Michaël Bassanello Email & Phone Number

Brussels, Be

Région De Bruxelles, Belgique

Responsible for managing all paid & owned touchpoints in order to contribute optimally to the turnover on all channels. Create the ideal combination between paid for (TV, radio, billboards, digital (google, display, video), owned (hub (= all sites), wincheckr, email) and social function in a sales channel, a brand, and the player and his place in the customer journey. De facto, this means that the touchpoints are used depending on the role they best fit in the customer journey (awareness… Show more Responsible for managing all paid & owned touchpoints in order to contribute optimally to the turnover on all channels. Create the ideal combination between paid for (TV, radio, billboards, digital (google, display, video), owned (hub (= all sites), wincheckr, email) and social function in a sales channel, a brand, and the player and his place in the customer journey. De facto, this means that the touchpoints are used depending on the role they best fit in the customer journey (awareness, TOM, conversion (acquisition and activation), loyalty) and a best possible costs based on transparency of data.In terms of functional aeras, this means : strategic choices, consultations with the sales channels, bus managers, platform managers & operational flows, managing partners jn, monitoring of budget, the follow-up of each team and the associated touchpoints. Show less

Brussels Area, Belgium

Creator & responsible for a programmatic buying unit, called Connectology. This entity is fully integrated within Space SA, the media agency. My main goal is to empower strong connections between the programmatic experts (15 people in total- paid & organic search, paid social, display, video, adops & the other mass medias (TV, radio, Print, …) & gather insights that allow the client to better understand his business for a better ROI at the end. It means we take care about all the technical… Show more Creator & responsible for a programmatic buying unit, called Connectology. This entity is fully integrated within Space SA, the media agency. My main goal is to empower strong connections between the programmatic experts (15 people in total- paid & organic search, paid social, display, video, adops & the other mass medias (TV, radio, Print, …) & gather insights that allow the client to better understand his business for a better ROI at the end. It means we take care about all the technical aspects of the online communication (more and more programmatic) of our clients from strategy, material check to campaign optimization and data analysis, insightful reporting including all the digital channels.Mission statement : ““Together we believe in connecting people by designing meaningful digital experiences” Core Values : Cohesion – Pragmatic - Synergetic thinking – Added value - Transparency Connections tools : DBM, Turn, DS3, Adwords, Adsoptim, Marin Social, Videology, (DFA, DFP, Studio), Atlas, Eyeblaster/MediaMind solutions have no secrets for me.Working for best brands : Procter & Gamble, Volkswagen group (VW, Audi, Seat, Skoda, Porsche,...), Samsung, Electrabel GDF Suez, SNCB/NMBS, Rabobank, Ethias Insurance, Fortuneo Bank, Proximus, Ryanair, Turkish airlines,... Show less

Brussels Area, Belgium

Digital Performance Head, together with a dedicated team, we cover the following aspects of - Programmatic buying/Real Time Bidding (Display, Mobile, Video, Social, Search) o Prospecting o Retargeting Cross channels o Dynamic creatives o Audience targeting / data targeting- InStream/YouTube o Optimized into a TV/Digital streamlined strategy or digital only- GDN/Admob- Affiliate marketing

First point of contact between client and agency, understanding clients’ strategy and vision :• Project managed budgets, time, team, resources, and deliverables.• Lead brainstorming meetings• Managing internal team, agency resources, and workflow process. • Preparing presentations, detail briefs, and reports. Developing actively a performance department :• Performance Marketing• Lead Generation• Direct Marketing• Media Planning & Buying• Lead… Show more First point of contact between client and agency, understanding clients’ strategy and vision :• Project managed budgets, time, team, resources, and deliverables.• Lead brainstorming meetings• Managing internal team, agency resources, and workflow process. • Preparing presentations, detail briefs, and reports. Developing actively a performance department :• Performance Marketing• Lead Generation• Direct Marketing• Media Planning & Buying• Lead Generation Campaign Optimisation• Performance Media Monetisation• Lead Generation Consulting and TrainingClients : Midas Belgium, Jaguar, Orangina, Weight Wacthers, Bonne-Maman, BBF, Maisons Blavier. Show less

Liège Area, Belgium

- In charge of the preparation and consolidation of all digital marketing plans- Strong contribution to marketing and strategical plans in line with global strategy.- Conducted Customer Satisfaction Survey in order to better understand customer’s needs before action- Strong contribution regarding successful completion of marketing projects.- Strong contribution with participation to the launch of the Belgian e-santé/e-gezongheid website in collaboration with the GMF Office… Show more - In charge of the preparation and consolidation of all digital marketing plans- Strong contribution to marketing and strategical plans in line with global strategy.- Conducted Customer Satisfaction Survey in order to better understand customer’s needs before action- Strong contribution regarding successful completion of marketing projects.- Strong contribution with participation to the launch of the Belgian e-santé/e-gezongheid website in collaboration with the GMF Office located in Paris.- Conducted detailed researches about consumer behaviors and trends.- In charge of the content of customer related documents for all digital supports- Responsible for Paid Search through all Life and Non-life products in both national languages. - E-newsletter content manager and responsible developing the voice for all aspects of the organization’s online presence : crafting site promotions, email newsletters, and online outreach campaigns. Close collaboration with technical, business development, Chief of Dpt and Product Managers. Show less

Brussels

Business Development Manager in accordance with the long-term strategic goals of Mitsubishi Plastics Corporation :- Identify business opportunities - Find new potential customers in the food and the cosmetics sector.- Managing and retaining existing customers by developing long-term relationship - Strong collaboration with the technical dpt to develop new applications for new markets- Organization and presence in Trade Fair over the Scandinavian, European, and African markets