Expansion GroupCurrently leading design for Invoicing and Bill Pay at MercuryLaunched and led 0-1 design initiatives for Mercury's Invoicing, ACH Authorizations, and user permissions.

Designed for Treasury, Bill Pay, Accounting

Projects for: L’oreal, Hennessy, Coterie, Fireside, Tram, Hennessy, Samsung, Visa.Designed and strategized consumer products at the intersection of the physical and digital world. Key Verticals: Consumer products, Ecosystems, Vision & Strategy, Health & Wellness, Retail & Ecommerce, Media & Entertainment, Next-Gen Products, Hardware UI, Web 3.

Worked as a UX Design intern in Apple's Marcom Interactive team designing customer-facing digital experiences across Apple.com, Apple Store App, and Apple Retail.

• Working on the WMU team creating new digital marketing experiences to connect Gen Z listeners with emerging artists• Co-leading social channels across Instagram, Facebook, Twitter, and TikTok for Record Store Crawl, a WMG brand promoting the indie vinyl community• Launched Warner's Record Store Crawl TikTok account, generating 1.4 million views and over 300k interactions to our brand and record campaigns within first 60 days• Redesigned and redefined the RSC digital web presence, creating modernized interfaces that better align with our evolving brand identity

• Generated weekly digital assets for Instagram, Facebook, Twitter, and TikTok to promote emerging artists, targeting university students at both a national and local level• Led the Warner Music U content campaign for specific artists, boosting artist awareness in college markets • Launched the Warner Music U TikTok account, generating over 90k views within the first month of launch• Collected, cleaned and provided modeling and analyses of structured and unstructured TikTok data, boosting our viewership by 69% • Used quantitative data gathered to develop an understanding of consumer demographics, emerging markets, and guide our TikTok posting schedule

• Created digital marketing material to help grow developing artists, collectively raising nearly 200k views a month and 40k active viewers a month on Instagram• Generated creative content using Photoshop, Illustrator, Premiere and After Effects to target Generation Z consumers and play into their experience-driven motivations• Utilize analytics and data analysis from social media to plan and target specific consumers• Host on-campus Warner events and work with artists to plan pop-up shows, content pieces, or activations on campus

• Designed an interface to aid software developers make new objects in DB2 databases, decreasing creation time by over 80%•Wrote product spec, creating a unified vision of the product's purpose and outlining product success metrics for development, sales, and design •Captured and outlined customer needs, product scenarios, user stories, and stakeholder feedback, clarifying feature priorities for design and development•Conducted multiple usability tests with internal Rocketeers and consulted with IBM Champion developers to ensure technical feasibility•Conducted a competitive analysis and worked closely with sales to understand market potential, leading to a more customer-centered product

• Working directly with School of Information and School of Art and Design professor Sun Young Park to help develop a Remote Oral Behaviors Assessment System that integrates commercially available toothbrushes with a smartphone application • Assist in designing the app interface and develop low and high fidelity prototypes for user testing • Aid with initial user testing of the application through focus groups to evaluate its effectiveness and usability of application• Perform extensive secondary research to understand the intersection of mobile health, human computer interaction, and behavior theory

• Led 20+ person cross-functional team and revamped all external branding and marketing, implementing weekly design sprints, agile design methodologies, and design reviews • Successfully led SpringFest Festival creative campaign, raising over $100k from investors and particpants, and generating a turn out of over 10K participants• Oversaw and launched company wide rebrand, realigning MUSIC Matters' brand identity with the organization's corporate vision

MUSIC Matters is a student-run nonprofit organization at the University of Michigan that utilizes the power of music to fund social ventures activities that leave a positive impact on the Michigan communityAs a member of the Social Ventures Committee I assist with planning, organizing, and executing our community service activities. These service activities include our MOVE summer camp program, collaborating with other organizations to promote education, and granting scholarshipsAs a member of the creative committee I assist with generating creative content for MUSIC Matters such as photos, videos, and graphics to promote organization activities

• Contributed to the writing and synthesis of a user experience guide on advanced user experience strategy, human-web psychology, and interaction/interface design techniques as a tool for fellow advanced user experience designers to learn from Brave UX• Interviewed and gained insights from user experience designers, software developers, graphic designers, information architects, motion designers,and user experience strategists to compile information for the user experience guide• Conducted extensive user experience and user interface design research in order to keep company up to date on current trends

• Help facilitate press and media relations between music artists/ their tours and news publications for venues ranging from 500 to 18,000 people• Assist with credentialing media for concerts, escorting photographers, as well as worked with publicists of bands to organize media policies on site for shows.• Media publications varied from local music blogs to NPR, The Washington Post, and PBS• Some major tours include Kygo, Jason Aldean, Paramore, Vance Joy, Luke Bryan, HAIM, Jack White, Beck, Arctic Monkeys, Sylvan Esso, and The Foo Fighters.

The purpose of Michigan Cryptocurrencies Club is to create awareness of major disruptions occurring in the finance industry. During weekly meetings, we will explore the implications of blockchain technology as well as discuss developments across the cryptocurrency universeThe primary mission is to foster learning through collaboration and teamwork amongst members. We strive to educate and promote self-sufficiency thereby increasing the potential of each member to contribute diverse thought to club meetingsMichigan Cryptocurrencies Club promotes the welfare and dissemination of knowledge across the University of Michigan campus

Conducted marketing and outreach efforts to promote the Express brand and generated creative content and social media posts through different platforms to advocate for ExpressConnect and collaborate with local fashion groups and social influencers in the Ann Arbor area and manage on-campus Express events

Photograph events on campus and in the greater Ann Arbor area for daily campus newspaper. Events include news, concerts, features, and creative content. Responsible for uploading, captioning, and managing photos on Photo Mechanic on deadlines.

Photograph for the print and digital editions of SHEI magazine. Coordinate with fashion and video team while on shoots. Generate creative content and edit in Adobe Lightroom and Photoshop. Photograph and edit shoots on deadlines.

Assisted commercial interior design and architectural photographer for various homebuilders, real estate developers, and designers. Staged homes and calibrated lighting and camera equipment for shoots. Utilized Camrangers and Profoto lighting equipment.

• Photograph events, models, headshots, and concerts in the greater D.C. area. Events include weddings, bar mitzvahs, and music festival with nationally known artists • Perform all postproduction and editing for photo and video. Use the full adobe suite, particularly Photoshop, Lightroom, After Effects, and Premiere Pro• Responsible for all aspects of business, including marketing, licensing agreements, and billing• Shoot credits include D.C. Broccoli City Music Festival 2017, Washington Auto Show 2017 and Smile Carnival and Concert 2017

Responsible for managing and instructing campers in activities such as fishing, photography, and horseback riding