Michael Batey is a Content Director at If Collective. They possess expertise in copywriting, content management, content strategy, content development, social media and 19 more skills. Colleagues describe them as "Mike is an experienced and hugely knowledgeable content lead, with vast expertise across content strategy, copywriting, and editorial standards. Mike is adept at handling major digital projects with a calm, assured style that engages clients and project stakeholders alike at all levels. His specialist writing skills combined with an acute technical understanding of usability, accessibility, and user experience design, make him an invaluable member on any digital project. Mike is a great team leader, excellent mentor, skilled consultant, and essential go-to person for expert advice on all aspects of digital content management and development. "