Michelle Beaudet-Smith, Mba, Mshe Email & Phone Number

Coral Springs, Fl, Us

Fort Lauderdale, Florida, United States

 Manage 18+ web products / domains from various higher education partnerships.  Innovate functional tools and interactive digital experiences for customer engagement. Ensure CRO with consistent web branding, compliant WCAG, effective architecture and SEO, insightful User and A/B testing, Google Core Web Vitals and page speed optimization, and UX data analysis for decision-making.

Coral Springs, Fl

 Founded custom software development company using web-based .NET applications and managed >150 IT projects.  Created branding and UX for web app. Promoted via SEM: digital ads, email, retargeting, and social media ads.  Ideated through launch of e-ProductPlug, a Product Information Management (PIM) SaaS web application for the ecommerce industry to manage product data for online B2B and B2C retailers. Added >2000 subscribers. Achieved 5-star ratings in 3 ecommerce app… Show more  Founded custom software development company using web-based .NET applications and managed >150 IT projects.  Created branding and UX for web app. Promoted via SEM: digital ads, email, retargeting, and social media ads.  Ideated through launch of e-ProductPlug, a Product Information Management (PIM) SaaS web application for the ecommerce industry to manage product data for online B2B and B2C retailers. Added >2000 subscribers. Achieved 5-star ratings in 3 ecommerce app stores: Bigcommerce, Shopify, and Shift4Shop. Led developers to integrate via APIs with e-Commerce marketplaces, launched Beta programs, secured partnerships. Hired, trained, and managed team of 5. Marketed product via organic SEO, YouTube, Social, SEM and other paid media channels. Show less

Plantation, Fl

 Led demos and onboarding for ecommerce and marketing agency clients in B2B/B2C space for .Net SaaS web app specializing in shopping channel / datafeed software.  Trained, mentored, and managed team on best practices resulting in >400% revenue growth in 2010 and 2011. Wrote knowledgebase content and created videos reducing support ticket volume 15%. UAT using Agile scrum. Developed new service add-ons for additional revenue streams resulting in >$30K/yr. and 25% increase… Show more  Led demos and onboarding for ecommerce and marketing agency clients in B2B/B2C space for .Net SaaS web app specializing in shopping channel / datafeed software.  Trained, mentored, and managed team on best practices resulting in >400% revenue growth in 2010 and 2011. Wrote knowledgebase content and created videos reducing support ticket volume 15%. UAT using Agile scrum. Developed new service add-ons for additional revenue streams resulting in >$30K/yr. and 25% increase in retention. Show less

Plantation, Fl

 Implemented marking digital advertising with retargeting and Google display ads, increasing lead volume 40%. Increased local SEO market exposure by 40% for less than a 2% increase in spend. Implemented organic SEO. Develop automated marketing CRM tool and processes leading to 8K+ client asset with 27% increase in conversions Designed various E-Mail marketing campaigns with open rates up to 47% above industry average.

Master Of Science - Ms, Higher Education/Higher Education Administration, 4.0

Student Affairs concentration

M.B.A., Marketing & Entreprenuership, 3.9

B.A. Bachelor Of Arts, Communication

Activities and Societies: University Ambassador