Michele Barnes Email & Phone Number

Tucson, AZ, US

San Francisco, CA, US

• Develop landing page conversion strategy for 100+ customers across various industries
• Craft conversion copy, optimize value propositions and benefits based on industry specific research and target audience
• Investigate market trends to identify opportunities for growth
• Present findings to executive management to gain approval for new initiatives
• Lead and manage a team of conversion strategists
• Develop and execute of strategic plans for managed service

San Francisco, CA, US

• Identified opportunities for optimization in client digital channels
• Implemented conversion strategies for 100s of landing pages
• Created efficient processes to manage customer relationships
• Collaborated with copywriters, designers, engineers to deliver optimized landing pages
• Designed reporting to communicate success and opportunities to customers
• Participate in and lead strategy-focused conversations with clients and be the direct day to day contact for the customer

San Francisco, CA, US

San Francisco, California, US

Tucson, Arizona, US

• In addition to responsibilities as a CRO Analyst outlined below, as a Senior I am also responsible for the following:
• The continuing growth of CRO services to track trends in content personalization, website testing, user testing, etc
• Managing and growing a team of CRO Analysts
• Updating and creating processes for CRO strategies; content personalization, testing, analysis, and data extraction

Tucson, Arizona, US

• As a CRO Analyst:
• Has a strong understanding and hands-on experience with A/B & MVT (Multivariate) testing, website analytics and all the tactics to develop a final experience that drives performance
• Creating and executing testing and dynamic content strategies across a wide array of digital properties
• Determining relevant metrics, establishing goals, and creating appropriate reports to track progress and evaluate program results for KPIs which align the client's business intent with the user's experience
• Improving conversion rates on clients digital properties by leveraging industry testing platforms, dynamic content tools, and analytics software
• Recommending enhancements to clients' digital properties based on findings and insights from testing and content personalization

Tucson, Arizona, US

• Developed and executed strategy for paid search, social media advertising, display and other paid media campaigns for clients in Google, Yahoo/Bing Search Alliance, and Facebook.
• Maintained an understanding of industry trends, and research related media.
• Interacted with clients as needed for approvals and/or revisions.
• Prepared monthly PPC reports for clients based on individual goals and KPIs.
• Created and reviewed keyword lists, ad copy and display ads.
• Provided Clients with digital marketing strategy and consultation.

Tucson, Arizona, US

• Setup, optimized, and managed paid advertising campaigns across various digital platforms.
• Monitored all accounts (as assigned) for errors, seasonality, broken links, etc.
• Assisted Digital Media Analyst with the execution of online display media buys for clients.
• Ensured all paid media campaigns are tagged properly for reporting purposes.
• Prepared monthly reports for clients to ensure the relevancy and accuracy of metrics and insights.

Tucson, Arizona, US

• Carried out various tasks involving search engine marketing and optimization practices across 90 client websites.
• Assisted SEO Analysts with monthly reporting for our clients.
• Recommended content optimizations based on extensive keyword research.
• Ensured all paid media campaigns are tagged properly for reporting purposes.
• Completed ad hoc projects assigned by client-facing SEO Analysts (content creation, meta tag implementation, header updates, image optimization, etc.) to increase the search engine visibility of client's websites.
• Researched traffic flow throughout websites to identify areas needing optimization or diagnose SEO trends and seasonality.

New York, New York, US

• Practiced customer service to exceed expectations and create customer satisfaction
• Coordinated the purchase & pricing of new items to help increase revenue
• Ordered product and maintaining product consistency
• Increased revenue for the year of 2007 to exceed that of all other retail outlets in all of Loews Hotels by 300%

Lake Buena Vista, Florida, US

Perceived customer atmosphere to provide them with a tailored individual experienceDirected, on daily basis, 500+ Guests' attention to products that might interest themResolved guest issues regarding merchandiseOrganized and stocked 50+ different merchandise products daily

Child Care

Analytics, A/B Testing, Growth Optimization

Bachelor Of Science, Business Administration; Marketing

Associate Of Business Administration, Business Administration And Management, General

Associates Of Liberal Arts, Business Administration And Management, General