Michael Benghiat Email and Phone Number
Michael Benghiat work email
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Michael Benghiat personal email
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Provide scope of work/services on a fractional/contractual/freelance basis. Have served as a fractional" CMO and marketing strategist.FRACTIONAL MEANS OPPORTUNITY!Especially during the current business climate, a fractional CMO can be quite beneficial. And "fractional" does not mean you will not achieve the outcomes you expect...in fact, you may realize better effectiveness and efficiencies than a full-time CMO.As your Fractional CMO I will address your strategy and goals short-term or ongoing, while exceeding expectations by providing you with the commitment, dedication, and work product you desire as you would a full-time hire, without the overhead that comes with it and at a favorable cost.A “big-picture” strategist driven by the combination of research, insight, and thoughtful problem-solving in order to provide solutions that have an impact on business and mission, my process is to first immerse myself in a business to conduct the necessary surveillance/due diligence to uncover the organization’s pains, challenges, and opportunities. My collaborative style includes all stakeholders who play a role in the success of an organization.Aware of the ever-increasing challenges that exist for organizations to run efficient and effective operations, be strategic and innovative, maintain current support, cultivate new relationships, and maximize impact, I believe that organizations must challenge current practices and look for ways to improve what they do – that they must re-imagine how to connect to people, audiences, and communities. I am also a strong advocate of the importance that needs to be placed on the “voice of the customer” in order to shape the brand experience, develop key messaging, and encourage engagement. The goal is to create relevant and memorable experiences to convert all stakeholders into long-lasting relationships (loyalty) and brand advocates (fans).
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Principal And Chief OptimizerOptimum Marketing Fractional ServicesDetroit, Mi, Us
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Principal/Chief OptimizerOptimum Marketing Fractional Services Jun 2016 - PresentSouthfield, Michigan, UsEspecially during the current business climate, a fractional CMO can be quite beneficial. And "fractional" does not mean you will not achieve the outcomes you expect...in fact, you may realize better effectiveness and efficiencies than a full-time CMO.As your Fractional CMO I will address your strategy and goals short-term or ongoing, while exceeding expectations by providing you with the commitment, dedication, and work product you desire as you would a full-time hire, without the overhead that comes with it and at a favorable cost.I would be “embedded” in your business. -
Principal/Chief OptimizerOptimum Marketing Fractional Services Jun 2016 - Nov 2023Southfield, Michigan, UsWe’re a small but mighty independent consultancy but we’re disciplined strategist driven by the combination of research, insight and thoughtful problem solving in order to provide solutions that have an impact on business and mission. We have been successful with enhancing exposure, generating awareness, and increasing sales or growing support for the organizations we have represented.We are storytellers. We help brands tell their stories through your own “voices" and point-of-view. We’ll help identify those voices—your industry/sector experts and thought leaders—and develop key messaging to put the best possible “sound in the woods” out there for you...connecting you to your best prospects.To enhance our digital capabilities we launched a digital division, Optimum Digital (www.optimumdigitalmktg.com), offering a robust suite of digital marketing tactics, tools, and programs under the Optimum Marketing umbrella -- display, device ID, geo-targeting/micro proximity, eMail, PPC/SEM, social advertising and more. Our digital capabilities allow us to hyper-focus and hyper-target to be much more efficient, and therefore much more effective.Relishing in what is possible when it comes to developing strategies and tactics for organizations/brands, we know how to develop and enhance the brand-to-consumer/client relationships by creating relevant and memorable connections...and then convert those stakeholders into long-lasting loyalty and brand advocates. We can play a critical role in your marketing and communication efforts to deliver your unique value proposition.
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PrincipalOptimum Digital - A Division Of Optimum Marketing, Llc Nov 2020 - PresentDIGITAL SOLUTIONS TO BUILD YOUR BRAND AND GROW BUSINESSCreating the best possible digital “sound in the woods” for your organization or brand…digital touchpoints that connect you to your best prospects.https://www.optimumdigitalmktg.com/
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Board MemberUrban Outdoor Outreach Sep 2019 - PresentDetroit, Michigan, UsThe Mission of Urban Outdoor Outreach is to introduce urban families to the transformative powers of the outdoors. I will strive to provide 30-years of marketing/branding/business development experience to help create a strong “sound in the woods” for the organization.https://www.urbanoutdooroutreach.org/ -
PartnerMi Marketing Services Mar 2019 - PresentI am proud to announce a working partnership between Optimum Marketing and MI Marketing with a long-time colleague and friend Michael Isabella. While Michael and I will retain our own consulting firms and continue to serve our current client base, we will be seeking and serving new clients collaboratively. Michael and I are passionate about working with clients who understand that in order to remain connected, extraordinary, and prosperous they must challenge current practices and look for ways to improve what they do. Combining forces, we believe that we can be even stronger with providing this approach and helping clients to achieve success. So, if you want to be a client or know someone who can use our services, let us know!
