Independently develop and implement digital B2C marketing, communications and storytelling strategies to launch and grow TechForce, the first social network for transportation technicians.Responsibilities include:- Managing TechForce's four annual marketing campaigns- Designing and optimizing reporting procedures to benchmark and improve Foundation’s storytelling- Analyzing and reporting all marketing data to key stakeholders quarterly and more often as needed- Planning and publishing all paid and organic content on TechForce's social and web channels- Managing distribution lists to effectively deliver subscribed content including newsletters, blogs and press releases- Author online content including newsletters, blogs, press releases, social posts, web copy and automated email campaigns- With Chief Marketing & Strategy Officer, manage the organization's automated email conversion campaigns- Acting as primary administrator and staff trainer for HubSpot CRM, Marketing Hub and Sales Hub- Managing the Foundation's online community of followers and supporters

Activate the FutureTech Success® campaign through the creation and distribution of marketing and communications content, including PR, editorial, digital & print ads, and video.Collaborate on a 4-person team to develop, plan, and implement 10-day "Because I'm a Tech..." promotion earning approximately 175 million impressions, 4,000 media mentions, and $2 million ad equivalency.As webmaster, manage website and SEO strategy to improve indexing and brand reputation.Manage the Foundation’s editorial calendar; source, schedule, and publish/ distribute content for 2 target audiences across dedicated social media, blog, and newsletter outlets.Coordinate with Account Management to maximize sponsor & partner marketing contributions. Utilize Hubspot CRM & Marketing platform to build and manage Foundation’s contact records. Establish systems and SOPs for staff interaction with platforms including Hubspot, Meltwater, Asana, Wistia, Vimeo and the Foundation’s Social Media channels.

Managed relationships with local and federal stakeholders to stabilize individual Bailey’s Crossroads Community Shelter clients’ immediate housing, medical, and food-related needs.Worked one-on-one with clients to ensure compliance and participation beyond the program’s baseline requirements, with the goal of securing permanent employment and housing.Maintained confidential case files, utilizing ServicePoint to manage client data in Fairfax County’s Homeless Management Information System (HMIS) database.