Michele Barnes Email and Phone Number
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Having touched almost every leg of digital marketing — SEO, paid media, CRO, email marketing & marketing automation — I am passionate about making an impact for businesses by employing digital strategies that increase conversions with improved UX and optimized online strategies.
Airslate
View- Website:
- airslate.com
- Employees:
- 924
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Instapage | Sr. Manager, Strategic ServiceAirslateTucson, Az, Us
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Senior Manager, Strategic ServicesInstapage Nov 2022 - PresentSan Francisco, Ca, Us• Develop landing page conversion strategy for 100+ customers across various industries• Craft conversion copy, optimize value propositions and benefits based on industry specific research and target audience• Investigate market trends to identify opportunities for growth• Present findings to executive management to gain approval for new initiatives• Lead and manage a team of conversion strategists• Develop and execute of strategic plans for managed service• Define goals and objectives for the strategic services team• Identify and assess opportunities and threats to the program• Monitor the effectiveness of strategic plans and make adjustments• Support marketing initiatives through webinars and speaking engagements -
Conversion Experience ManagerInstapage Jan 2022 - Nov 2022San Francisco, Ca, Us• Identified opportunities for optimization in client digital channels• Implemented conversion strategies for 100s of landing pages • Created efficient processes to manage customer relationships• Collaborated with copywriters, designers, engineers to deliver optimized landing pages• Designed reporting to communicate success and opportunities to customers • Participate in and lead strategy-focused conversations with clients and be the direct day to day contact for the customer• Outline the hypotheses and plans for building relevant and personalized landing pages, oversee their development, then track their performance against key metrics• Build out and continually update a repository of optimization/personalization learnings, outcomes, and strategies• Elevate the knowledge and understanding of other Conversion Engagement Manager's with my expertise and experience
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Conversion Rate Strategy ManagerInstapage Sep 2021 - Dec 2021San Francisco, Ca, Us
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Practice LeaderConversion Strategy Group Jun 2023 - Oct 2023San Francisco, California, Us -
Senior Conversion Rate Optimization (Cro) AnalystSimpleview Jan 2019 - Sep 2021Tucson, Arizona, UsIn addition to responsibilities as a CRO Analyst outlined below, as a Senior I am also responsible for the following:• The continuing growth of CRO services to track trends in content personalization, website testing, user testing, etc• Managing and growing a team of CRO Analysts• Updating and creating processes for CRO strategies; content personalization, testing, analysis, and data extraction -
Conversion Rate Optimization (Cro) AnalystSimpleview Sep 2016 - Dec 2018Tucson, Arizona, UsAs a CRO Analyst:• Has a strong understanding and hands-on experience with A/B & MVT (Multivariate) testing, website analytics and all the tactics to develop a final experience that drives performance• Creating and executing testing and dynamic content strategies across a wide array of digital properties• Determining relevant metrics, establishing goals, and creating appropriate reports to track progress and evaluate program results for KPIs which align the client's business intent with the user's experience• Improving conversion rates on clients digital properties by leveraging industry testing platforms, dynamic content tools, and analytics software• Recommending enhancements to clients' digital properties based on findings and insights from testing and content personalization• Developing data-driven conversion strategies and user experience strategies based on customer segmentation analysis and customer behavior• Developing business cases to ensure the right tests are being conducted• Responsible for creating project schedules, coordinating deliverables, and facilitating resources for the portfolio of clients• Liaison between customer and creative team to coordinate support as needed
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Digital Media AnalystSimpleview Jul 2015 - Aug 2016Tucson, Arizona, Us• Developed and executed strategy for paid search, social media advertising, display and other paid media campaigns for clients in Google, Yahoo/Bing Search Alliance, and Facebook.• Maintained an understanding of industry trends, and research related media.• Interacted with clients as needed for approvals and/or revisions.• Prepared monthly PPC reports for clients based on individual goals and KPIs.• Created and reviewed keyword lists, ad copy and display ads.• Provided Clients with digital marketing strategy and consultation.
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Digital Media SpecialistSimpleview Jan 2014 - Jun 2015Tucson, Arizona, Us• Setup, optimized, and managed paid advertising campaigns across various digital platforms.• Monitored all accounts (as assigned) for errors, seasonality, broken links, etc.• Assisted Digital Media Analyst with the execution of online display media buys for clients.• Ensured all paid media campaigns are tagged properly for reporting purposes.• Prepared monthly reports for clients to ensure the relevancy and accuracy of metrics and insights.
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Seo SpecialistSimpleview Dec 2012 - Dec 2013Tucson, Arizona, Us• Carried out various tasks involving search engine marketing and optimization practices across 90 client websites.• Assisted SEO Analysts with monthly reporting for our clients.• Recommended content optimizations based on extensive keyword research.• Ensured all paid media campaigns are tagged properly for reporting purposes.• Completed ad hoc projects assigned by client-facing SEO Analysts (content creation, meta tag implementation, header updates, image optimization, etc.) to increase the search engine visibility of client's websites.• Researched traffic flow throughout websites to identify areas needing optimization or diagnose SEO trends and seasonality.
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Barista/Hostess/ServerLoews Hotels Apr 2006 - Dec 2012New York, New York, Us• Practiced customer service to exceed expectations and create customer satisfaction• Coordinated the purchase & pricing of new items to help increase revenue• Ordered product and maintaining product consistency• Increased revenue for the year of 2007 to exceed that of all other retail outlets in all of Loews Hotels by 300% -
MerchandiserWalt Disney World Jun 2006 - Nov 2009Lake Buena Vista, Florida, UsPerceived customer atmosphere to provide them with a tailored individual experienceDirected, on daily basis, 500+ Guests' attention to products that might interest themResolved guest issues regarding merchandiseOrganized and stocked 50+ different merchandise products daily -
Teacher'S AssistantThe Nations Early Education Center Jul 2003 - May 2005Child Care
Michele Barnes Skills
Michele Barnes Education Details
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CxlGrowth Optimization -
University Of Arizona - Eller College Of ManagementBusiness Administration; Marketing
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Pima Community CollegeGeneral
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Pima Community CollegeGeneral
Frequently Asked Questions about Michele Barnes
What company does Michele Barnes work for?
Michele Barnes works for Airslate
What is Michele Barnes's role at the current company?
Michele Barnes's current role is Instapage | Sr. Manager, Strategic Service.
What is Michele Barnes's email address?
Michele Barnes's email address is mb****@****inc.com
What is Michele Barnes's direct phone number?
Michele Barnes's direct phone number is +152057*****
What schools did Michele Barnes attend?
Michele Barnes attended Cxl, University Of Arizona - Eller College Of Management, Pima Community College, Pima Community College.
What are some of Michele Barnes's interests?
Michele Barnes has interest in Civil Rights And Social Action, Science And Technology, Children, Education.
What skills is Michele Barnes known for?
Michele Barnes has skills like Marketing, Social Media Marketing, Social Media, Google Analytics, Conversion Optimization, Search Engine Optimization, Customer Service, Public Speaking, Seo, Sales, Customer Satisfaction, Online Marketing.
Who are Michele Barnes's colleagues?
Michele Barnes's colleagues are Kiryl Ivanou, Anastasia Perekhoda, Alex Behringer, Сергей Фещенко, Yana Steblivska, Oleksandr Zhuravlov, Evheniy Kolesnichenko.
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