Matt Bell Email & Phone Number

Indianapolis, Indiana Area

● Analyzed website traffic and performance to improve site speed, user experience, and marketing efforts.● Managed and reviewed weekly speed crawl reports to determine how to improve web speed and user experience.● Launched and managed a new website chat bringing in over $23 million in pipeline in the first 12 months.● Assisted with reporting and management of Google Analytics, Google Tag Manager, and Data Studio.

Indianapolis, Indiana Area

● Managed marketing campaigns in North America to create a journey for prospects as they progress through the sales funnel.● Created and monitored multi-step marketing campaigns including email, paid ads, downloadable assets, and mini demos.● Tracked campaigns to determine success rate and most successful messaging and assets.● Reviewed campaign sourced deals to determine marketing impact.

Indianapolis, Indiana Area

● Managed marketing practices in Indiana focusing on marketing message, collateral, events, and door opener direct mailings.● Advised on best-use practices for Salesforce CRM including reassigning territories and refining marketing best practices.● Arranged client and prospect events averaging 90% attendance based on RSVPs and 70% overall response rate.● Scheduled partner events and meetings resulting in mutual prospect introductions.

Indianapolis, Indiana Area

● Developed new reseller initiatives including partner recruitment, customer lead generation, marketing collateral, and general marketing messages.● Developed a reseller program including partner tiers and incentive programs creating a more simplistic channel program increasing participation and mindshare.● Evaluated companies as potential new partners to grow the channel reseller network resulting in hundreds of new potential partnerships.● Created a reseller marketing program to create more efficient partnerships, lead generation, and sales operations providing partners with new marketing materials faster than ever.

Indianapolis, Indiana Area

● Managed marketing programs for reselling partners including custom marketing collateral and events.● Built a custom marketing event that increased brand awareness with a specific reseller group causing a significant increase in partner conversations.● Managed the planning and contract negotiation for a reseller reward trip with a total budget of $1 million that rewarded the top 25 reseller agents which provided an increase in sales and activities over the last fiscal in similar markets.● Developed best of breed reseller lead generation goals and strategies which created channel growth and maintained an obtainable goal for the channel managers.

Indianapolis, Indiana Area

● Analyzed historic sales to better educate, market, and create a cooperative sales process with resellers.● Determined national, regional, and reseller-specific quantitative sales● Created a qualitative report for each territory to better explain the quantitative sales trends which helped provide insight in a 18% region drop during a resignation and new hire onboarding term● Managed custom reporting which included a quarterly sales intelligence report to the board of directors to provide valid company insights that assisted in making company financial and personnel changes