Michelle Behan Hansen Email & Phone Number

Oslo, No

Oslo, Norway

Oslo, Norway

Responsible for:• Product launch Management• Executing go-to-market marketing strategy for new product launches • Coordinating global product campaigns• Creating product launch and sales-facing product materials• Content updates with feature releases• Creation and definition of buyer personas, ICP and product messaging framework

Oslo Area, Norway

I was responsible for planning and execution of end-to-end marketing communication towards the key account management (KAM) and small and medium business (SMB) customers in Circle K’s European markets, in partnership with local stakeholders, business sales team, marketing team and external marketing agencies (digital marketing, creative agencies, video production, media agency).Resonsibilities included: • Planning and project managing the launch of EXTRA Club Business (Circle… Show more I was responsible for planning and execution of end-to-end marketing communication towards the key account management (KAM) and small and medium business (SMB) customers in Circle K’s European markets, in partnership with local stakeholders, business sales team, marketing team and external marketing agencies (digital marketing, creative agencies, video production, media agency).Resonsibilities included: • Planning and project managing the launch of EXTRA Club Business (Circle K’s loyalty programme for B2B drivers) in partnership with EU loyalty team and local stakeholders.• Working closely with sales and product development teams to determine customer needs and translate them into effective marketing campaigns.• Developing creative ideas and content for both traditional and digital marketing channels.• Informing and updating stakeholders on marketing campaigns, plans, and progress towards metrics. Show less

Oslo

I was responsible for planning and implementing the Global B2B Digital Marketing strategy for Opera’s business products. Responsibilities included:• Key marketer, author and publisher for Opera's corporate website (www.operasoftware.com), business blog (/blog/), customer success stories (/success-stories), product marketing material and monthly partner newsletters.• Created and managed a rich content/editorial calendar that attracted a qualified audience to our own… Show more I was responsible for planning and implementing the Global B2B Digital Marketing strategy for Opera’s business products. Responsibilities included:• Key marketer, author and publisher for Opera's corporate website (www.operasoftware.com), business blog (/blog/), customer success stories (/success-stories), product marketing material and monthly partner newsletters.• Created and managed a rich content/editorial calendar that attracted a qualified audience to our own properties (including blog posts, customer success stories, infographics, partner marketing, industry insights) through blogging, social media marketing and email marketing. • Marketing lead for generating qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content into Salesforce.• Lead Social Media Marketing strategy on Opera’s business social media channels (LinkedIn & Twitter).Projects:• Website redesign• Digitalization of product marketing material, case studies and white papers • Optimisation of lead generation landing pages • Opera TV (product) partner campaigns Show less

Oslo

I was responsible for managing creative activities and deliverables within the Marketing Communications department including deliverables for global product launches.Responsibilities included:• Handling requests from internal and external stakeholders • Delegating tasks to specialists in graphic design, film production, copywriting and coding• Coordinating, planning and following up on all tasks• Working closely with Launch Manager to ensure creative deliverables for… Show more I was responsible for managing creative activities and deliverables within the Marketing Communications department including deliverables for global product launches.Responsibilities included:• Handling requests from internal and external stakeholders • Delegating tasks to specialists in graphic design, film production, copywriting and coding• Coordinating, planning and following up on all tasks• Working closely with Launch Manager to ensure creative deliverables for global product launches are completed on time and on budgetProjects:• Created creative tasks/deliverables project management system using developers bug tracking system.• Stakeholder in website relaunch including new mobile optimised site Show less

Oslo Area, Norway

I was responsible for managing and improving all product marketing material on a Business to Business level.Responsibilities included: • Creating and maintaining product marketing collateral• Supporting product teams and sales in customizing product materialProjects:Built a new content hub for Sales to easily access all Sales/Marketing material

Oslo Area, Norway

I was responsible for Pre-Sales activities for Vizrt Online in the NEMEA region which included the following tasks:• Performing customized product demonstrations for prospects• Helping the Sales Teams increase sales by creating & maintaining sales support material (e.g. demo videos, PowerPoint presentations, information sheets etc.)• Presenting our software applications to perspective clients at tradeshows/exhibitions• Working together with Product Marketing to… Show more I was responsible for Pre-Sales activities for Vizrt Online in the NEMEA region which included the following tasks:• Performing customized product demonstrations for prospects• Helping the Sales Teams increase sales by creating & maintaining sales support material (e.g. demo videos, PowerPoint presentations, information sheets etc.)• Presenting our software applications to perspective clients at tradeshows/exhibitions• Working together with Product Marketing to ensure all marketing material was kept up-to-date and accurate. Show less

Oslo Area, Norway

I was responsible for planning, managing and implementing all marketing activities within the company on a Business to Business level. • Direct Marketing – Design, manage and execute email marketing campaigns incl. newsletters, new product launches, invitations etc.• Marketing Literature & Sales tools – Create and maintain marketing literature and sales tools incl. product sheets, demo product movies, PowerPoint presentations etc.• PR – Coordinate and distribute press… Show more I was responsible for planning, managing and implementing all marketing activities within the company on a Business to Business level. • Direct Marketing – Design, manage and execute email marketing campaigns incl. newsletters, new product launches, invitations etc.• Marketing Literature & Sales tools – Create and maintain marketing literature and sales tools incl. product sheets, demo product movies, PowerPoint presentations etc.• PR – Coordinate and distribute press releases regarding Escenic and/or its customers.• Company Website – Involved in the production of a new website. Content Owner of new website -maintain and develop appearance and content as required. • Event Management – Organize, market and project manage the annual Escenic event for select customers and partners. • Trade Shows – Research, plan & organise participation at trade shows Worldwide. • Promotion – Select, purchase and administer promotional items such as customer give-aways etc.Projects:• Creation of new website• Complete re-write of all marketing material• New profile for all document standards​Escenic's products are used by YLE (Finnish Broadcasting Company), Trinity Mirror, SVT (Sveriges Television AB), Axel Springer, JP/Politikens Hus, The Independent, The Hindu, The Globe and Mail and many others. Show less

Cologne Area, Germany

Direct Marketing, Marketing Communications, PR, Website (external) & Marketing wiki (internal), Promotion, Event Management & Trade Shows.OEM partners include: Deutsche Telekom, NTT Communications, Telefonica and Vodafone.

Ireland

Advertising, Direct Marketing, PR, Website, Event Management, Trade Shows, Customer Relations, Finance and Budgeting.