Mathilde Beau De Loménie Email and Phone Number
Head of Global Digital Retail at Penfolds | 15+ Years of Experience | eCommerce and Digital Marketing ExpertDriving Online Growth and Branding for Luxury BrandsAs the Head of Global Digital Retail at Penfolds, I lead the online retail strategy, operating model, capability development, and deployment across all indirect eCommerce channels. With over 15 years of experience in digital marketing and eCommerce, I have a proven track record of driving revenue and strengthening online brand presence for luxury and consumer goods companies.My areas of expertise include eCommerce/mCommerce/Omnichannel, digital content strategy, marketplace and shopping experience, search, social media marketing, website development, DTC, data and performance analysis, media advertising, campaign management, and digital capability building. I am passionate about delivering a differentiated brand experience and achieving ambitious commercial targets for Penfolds, one of the world's most prestigious wine brands.
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Global Head Of Digital MarketingPenfoldsSingapore
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Head Of Global Digital RetailPenfolds Jul 2022 - PresentMagill, South Australia, Au• Promoted to new role to lead globally the Global Online Retail Strategy• Led operating model, capability development and deployment across all indirect eCommerce channels. Hired and manage a team eCommerce and Digital Marketing managers across continents (EU, SEA, AU).• Drive our business growth across 30+ eCommerce platforms across 10+ countries - partners include marketplaces, online grocery stores, pureplayers, and quick commerce channels.
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Senior Digital Marketing Manager, Sea And EuropePenfolds Jul 2021 - Jun 2022Magill, South Australia, Au• Defined and executed the international (EU, MEA, SEA) digital strategy for the luxury brand Penfolds, focusing on achieving ambitious commercial targets and delivering a differentiated brand experience.• Define & prioritize go-to-market strategy, manage key accounts & JBPs for pure players, B2B partners and market places.• Achieved double digit growth in priority markets with full P&L responsibility, driving day-to-day management, portfolio strategy, promotional planning, marketing activities within different time zones.
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Ecommerce And Digital Marketing Manager, South-East AsiaTreasury Wine Estates Oct 2016 - Jun 2021Melbourne, Victoria, Au• Designed, enhanced, and deployed effective digital marketing and eCommerce expertise within cross-functional regional lead teams to drive brand awareness and sales.• Lead and implemented multiple pilots & projects in the areas of website/email personalization, data & insights for the DTC channel• Built digital and social foundation from scratch. Led and executed campaigns and content across paid, owned and social platforms (budget of 1M$) - developed always-on social media content, tested programmatic and geo targeting campaigns.• Tasked with developing the brands global shelf content strategy, working on visual and content PDP optimisation and implemented shelf intelligence solution globaly.• Resulted in +50% YoY revenue and +80% direct traffic on DTC channel -
Senior Digital Marketing Manager, Luxury BrandsAccorhotels Jun 2014 - Sep 2016Issy-Les-Moulineaux, Paris Region, Fr• Developed and executed the digital marketing strategies for Accor’ luxury brands Sofitel, Pullman and MGallery. • Areas of responsibilities included journey mapping, website user experience, content strategy, search optimisation, paid advertising, activation plans and affiliates program.• Resulted in +20% growth of organic traffic and +15% conversion -
Operational Marketing Manager, B2B Luxury BrandAccorhotels Jul 2013 - Jun 2014Issy-Les-Moulineaux, Paris Region, Fr• Assisted in developing Parisian hotel renovation functions by providing efficient budget management of €100M and took an active role in employing strategic campaigns to develop business and leisure sales across all 15 European hotels and resorts.• Monitored, evaluated, and optimised online B2B and B2C sales operational performance across pricing and promotion operations. • Resulted in +15% annual revenue versus 10% objective and reduced operational cost by 17%
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Ecommerce Manager, Lifestyle And Economy BrandsAccorhotels Feb 2011 - Jun 2013Issy-Les-Moulineaux, Paris Region, Fr• Designed and developed the ibis brands' digital brand strategy by shaping the strategic direction of digital presence in terms of design, user experience, search, and content. • Spearheaded and launched the first hotel multi-brand website (2000 hotels). • Resulted in +12% annual revenue growth
Mathilde Beau De Loménie Skills
Mathilde Beau De Loménie Education Details
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Université Paris-Est Marne-La-ValléeComputer Science & Marketing -
Université De MontréalComputer Science & Marketing
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Polestar Pilates InternationalPilates
Frequently Asked Questions about Mathilde Beau De Loménie
What company does Mathilde Beau De Loménie work for?
Mathilde Beau De Loménie works for Penfolds
What is Mathilde Beau De Loménie's role at the current company?
Mathilde Beau De Loménie's current role is Global Head of Digital Marketing.
What schools did Mathilde Beau De Loménie attend?
Mathilde Beau De Loménie attended Université Paris-Est Marne-La-Vallée, Université De Montréal, Polestar Pilates International.
What are some of Mathilde Beau De Loménie's interests?
Mathilde Beau De Loménie has interest in Arts Et Culture, Wine Courses, Cultural Programs, Yoga, Environment, Trekking, Music (Piano), Environnement, Running And Diving, Cinema.
What skills is Mathilde Beau De Loménie known for?
Mathilde Beau De Loménie has skills like Marketing Management, Direct Marketing, Tourism, E Commerce, E Business, Social Media, Yield Management, Web Marketing, Multichannel Strategy, Online Marketing, Brand Development, Digital Strategy.
Who are Mathilde Beau De Loménie's colleagues?
Mathilde Beau De Loménie's colleagues are Toni Szemeredi, Darelle Naude, Tika Mufatikhah, Zelia Zhu, Mal Schipp, Trish Todd, Charisse Chan.
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