Michelle Bennett Email & Phone Number

Michelle Bennett is a seasoned B2B marketing and sales enablement executive with extensive experience leading high-performing teams for professional services organizations. Whether in the private or public sector, her greatest strengths lie in her ability to create, deploy, and lead growth strategies that attract, engage, and delight professionals, rally a team towards a common goal, and create a positive team culture that others want to be a part of.At the Niagara Institute, with next to no budget, she pioneered the rebuild of Niagara Institute's revenue function post-shutdown, implementing multi-channel marketing and sales strategies that revitalized business operations and laid the groundwork for sustainable growth. She turned a dormant brand into an inbound powerhouse by leveraging precision-targeted content and SEO strategies, resulting in a 392% increase in traffic and a 115% increase in leads. In her former role as Vice-President of Marketing and Inside Sales at Eagle's Flight, Michelle scaled the marketing and inside sales team from only herself to a globally dispersed, 9-member squad, supporting the growth of Eagle's Flight's offices in Canada, USA, Brasil, UK, and Singapore as well as the development of the brand in support of 30+ licensees around the world. Her marketing excellence did not go unnoticed, garnering international acclaim by securing nine marketing awards for Eagle's Flight's websites, blog, podcast, media placement, e-mail campaigns, and infographics.While serving as the Associate Director, Open-Enrollment at the Ivey Business School at Western University, Michelle led Ivey's open-enrollment portfolio of programs, orchestrating the right balance of marketing strategy, candidate recruitment, and product offering selection. Through her role, she shattered revenue expectations by overhauling the top-tier sales funnel by implementing a multi-channel marketing strategy, capturing diverse executive segments, and securing substantial new clients.If you get to know Michelle, you'll discover she loves dogs, being on the water, and enjoying a quiet afternoon in a hammock.

Listed skills include Marketing Strategy, Leadership, Strategic Planning, Online Advertising, and 23 others.