Dr. Markus Bergmeier Email & Phone Number

Munich, By, De

Wien, Österreich

Zürich, Schweiz

- Development of BSH’s Swiss Direct Sales business, offline and online with full P&L responsibility- Successful launch of the Bosch home appliances online shop (bosch-home.ch)- Opening of the Bosch home appliances premium store at Paradeplatz, Zurich- Successful launch and conceptualization of the Bosch Cookit business in Switzerland- Extension of the Bosch and Siemens direct replacement and telesales business- D2C Marketing responsibility with wide-coverage out of home campaigns (e.g., tram branding Zurich, megaposter Paradeplatz), efficient performance marketing (SEA, SEO), direct mailings, influencer campaigns, and powerful trade fair presences

Munich

- Project lead reorganization of Sales Region Europe into more consumer-centric, efficient Sales Areas/Clusters putting a strong emphasis on Customer / Consumer Experience Journey Management- Project lead "Digital Workplace" finding solutions on how to best bring together processes, technical solutions, and human capabilities to cultivate customer relationships and optimize day-to-day sales- Project lead development/implementation of a new price and condition management approach for the brands Bosch, Siemens, Neff, and Gaggenau to cope with current market challenges- Guidance of a “cross-functional pricing team” steering pricing-related activities in Region Europe to improve alignment between sales, product marketing, and brand marketing - Project lead “contribution margin improvement” aiming at a consistent KPI steering approach and an increase of average revenue net in cooperation with McKinsey- Development of tools to improve customer investment strategies and to steer profitability on product-customer level- Steering of direct-to-consumer sales activities in Europe- Setup of a comprehensive price monitoring tool to improve market transparency and increase pricing efficiency, particularly for direct-to-consumer business

- Author of multiple top-level publications in the field of sales management/pricing- Head of public relations and cooperation with business partners- Tutor of B2B Marketing and Sales Management, Modeling Multichannel Systems, and International Marketing

Munich

- Development/implementation of trade marketing activities for kitchen specialists/furniture stores- Setup of multiple online marketing campaigns for Bosch Germany and development of CRM apps for sales reps and end consumers- Responsibility for cooperation marketing activities

Munich, Dublin, Fürth, Bretten

i.a., Bosch Key-Account-Management Freestanding Appliances, Bosch Sales Marketing Built-in Appliances, Bosch Ireland Sales Department

Doctor Of Philosophy (Ph.D.), Phd Program - Multichannel Management, Summa Cum Laude

Master'S Degree, Management - Marketing & Sales, 1,1

Bachelor'S Degree, Business Administration - Trade Management, A (Top 10%)