Michiel Basson Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

Created an online platform for content creators and influencers in South Africa wherebusinesses and brands can find marketing personalities for their business needs. Frominception to creation and marketing strategy, this was a solo effort moving from foundationupwards.

Cape Town, Western Cape, South Africa

*Hired by Ironman EMEA to facilitate the integration of Absa Cape EpicWork with Specialist, Social Media Epic Series to ensure key marketing moments areadequately promoted on South African event social media channels, understand communityfeedback and ensure that required assets are delivered on time to the social media team foragreed campaigns.Manage Media Programme, which includes riding and non-riding journalists, on-site crew,media center, media registration and accreditation.Develop cohesive strategic marketing plan for South African mountain bike events (currentlyCape Epic and Wines2Whales) to increase brand affinity, market share and respective eventsales for events in the Epic Series brand of mountain bike events.Plan and facilitate media buying and creative development for print, radio, out of home andother traditional media in addition to digital advertising and new media placements, eitherthrough media agencies or direct negotiation.Plan and actively pitch PR stories to local media in event territories to ensure strong local PRpresence, and manage relevant local PR support agencies as required.

Dubai, United Arab Emirates

Shaping clients’ and corporations’ digital content through a well-crafted strategy thatoptimizes effectiveness while minimizing the time and money required to achieve their goals.Producing engaging video content fit for web, social and internal use by recording, editing,sound mixing as well as art directing and lighting.Notable international companies: Marriott Hotels, Danone, ExecuJet, Uvex, Michelin,ArteFact, Addleshaw Goddard, Baker Botts, Voltage Enterprises

Dubai, United Arab Emirates

As a marketing executive at Platinum Heritage I was part of a 2-man marketing team that was responsible for 3 companies. Some of my duties included the following:Marketing for a group of three companies - Platinum Heritage, Balloon Adventures & Dubai Cycle ToursContent creation for social media channels (Facebook, Instagram, Google+, LinkedIn)Creating monthly & yearly reports on marketing activityManage & liaise with various suppliers, agencies and freelance staff on various needs.Facilitate, manage and standby on video & photo shoots for international renowned production companies like BBC, National Geographic, CNN and Discovery Channel.Public Relations & communication duties Luxury brand management and customer perceptionEvents organization and management

Dubai

While working as a Digital Marketer for Thomas Homes Real Estate, I successfully:Completed market research and competitor analysisCreated and curated content to be posted on various social media channelsServed as community managerBuilt relationships with local and international investors and landlordsCreating and implementing digital marketing strategy & contentCreating and moderating of email campaignsBuilding and maintaining client relationshipsOff plan property sales consultant

Dubai, Uae

Teaching Mathematics for grade 5 & 6 studentsCorrecting and marking daily, formative & summative assessmentsCompilation of lesson plansInvigilating of tests & assessmentsSetting of weekly planSetting of weekly formative assessmentsCurriculum planning and developmentData input of grades

Somerset West Area, South Africa

Teaching natural science (general) for grade 8 & 9 studentsTeaching science (physics & chemistry) to grade 10 students Management of an administration classSetting of tests, exams and practical experimentsGrade head for grade 8 subject

Master’S Degree, Marketing And Communication, 93%

Bachelor Of Education (B.Ed.), Education

Advanced Diploma, Digital Marketing, Merit

Foundation Diploma, Social Media Marketing Management And Online Reputation Management

Passed with Distinction