Matthew B. Email & Phone Number

Amsterdam Area

Editorial. Copy. Video scripts and concepts. Branding. Content. Comms strategy.

Amsterdam Area

Leading the creation and development of TomTom's editorial content and platform, tomtom.com/newsroom, which aims: to tell TomTom's most interesting stories and to critique the important questions facing the industry, the future of mobility, transport and how we get around.This role involved writing long-form content, editorials, thought leadership articles, press releases, headlines, and social media copy.

Editor and lead writer for SHIFT, TNW's future of mobility sub-brand and online magazine.Developed and championed SHIFT's vision to educate and chronicle the fast-changing world of mobility tech.Supported partnership with Polestar.

Writer, journalist for SHIFT by TNW.Covering electric vehicles, ebikes, escooters, self-driving cars, ride-sharing, and the future of mobility. https://thenextweb.com/shift/

Amsterdam Area, Netherlands

Covered blockchain, Bitcoin, cryptocurrency, and decentralized ledger technologies for Hard Fork by TNW.Writes "Riding Nerdy" - bi-weekly cycling and fitness tech column.My work and reporting has been cited in various academic articles, white papers and books, including one by the European Commission on Cybersecurity.

Maastricht, Limburg, Netherlands

Alongside my studies I worked for the faculty of my studies, Faculty of Arts and Social Sciences, as a student ambassador. This involved writing monthly email newsletters and blogs, appearing in monthly vlogs sharing my university experience, and co-presenting in a number of videos to help students make their decision about joining the faculty.

Stevenage, United Kingdom

Supported the Marketing Manager, Heads of Business and Directors to deliver marketing campaigns to increase sales growth, local brand awareness and engagement for the BMW and MINI brands.Wrote and edited copy for sales campaigns, landing pages, brochures, and event materials, on both digital and print. Localised national advertising materials for local market.Managed internal and external stakeholder relationships with sales managers, head of business, and the BMW/MINI creative and retailer marketing agencies.As a side role, I also managed a number of partner relationships with local rugby clubs, golf clubs, restaurants, and health clubs. Including David Lloyd, Champneys Spa, and Harpenden Rugby Football Club.

Hatfield, London

I held the role of Website Content and Partnership Manager at David Lloyd Leisure.This role was made up of two sub roles.1. Running the DLinspired.co.uk website, a member's only travel and holiday booking website. Running this website involved writing copy and content for the site, email newsletters, promotional emails, and in-club collateral, such as banners and flyers.It also involved managing the relationship with DLL's partner that delivered the infrastructure behind the website.2. The other part of my role involved managing all brand partnership accounts (Jaguar, Ricoh, Zoggs and Reebok) and ensuring that DLL delivered excellent return on their investment.This included ensuring partner logos were used correctly, and writing, editing and checking copy that represented DLL's partner brands.

Uk

Shutt VR is a British boutique cycle clothing maker.I worked with the company to provide support in a range of areas, including copy, content, strategy, product naming and development, and events.As a small company, I wore a lot of hats at Shutt VR. Here are some of the things I did:Named products. Before I joined products had a simple numerical naming structure, I developed a naming strategy to give the company'Defined the brand, its market position, pricing, and its USPs. This included writing tag lines, copy, and tone of voice documents. Copy and content writing. I wrote blogs, product copy and descriptions, engaged with our community on Twitter and ensured all the copy and content on the website was correct and updated regularly. I also came up with a now infamous campaign tagline: "Shutt Happens", this was used at events and to promote the company's line of winter clothing. "Shutt happens, be prepared for winter."

East Riding Of Yorkshire

I worked with Tailor and Baker (formerly Optisite) on consultancy terms, to bring a copy, content, and marketing eye to its client projects. I wrote and edited copy for its clients' websites and landing pages primarily. Secondary, I advised its clients on marketing content strategy and tone of voice.

During my time at Warner Bros. I was responsible for the management of all Warner Bros. digital sales and forecast tracking. I served as the main point of contact across departments when reporting sales figures of new release and catalogue titles on the digital platforms.I also developed and implemented new reporting methods to ensure greater accuracy and to create a more robust system to cope with the continued expansion of the digital market.I also managed the Pathé digital account. Delivering fortnightly sales and service reports. I also ensured their content gained optimum exposure on digital services and that digital release plans were optimised and followed to completion.I also represented the digital team at Warner Bros. cross departmentally. Offering advice, analysis and guidance to other departments that were pursing opportunities in the digital marketplace, this ensured the complete integration and effectiveness of Warner Bros. digital strategy.

Media And Digital Culture, Social Sciences

Activities and Societies: FASoS Ambassador. (Writer, Vlogger, Blogger)Media Studies: Digital Cultures combines theoretical reflection.

Marketing Bsc, Business, Communications, Economics, Statistical Analysis,, 1St Class Honours

Activities and Societies: Marketing Society, Newcastle University Cycling Club, Business School AlumniSpecialism in E-Marketing..

Gcse'S, 10 A* - C'S