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Founder/Executive ProducerFront Porch Productions Nov 2016 - PresentFront Porch Productions began as a one-day music event -- The Front Porch -- that took place in June to showcase Michigan music from around the state playing on front porches of Ferndale, Michigan. The event featured up-and-coming/rising acts…performers and groups of all genres. The inaugural 2017 event included 25 porches and over 40 music artists/bands. The 2019 event presented 53 performances on 30 porches.In three short years, The Front Porch became one of the most anticipated summer music events in metro Detroit.Front Porch Productions is now exploring music collaborations with organizations/brands to create experiential opportunities/events. For more:https://www.facebook.com/FrontPorchMI/ -
Play-By-Play Account ManagerCbs Radio Jul 2013 - Jun 2016Philadelphia, Pa, UsFocus on developing comprehensive advertising/sponsorship/promotional programs for clients in Detroit Tigers, Lions and Red Wings broadcasts and WXYT FM/AM that demonstrate impact. -
Chief Marketing And Corporate Relations OfficerLeader Dogs For The Blind Feb 2011 - Nov 2011Rochester Hills, Michigan, UsServed as a key member of the Leader Dogs for the Blind corporate leadership structure, one of the country’s top guide dog organizations. Lead professional responsible for all marketing, communications, media relations, public relations and corporate relations efforts. -
Director Of Marketing & CommunicationsJewish Federation Of Metropolitan Detroit Apr 2007 - Feb 2011Bloomfield Hills, Michigan, UsKey member of Federation’s management team, the Detroit Jewish community’s central fundraising and volunteer organization. Responsible for the overall marketing and positioning of the organization and its core mission and stewardship of the Federation brand with primary responsibility and portfolio assignments to develop and execute an aggressive strategy to increase donor participation in Federation’s Annual Campaign and engagement in donor activities, events and programs. -
Associate Director, Campaign And Community DevelopmentJewish Federation Of Metropolitan Detroit Apr 2007 - Apr 2009Bloomfield Hills, Michigan, Us
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PresidentOptimum Marketing Llc Jun 2003 - Apr 2007Southfield, Michigan, UsServed as an independent/freelance consultant specializing in business development, marketing, advertising and promotions, event planning/management and sponsorship.
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Regional Director Of Marketing And SponsorshipMadison Square Garden/Radio City Entertainment Jun 2001 - Jun 2003New York, Ny, UsResponsible for all marketing facets for touring shows including its most iconic stage show, the Radio City Christmas Spectacular, for multiple markets. Developed and oversaw marketing and sales campaigns to reach ticket sales goals. Duties included P&L responsibility, brand management, sponsorship sales, daily sales tracking, promotions, creative development, development and implementation of advertising plans, media negotiation, group sales and direct mail. Also responsible for overall sales and financial analysis as well as audience trend analysis. -
Vice PresidentGeneral Sports & Entertainment Jun 1999 - Jun 2001Rochester, Michigan, UsHeaded up the firm’s Corporate Consulting Division. Responsible for managing client’s sports and entertainment portfolios and to maximize their investments. Provided review, evaluation and consultation of all proposals; contract negotiation; and the development, coordination and execution of innovative, strategic marketing and sponsorship programs including consumer promotions, retail tie-ins, media promotions, advertising, partnership marketing and public relations for clients. -
Director Of MarketingComcast Spectacor 1996 - 1999Philadelphia, Pa, UsResponsible for all aspects of marketing for events at the Wells Fargo Center and Spectrum including involvement with the Philadelphia Flyers (NHL), Philadelphia 76ers (NBA), Philadelphia Phantoms (AHL) and other various sporting events and family shows. Duties include the development, implementation and evaluation of strategic marketing plans including all advertising and promotional activities; formulate show budgets, gross projections and ticket pricing; media negotiation and buying. Maintained effective working relationships with existing promotional partners in media and corporate sectors as well as develop new partnerships. Work closely with sponsorship sales department to develop and implement sponsorship programs with promotional tie-ins. Oversee coordination of marketing efforts with public relations and group services departments. Served as company liaison between show promoters and representatives. -
Director Of Marketing And SponsorshipThe Parade Company 1994 - 1996Focus was to broaden and increase the financial support base of various events produced and organized by the company including America's Thanksgiving Parade, Detroit-Windsor International Freedom Festival and their related events through the development and implementation of effective sponsorship programs. Accountable for maintaining and expanding existing corporate sponsorship base while securing new business through the development and sales of comprehensive sponsorship packages including retail promotional tie-ins, merchandising and media partnerships.
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Director, Sports And Entertainment MarketingOlympia Entertainment - Detroit Red Wings 1990 - 1994Detroit, Mi, UsResponsible for all aspects of event marketing including advertising and promotion, public relations, group sales, season tickets and ticket subscriptions for various sports events, family shows, concerts, Broadway and variety shows at Joe Louis Arena, Cobo Arena, Fox Theater and Meadow Brook Music Festival. Responsibilities included assisting with various Detroit Red Wings/NHL activities. Served as company liaison between show promoters and representatives.
Michael Benghiat Skills
Michael Benghiat Education Details
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Michigan State UniversityCommunications/Advertising
Frequently Asked Questions about Michael Benghiat
What company does Michael Benghiat work for?
Michael Benghiat works for Optimum Marketing Fractional Services
What is Michael Benghiat's role at the current company?
Michael Benghiat's current role is Principal and Chief Optimizer.
What is Michael Benghiat's email address?
Michael Benghiat's email address is mb****@****ail.com
What schools did Michael Benghiat attend?
Michael Benghiat attended Michigan State University.
What skills is Michael Benghiat known for?
Michael Benghiat has skills like Public Relations, Marketing Communications, Media Relations, Advertising, Social Media, Marketing, Marketing Strategy, Sponsorship, Fundraising, Event Planning, Strategy, Social Media Marketing.
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