Michelle Behan Hansen Email & Phone Number

Oslo, NO

Oslo, Norway

Oslo, Norway

• Responsible for:
• Product launch Management
• Executing go-to-market marketing strategy for new product launches
• Coordinating global product campaigns
• Creating product launch and sales-facing product materials
• Content updates with feature releases

Oslo Area, Norway

• I was responsible for planning and execution of end-to-end marketing communication towards the key account management (KAM) and small and medium business (SMB) customers in Circle K’s European markets, in partnership.
• Planning and project managing the launch of EXTRA Club Business (Circle… Show more I was responsible for planning and execution of end-to-end marketing communication towards the key account management (KAM) and small.
• Planning and project managing the launch of EXTRA Club Business (Circle K’s loyalty programme for B2B drivers) in partnership with EU loyalty team and local stakeholders.
• Working closely with sales and product development teams to determine customer needs and translate them into effective marketing campaigns.
• Developing creative ideas and content for both traditional and digital marketing channels.
• Informing and updating stakeholders on marketing campaigns, plans, and progress towards metrics. Show less

Oslo

• I was responsible for planning and implementing the Global B2B Digital Marketing strategy for Opera’s business products. Responsibilities included:
• Key marketer, author and publisher for Opera's corporate website (www.operasoftware.com), business blog (/blog/), customer success stories (/success-stories), product marketing material and monthly partner newsletters.
• Created and managed a rich content/editorial calendar that attracted a qualified audience to our own… Show more I was responsible for planning and implementing the Global B2B Digital Marketing strategy for Opera’s.
• Created and managed a rich content/editorial calendar that attracted a qualified audience to our own properties (including blog posts, customer success stories, infographics, partner marketing, industry insights).
• Marketing lead for generating qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content into Salesforce.
• Lead Social Media Marketing strategy on Opera’s business social media channels (LinkedIn & Twitter).Projects:

Oslo

• I was responsible for managing creative activities and deliverables within the Marketing Communications department including deliverables for global product launches.Responsibilities included:
• Handling requests from internal and external stakeholders
• Delegating tasks to specialists in graphic design, film production, copywriting and coding
• Coordinating, planning and following up on all tasks
• Working closely with Launch Manager to ensure creative deliverables for… Show more I was responsible for managing creative activities and deliverables within the Marketing Communications department including.
• Working closely with Launch Manager to ensure creative deliverables for global product launches are completed on time and on budgetProjects:

Oslo Area, Norway

• I was responsible for managing and improving all product marketing material on a Business to Business level.Responsibilities included:
• Creating and maintaining product marketing collateral
• Supporting product teams and sales in customizing product materialProjects:Built a new content hub for Sales to easily access all Sales/Marketing material

Oslo Area, Norway

• I was responsible for Pre-Sales activities for Vizrt Online in the NEMEA region which included the following tasks:
• Performing customized product demonstrations for prospects
• Helping the Sales Teams increase sales by creating & maintaining sales support material (e.g. demo videos, PowerPoint presentations, information sheets etc.)
• Presenting our software applications to perspective clients at tradeshows/exhibitions
• Working together with Product Marketing to… Show more I was responsible for Pre-Sales activities for Vizrt Online in the NEMEA region which included the following tasks:
• Working together with Product Marketing to ensure all marketing material was kept up-to-date and accurate. Show less

Oslo Area, Norway

• I was responsible for planning, managing and implementing all marketing activities within the company on a Business to Business level.
• Direct Marketing – Design, manage and execute email marketing campaigns incl. newsletters, new product launches, invitations etc.
• Marketing Literature & Sales tools – Create and maintain marketing literature and sales tools incl. product sheets, demo product movies, PowerPoint presentations etc.
• PR – Coordinate and distribute press… Show more I was responsible for planning, managing and implementing all marketing activities within the company on a Business to Business level.
• PR – Coordinate and distribute press releases regarding Escenic and/or its customers.
• Company Website – Involved in the production of a new website. Content Owner of new website -maintain and develop appearance and content as required.

Cologne Area, Germany

Direct Marketing, Marketing Communications, PR, Website (external) & Marketing wiki (internal), Promotion, Event Management & Trade Shows.OEM partners include: Deutsche Telekom, NTT Communications, Telefonica and Vodafone.

Ireland

Advertising, Direct Marketing, PR, Website, Event Management, Trade Shows, Customer Relations, Finance and Budgeting.