Mary Baum Email & Phone Number

Tampa, Florida, United States

- Acts as a stakeholder-facing marketer, planning, strategizing, and executing integrated digital marketing campaigns to align with business and revenue goals, leveraging for a diverse set of business units across owned and paid digital channels including website, email campaigns, webinar, social media, and marketing automation platform.- Owns and optimize the Hubspot marketing strategy and automation to include A|B testing, workflow drips, etc.SME in HubSpot marketing automation. - Defines, implements, and evolves marketing technology tools required to enable digital marketing capabilities, including Marketing Automation tools, CMS, UX, analytics, SEO, CRM, partnering with IT teams.- Supports the rollout-out of marketing programs including sponsorships of events, content and thought leadership programs for Cella’s business ensuring maximum digital reach and effectiveness.- Drives a test-and-learn agenda across digital marketing channels. Track, report and optimize paid and non-paid tactics on our own digital channels and third-party channels on a regular cadence, and determine metrics to analyze for continuous optimization, partnering with advertising lead.- Coaches marketing team to successfully build, test, deploy, monitor, track, and report on marketing automation programs and campaigns; including emails (nurture, trigger, drip, ad hoc), lead scoring, webinars, events, advertising, and website activities.- Manages, nurtures, and convert leads into sales opportunities. Identify strong potential prospects using lead scoring, initiative, and creativity. Route qualified and appropriate leads to the sales team for further closure.- Monitors competitive landscape and industry best practices. Conduct competitive analysis on competitors’ websites and social media channels to determine how we can improve and better position our digital channels as well as improve the client and candidate experience on our digital channels.

Tampa, Florida, United States

At Kforce, I help to manage the strategy and execution of Kforce.com to include messaging, user experience, & SEO, etc. I develop and optimize talent acquisition channels and tactics through continuous ROI analysis. I also develop digital marketing deliverables in conjunction with appropriate vendors as needed, provide consultation and guidance for new creative and tactical execution procedures/policies, and work cross functionally with leaders across the firm, which includes, but is not limited to the following:- management of 10 individuals to help them grow and succeed within their roles- collaborate with field leaders to understand supply and demand of talent in an effort to design and execute strategic talent acquisition campaigns (email marketing, SEM, social media, etc.) to address specific hiring needs. - explore emerging trends within digital marketing and establish potential application to Kforce marketing programs.- provide hands-on search engine optimization management, including ongoing metric analysis and research, to facilitate recommendations for improvement.- manage the design and implementation of real-time reporting and analytics, leveraging data visualization tools to support business needs and enable data-based strategy refinements.- partner with the IT team on all tactical and strategic technical items including bug fixes, UX/UI changes, candidate application process enhancements, CMS issues, etc. 2020 EPIC Award Winner

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

At Socius, I am responsible for leading the account management team, comprised of 14 individuals. The team is accountable for managing existing clients, on boarding new clients, and up selling current clients. My role is to help support them through this process, while helping them grow in their role within the company through practical application and extensive training sessions. As a department, we work cross-functionality with all other teams, executing marketing campaigns to help with lead generation for all of our clients. We specialize in working with healthcare, to home improvement, and everywhere in between. As the Account Services Manager, I also manage key accounts focused on Search Engine Optimization, Paid Media, Social Media Management, and Design and Development, and other strategic services. Through the work on my accounts and stepping in to help the team, I contribute to the overall retention rate for Socius and help to grow the company.

Tampa/St. Petersburg, Florida Area

- Work directly with existing clients to help build long term relationships- Prepare client reports, using knowledge of Google Analytics and search engine optimization to present wins and possible shortcomings- Determine ways the client's account can grow by discovering needs for other service offerings, when applicable- Run client update meetings where you share analytical data, provide campaign feedback, and work on client changes- Work with design, development, and writing teams - Assist launch coordinator with onboarding the new client, helping the client through the launch process, and then become sole contact once client's website is launched

Tampa/St. Petersburg, Florida Area

Fitness Fruition was created to bring fitness to life for each and every individual. You were given one body to have for the rest of your life, and I want to help you keep it as healthy and active as possible. Our company offers personal training, running coaching, virtual personal training, and everything in between.

Research and create content for infographics and blog posts. Check all work for quality assurance.

Tampa, Florida

Tampa/St. Petersburg, Florida Area

In the marketing specialist role, I am responsible for supporting the CMO with marketing duties. I support all conference related duties, along with the email marketing campaigns, and public relations for BlueGlass.

Directed the overall program flow through the CHR systemOrganize cross-departmental meetings to understand the clients' objectives and develop program strategyCoordinate team training opportunities both in-office and regionallyResponsible for effective and successful program execution

Help to increase sales by increasing awareness of the Tijuana Flats BrandCoordinate community events through the neighborhood store locationsBuild large database of contacts for possible catering leads

Train new employee hires to uphold the Tijuana Flats standards of a family friendly environmentCompetently manage multiple job responsibilities in a high-volume, fast paced dining establishment, which caters to businesspeople, families, college students, and tourists.