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At Genesys, my focus has been on refining digital user experiences and leveraging web analytics to bolster our B2B marketing strategies. Through diligent analysis and management of global website metrics, I've contributed to significant improvements in site speed and user engagement. A notable achievement includes managing a website chat feature that generated over $180 million in pipeline value within its first 18 months.With expertise in digital strategy and a deep understanding of marketing dynamics, I am committed to driving business growth and enhancing brand interactions. The tools of my trade are comprehensive analytics platforms like Google Analytics and Tag Manager, which enable me to make data-driven decisions that resonate with our global audience. My approach is rooted in a combination of strategic oversight and hands-on execution that keeps Genesys at the forefront of digital innovation.
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Digital Engagement AnalystGenesys Jul 2019 - Jan 2023Indianapolis, Indiana Area● Analyzed website traffic and performance to improve site speed, user experience, and marketing efforts.● Managed and reviewed weekly speed crawl reports to determine how to improve web speed and user experience.● Launched and managed a new website chat bringing in over $23 million in pipeline in the first 12 months.● Assisted with reporting and management of Google Analytics, Google Tag Manager, and Data Studio. -
Marketing Campaign ManagerGenesys Oct 2018 - Jul 2019Indianapolis, Indiana Area● Managed marketing campaigns in North America to create a journey for prospects as they progress through the sales funnel.● Created and monitored multi-step marketing campaigns including email, paid ads, downloadable assets, and mini demos.● Tracked campaigns to determine success rate and most successful messaging and assets.● Reviewed campaign sourced deals to determine marketing impact.
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Marketing SpecialistAdp Dec 2016 - Oct 2018Indianapolis, Indiana Area● Managed marketing practices in Indiana focusing on marketing message, collateral, events, and door opener direct mailings.● Advised on best-use practices for Salesforce CRM including reassigning territories and refining marketing best practices.● Arranged client and prospect events averaging 90% attendance based on RSVPs and 70% overall response rate.● Scheduled partner events and meetings resulting in mutual prospect introductions. -
Marketing ManagerMobi Wireless Management Oct 2015 - Sep 2016Indianapolis, Indiana Area● Developed new reseller initiatives including partner recruitment, customer lead generation, marketing collateral, and general marketing messages.● Developed a reseller program including partner tiers and incentive programs creating a more simplistic channel program increasing participation and mindshare.● Evaluated companies as potential new partners to grow the channel reseller network resulting in hundreds of new potential partnerships.● Created a reseller marketing program to create more efficient partnerships, lead generation, and sales operations providing partners with new marketing materials faster than ever. -
Marketing ManagerIncontact Sep 2014 - Oct 2015Indianapolis, Indiana Area● Managed marketing programs for reselling partners including custom marketing collateral and events.● Built a custom marketing event that increased brand awareness with a specific reseller group causing a significant increase in partner conversations.● Managed the planning and contract negotiation for a reseller reward trip with a total budget of $1 million that rewarded the top 25 reseller agents which provided an increase in sales and activities over the last fiscal in similar markets.● Developed best of breed reseller lead generation goals and strategies which created channel growth and maintained an obtainable goal for the channel managers. -
Sales AnalystInteractive Intelligence Feb 2013 - Sep 2014Indianapolis, Indiana Area● Analyzed historic sales to better educate, market, and create a cooperative sales process with resellers.● Determined national, regional, and reseller-specific quantitative sales● Created a qualitative report for each territory to better explain the quantitative sales trends which helped provide insight in a 18% region drop during a resignation and new hire onboarding term● Managed custom reporting which included a quarterly sales intelligence report to the board of directors to provide valid company insights that assisted in making company financial and personnel changes
Matt Bell Skills
Matt Bell Education Details
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Business Marketing
Frequently Asked Questions about Matt Bell
What is Matt Bell's role at the current company?
Matt Bell's current role is Senior Digital Engagement Analyst | Web Analytics, Digital Strategy.
What is Matt Bell's email address?
Matt Bell's email address is ma****@****pui.edu
What is Matt Bell's direct phone number?
Matt Bell's direct phone number is +131773*****
What schools did Matt Bell attend?
Matt Bell attended Indiana University - Kelley School Of Business.
What are some of Matt Bell's interests?
Matt Bell has interest in Education, Environment, Science And Technology, Human Rights, Arts And Culture, Health.
What skills is Matt Bell known for?
Matt Bell has skills like Customer Service, Salesforce.com, Time Management, Sales Management, Project Management, Channel Partners, Sales, Process Improvement, Public Speaking, Solution Selling, Account Management, Saas.
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