Creative Manager
CurrentCreative Manager - Fulfilling the company's creative vision & business goals while upholding brand integrity.• Managed internal files for projects, spec files, & product information.• Lead advertising campaigns, digital content creation, & social media presence.• Produced video & photography of products & processes for digital distribution.• Ensured quality control in creating art, photo, copy, & layout for creative projects, maintaining high standards.Marketing - Driving engagement & visibility through strategic marketing initiatives.• Maintaining Google Ads monthly, achieving a 100% increase in engagement & impressions.• Collaborated with international vendors & marketing outlets for global brand expansion & advertising.• Utilizing Google Analytics & Search Console for SEO, user engagement, & keyword ranking.• Creating & executing advertising campaign materials for print publications & third-party websites.• Conducting weekly reviews and maintenance of market placement with SEO, keyword placement, & competition analysis.Web Design - Enhancing user experience & optimizing website performance.• Overseeing website content & operations, continuously improving UX.• Applying industry-standard SEO practices to the website.• Creating product BIM files for Revit, AutoCAD, & other architectural software as a marketing strategy.Internal Support - Empowering employees & optimizing internal processes.• Supporting employees with troubleshooting, training, & process improvements.• Managing the marketing department's yearly budget, ensuring efficient resource & advertising use.• Providing visual content for internal reporting & employee use to Management and HR.• Lead internal communication & team efforts for product placement within Home Depot, including process development & visual marketing.• Continual monitoring of up-and-coming software and practices to improve business lead generation and process improvement.