Mbenoye Diagne Email & Phone Number

Washington, DC, US

Washington DC-Baltimore Area

Mclean, Virginia, United States

Commercial Strategy & Analytics

Mclean, Virginia, United States

• Selected as one of sixteen people throughout the company to comprise the inaugural Council; work closely alongside fellow councilmembers, Forrester’s executive leadership, and the Employee Experience team to identify.
• Contribute to multiple workstreams within the Council, including:o Research & Literature Review: spearheaded the background research on industry best practices and case studies at the outset of the Council’s formation.

Mclean, VA

• Manage a programmatic portfolio of over a dozen client-facing projects each quarter; delivering over $1M in project revenue each fiscal year
• Create high-quality research-based consulting deliverables, including business cases and roadmaps that guide the future of business and technology by developing innovative, disruptive strategies that unlock value and.
• Interview IT and decision-makers to break down technology opportunities, crystalize strategic vision, and quantify the business impact associated with new products and/or service solutions
• Build client relationships as a long-term trusted advisor, working with tech-enabled organizations to develop marketing campaigns, address partner ecosystems, and investigate whitespace market expansion and.
• Apply data analytics and insights on evolving trends to deliver value to clients by bringing new thinking on business and technology and determining clear, actionable paths to competitive agility

Mclean, VA

• Developed relationships between the Premier Government sales team and public sector leadership across many cabinet-level departments and business lines, resulting in over $750K in FY19 bookings
• Conducted in-depth primary research on accounts to identify key pain points and business challenges, beyond their objectives and initiatives
• Partnered with Forrester ecosystem members to align areas of need and engineer solutioning options for presentation to prospects

Mclean, VA

• Supported selling and operations of apparel department at highest-grossing store in region and led department team to understand and apply merchant skills to impact business and the customer experience
• Helped recruit, hire, and retain top talent; facilitated training and development through all levels of the store team, delivering timely and consistent coaching and counseling to staff
• Gained proficiencies in total store operations, product life cycle, people management, and customer experience management

Reston, VA

• Oversaw and directed staff of 20 employees over 4 store locations, delegating tasks for each day
• Managed store’s day-to-day operations, incl. maintaining inventory, ordering new merchandise
• Created and implemented new sales strategies as well as creative store layouts/displays to attract customers and maximize sales

Durham, NC

• Assisted in the day-to-day operations of the Duke University Athletics Social Media & Marketing teams
• Acted as on-field/-court liaison for department and took notes on gameplay during football and basketball games
• Responsible for social media accounts (Twitter, Snapchat, Instagram) during sporting events
• Personally connected with fans, taking photos and running promotional contests during various sporting events
• Contributed original, implementable ideas for preparing for the future of the department, specifically the Men’s Basketball program

Durham, NC

• Delegated tasks to and oversaw activities of the publication’s Fashion/Style team members
• Had final say on what editorials were included in the Fashion section of each issue and how they were organized
• Planned and led photo shoots on-location and made sure that operations ran smoothly and according to the run sheet

Durham, NC

• Helped to create and maintain online research guides for student use in University courses
• Assisted library patrons in finding and checking out materials

Bachelor’S Degree, Psychology

Activities and Societies: Black Student Alliance, DukeAfrica, Deja Blue A Cappella, FORM Magazine, The Standard Magazine Bachelor of Arts.

High School

Activities and Societies: National Honor Society, National Latin Honor Society, Young African-American Achievers, Cheerleading, Varsity.