketing, performance marketing, content marketing, product marketing, and marketing attribution modeling. I bring a data-driven approach to sales and marketing, utilizing in-depth research and planning as well as advanced analytics to inform and execute strategies.My skills and experience extend to multichannel and omnichannel marketing, brand management, business and product line management, and account-based marketing and sales. I excel in P&L management, budget administration, and organizational development to streamline marketing operations.My expertise includes both traditional and digital marketing, encompassing Paid Search, SEO and social media marketing, while my strong background in market research and analysis enables me to stay at the forefront of market trends.I am passionate about the world of B2B SaaS and enterprise software, with experience in new product development, marketing, and communications. I have honed my skills in relationship marketing and value-based sales management, and I understand the importance of optimization in exceeding KPIs.Specialties:• Executive Leadership• Strategic Market and Sales Planning• Demand Generation• Growth Marketing• Performance Marketing• Content Marketing• Product Marketing• Marketing Attribution Modeling• Marketing Automation• Marketing Research & Planning• Marketing Analytics• Multichannel & Omnichannel Marketing• Business and Product Line Management• Account-Based Marketing & Sales• Field Marketing• Traditional and Digital Marketing• SEO & Social Media Marketing• Market Research & Analysis• Brand Management • Partnership Development • Enterprise Software• New Product Development • Media & Public Relations • Channel Marketing• Relationship Marketing/ Value-Based Sales Management• Nourishment/ Drip Marketing• Email Marketing• Sales Enablement• Sales Acceleration• Marketing Operations• Business Development
Excelsior Software Advisors
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PrincipalExcelsior Software Advisors Jan 2017 - PresentExcelsior Software Advisors is a start-up to growth-stage SaaS advisory group. Serving as organizational catalysts, Excelsior elevates software companies by applying organizational discipline to the key growth initiatives. We are a group of seasoned executives bringing a wealth of cross-functional and strategic partnership leadership experience to add outsourced value that is the lifeblood of any growing company. Our mission is to provide organizational expertise to allow you to stay at the heart of innovation. Recent Positions:- Chief Revenue Officer- Confidential SaaS- 11/2023 to 3/2024- Chief Revenue Officer- RevUp SaaS- 1/2022 to 6/2022- Chief Marketing & Sales Officer- TimeLink USA- 7/2019 to 1/2020
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Chief Marketing Officer & Vice President Of Business DevelopmentPlanitroi May 2022 - Sep 2023Denville, New Jersey, UsPlanITROI, Inc. is a certified “Great Place To Work™” company that values “People First” and its passion to “Change Lives with Affordable Technology.” As a fast-growing, innovative, fun place to work we are all driven to change the world by disrupting how Enterprises, Education & Government Institutes, OEMs, Retailers, Resellers and Leasing companies make decisions on the best place for their retired or returned assets to go next. PlanITROI’s proven and guaranteed process of resale of our clients’ products direct to the next user with phenomenal customer service and typically, longer warranties than brand new assets, guarantees the most secure and highest recovery for all types of computing, mobile, infrastructure and consumer electronics. We are proud to be a key supplier of Recertified assets to Best Buy, Walmart, Amazon, Staples, Office Depot, CDW, NewEgg, eBay, Groupon and many others.But what exactly does that mean? Did you ever wonder what happens to the retired, traded-in or returned devices? We want to help get your products into the right hands as a recertified product to customers who need affordable technology. PlanITROI Programs:> Returns Management (ARS); addressing consumer returns from recent Retail purchases.> TechTradeUp.com; addressing Promotional Sale of New products using Trade-in for a discount.> Take Back; addressing globally mandated recycling laws for e-waste.> IT Asset Disposition (ITAD); addressing retirement of Corporate internal IT Assets.> NIST 800-88 & DOD 5200.28-M certified media erasure and destruction.> Recertified Refurbished Products; addressing the resale of “Affordable Technology” direct to the next user with longer than new warranties and extreme customer support directly from PlanITROI.> TechTuesday.Fun; bridging the technology divide and providing education and technology assets to children and families who do not have access otherwise. -
Vice President Of Global MarketingPalisade Jan 2020 - Apr 2022Ithaca, New York, UsMarketing and business development lead for Palisade Company, a global leader in risk analysis SaaS solutions. Guide brand redesign and go-to-market strategy for SaaS. Re-strategized digital marketing strategy and marketing automation plan to drive aggressive growth. Launched thought leadership, inbound and outbound integrated strategies, PR, full client journey marketing approach and sales alignment as growth tactics. Built team and tech stack.Selected Contributions:- Increased marketing qualified leads by 283%, and conversions by 610% YOY.- Implemented new account-based marketing strategy to increase corporate profits by 28% vs. 2019.- Developed demand gen strategy including digital and event marketing that accounted for 82% of 2020 sales.- Drove 148% total company revenue growth of which 92% was marketing generated. -
Chief Marketing OfficerStromasys Jan 2017 - Jan 2020Geneva, ChLead marketing and sales teams for Stromasys, Inc., a global cloud SaaS emulation solutions provider. Directed global product led sales and marketing program. Guided website redesign incorporating digital engagement, strategic positioning, and customer-focused selling. Unified marketing plan, client journey roadmap, and demand generation to exceed corporate KPIs. Developed thought leadership, client lifecycle management, event program, and go-to-market strategy. Built a product-led marketing process, accounts-based strategy and tech stack, demand gen, digital marketing, and sales development. Developed omni-channel marketing strategy for lead lifecycle, client journey personas, and multiple vertical-based demand generation campaignsSelected Contributions:- Increased revenue in year one by 44% through demand generation, content marketing, and digital marketing initiatives.- Implemented joint product/ pricing strategy to increase corporate profits by 61% during tenure.- Drove market penetration into more than 70 countries globally.- Implemented an omni-channel strategy through marketing and sales to increase leads by 5X YOY, drove the conversion rate up 400%, and accounted for 72% of the total sales pipeline.- Achieved a 10x profit ROI on marketing expenditures. while decreasing CAC by 32%. -
