Mathilde Beau De Loménie Email & Phone Number

Singapore

Magill, South Australia, AU

• Promoted to new role to lead globally the Global Online Retail Strategy
• Led operating model, capability development and deployment across all indirect eCommerce channels. Hired and manage a team eCommerce and Digital Marketing managers across continents (EU, SEA, AU).
• Drive our business growth across 30+ eCommerce platforms across 10+ countries - partners include marketplaces, online grocery stores, pureplayers, and quick commerce channels.

Magill, South Australia, AU

• Defined and executed the international (EU, MEA, SEA) digital strategy for the luxury brand Penfolds, focusing on achieving ambitious commercial targets and delivering a differentiated brand experience.
• Define & prioritize go-to-market strategy, manage key accounts & JBPs for pure players, B2B partners and market places.
• Achieved double digit growth in priority markets with full P&L responsibility, driving day-to-day management, portfolio strategy, promotional planning, marketing activities within different time zones.

Melbourne, Victoria, AU

• Designed, enhanced, and deployed effective digital marketing and eCommerce expertise within cross-functional regional lead teams to drive brand awareness and sales.
• Lead and implemented multiple pilots & projects in the areas of website/email personalization, data & insights for the DTC channel
• Built digital and social foundation from scratch. Led and executed campaigns and content across paid, owned and social platforms (budget of 1M$) - developed always-on social media content, tested programmatic and geo.
• Tasked with developing the brands global shelf content strategy, working on visual and content PDP optimisation and implemented shelf intelligence solution globaly.
• Resulted in +50% YoY revenue and +80% direct traffic on DTC channel

Issy-les-Moulineaux, Paris Region, FR

• Developed and executed the digital marketing strategies for Accor’ luxury brands Sofitel, Pullman and MGallery.
• Areas of responsibilities included journey mapping, website user experience, content strategy, search optimisation, paid advertising, activation plans and affiliates program.
• Resulted in +20% growth of organic traffic and +15% conversion

Issy-les-Moulineaux, Paris Region, FR

• Assisted in developing Parisian hotel renovation functions by providing efficient budget management of €100M and took an active role in employing strategic campaigns to develop business and leisure sales across all 15.
• Monitored, evaluated, and optimised online B2B and B2C sales operational performance across pricing and promotion operations.
• Resulted in +15% annual revenue versus 10% objective and reduced operational cost by 17%

Issy-les-Moulineaux, Paris Region, FR

• Designed and developed the ibis brands' digital brand strategy by shaping the strategic direction of digital presence in terms of design, user experience, search, and content.
• Spearheaded and launched the first hotel multi-brand website (2000 hotels).
• Resulted in +12% annual revenue growth

Master'S Degree, Computer Science & Marketing

Master'S Degree, Computer Science & Marketing

Instructor, Pilates