Vice President Of Marketing And Software SalesTelehealth Services May 2008 - Jan 2017Cary, Nc, UsResponsible for all marketing, business strategy, strategic partnerships, digital media and revenue generation functions for Telerent Leasing Corporation and four divisions: TeleHealth Services, TELEVUE, Vendor Capital Group, and Healthcare Finance. Directed product marketing, product management, demand generation marketing, channel marketing, corporate branding, technical marketing, PR and marketing communications efforts for all five entities. Formulated strategic marketing, account management and enterprise software sales plans. Lead and directed the interactive patient engagement software sales force, shift to SaaS, and e-commerce platform.Selected Contributions:- Grew pipeline by 37% year over year from digital demand generation programs, including website, search, webinars, email and direct response marketing programs. - Increased marketing’s pipeline contribution from 32% to 68% through segmentation, client journeys analysis, digital marketing, content marketing and sales enablement.- Increased EBITDA by an average of 32% per year during tenure. - Experienced record pre-tax earnings in 2010, 2011, and 2013-2017.- Developed sales and marketing programs around our healthcare patient engagement SaaS software that increased market share from 20% to 69% with record revenues each year.- Crafted a social media medical marketing strategy that delivers daily insight to over 88% of U.S. hospitals. -
Director Of Sales And MarketingTierpoint (Formerly Windstream Hosted Solutions) Jan 2007 - May 2008Raleigh, Nc, UsBuilt and led integrated marketing team. Developed company marketing and sales strategy, and demand generation plan. Conducted media outreach, market research, demand generation marketing, social media and digital strategy, and strategic partner relationship management. Synergized marketing and sales programs to achieve overall business goals. Developed corporate and product re-branding strategy. Launched multi-tactic and partner marketing strategies. Prepare and manage $1.5- million marketing budget.- Increased revenue by 112% in 2007, and have positioned company as one of the fastest growing 50 companies in triangle.- Developed and executed go-to-market strategy, and transformed marketing function to a data-driven organization, leveraging analytics to drive actionable data into customers, partners and ROI performance.- Achieved a 727% profit ROI for total marketing expenditures.- Implemented trade show and media measurement analytics.- Implemented Search Engine Optimization Plan that organically grew our sites visitors by 112%, and increased our leads by 123% over 2006. - Negotiated promotional trade agreements. - Developed marketing plans, marketing strategies, pricing strategy, and lead generation plans. - Developed press action plan, and conducted media outreach. - Developed and administered sales programs to achieve overall business goals. - Developed corporate and product re-branding strategy. - Planned trade shows and develop trade show measurement logistics. - Conducted market research. - Prepared and managed $1.5- million marketing budget. -
Product Marketing And Sales Manager- Advanced ServicesCox Communications May 1998 - Jan 2007Atlanta, Ga, Us- Developed product launch plan for nationwide deployment of broadband solutions.-Drove up product sales by 62% through designing and launching new sales strategy between three different sales channels.-Increased product revenue by implementing bundling strategy and implementation of highly effective product packages, while decreasing churn by over 1% per month in 2006.-Brand development and strategy.- Provided key change management through two buyouts.-Leads and participates in cross functional teams (new product launches and product enhancement teams).-Ability to lead and motivate multiple sales and marketing teams by identifying and maximizing demand gen and sales efforts.-Develop and administer marketing, sales and advertising plans by implementing programs to achieve business goals.-Analyzes sales channel activities of product lines and propose strategic revisions.-Manage Tradeshows/ Event calendar.-Train on industry knowledge for staff.-Develop pricing/packaging strategies for data and ancillary services, new product development, and evolution of strategies for products. -Exceeded product sales figures by an average of 42% for the 6 years, 9% over company average, and averaging an effective rate of over $37.00. System had the highest growth to budget rate of all of Cox's properties in 2003.-Launched and managed three new sales channels. E-Commerce, direct sales, and retail make up 22% of product growth, and includes a staff of 17 and 35 outlets.-Led cross functional team overseeing new division of the corporation dealing with commercial sales. Increased year over year sales by 30% across the product mix.-Handle all core marketing and sales functions of the products including marketing plan, media purchasing/placement, budgeting, forecasting, pricing, new technology, and monitoring performance.-Products contribute over 25 million dollars in annual revenue, and make up 24% of our total operating cash flow.
Matthew Barker Skills
Matthew Barker Education Details
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University Of North Carolina WilmingtonCameron School Of Business -
Rocky Mount AcademyGeneral Diploma
Frequently Asked Questions about Matthew Barker
What company does Matthew Barker work for?
Matthew Barker works for Excelsior Software Advisors
What is Matthew Barker's role at the current company?
Matthew Barker's current role is Marketing Executive | Growth Executive | Driving Growth & Results | SaaS | B2B | AI.
What is Matthew Barker's email address?
Matthew Barker's email address is ma****@****sys.com
What is Matthew Barker's direct phone number?
Matthew Barker's direct phone number is +191977*****
What schools did Matthew Barker attend?
Matthew Barker attended University Of North Carolina Wilmington, Rocky Mount Academy.
What are some of Matthew Barker's interests?
Matthew Barker has interest in Social Services, Children, Economic Empowerment, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Health.
What skills is Matthew Barker known for?
Matthew Barker has skills like Product Marketing, Lead Generation, Product Management, Business Development, Leadership, Strategic Planning, Marketing Strategy, Management, Marketing, Cross Functional Team Leadership, Market Research, Public Relations.
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