Michael Bertacchi Email and Phone Number

• Responsible for the operational direction and administration of activities within the assigned departments and/or outlets within the Creative division. • Assist the divisional executive with the development and execution of the division’s strategic plans.• Hire, train, develop, measure performance, and discipline of assigned leadership staff.• Oversee the execution of the division’s operational plans in the assigned areas.• Monitor and control labor costs by ensuring adequate coverage based on business demands.• Ensure work performance standards, and employee development programs maximize the individual growth and development of staff.• Ensure department efficiency and rectify any issues that deter work from being completed at a high level and on deadline.• Consistently meet with property decision-makers and develop open and effective communication to ensure clients (properties) are being valued and receiving above-expectation service.• Act as a liaison between in-house agency and property and corporate executives regarding questions and concerns involving creative design and account management.• Lead the unified process of marketing/concept/design/account service and post-production execution.• Manage outside resources including vendors, freelancers and technology providers.• Drive constant improvement in best practices, creative, teamwork and capabilities.• Ensure staff is producing creative product consistent with brand standards, targeted demographic and department expectations.• Assure timely and informative communication between team and property clients.• Participate in the process of concepting creative in all mediums when required.• Develop leadership proficiency in web-based job-management software (Workamajig).• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards.

• Owns leadership role on all new creative endeavors ranging from logo creation, campaign art concepts and photo or video shoots to either support the creation of new assets or adjust any which are previously-existing and in need of a refresh.• Work alongside clientele stakeholders to create or improve branding and/or marketing campaigns.• Assigns tasks to be completed by members of team, utilizing individual employee strengths.• Created and maintains agency server structure and all assets and media within it.• Paginates marketing materials used throughout the country, including ad layout, correction & pre-flight.• Helps maintain catalog of previously completed jobs, their respective artwork and style guides.• Designs ads for print and web publication Adobe InDesign, Photoshop, Illustrator and Acrobat on the Mac OS from information provided by account reps. • Learning new software and techniques specific to the job as needed.

• Develop, create and launch company-wide asset management strategy and platform.• Manage influx of newly created show/event footage, photography, advertisement assets and everything in-between.• Develop and manage asset management team to help ensure smooth and timely deliveries of all creative assets, ranging from website needs to print, brochure, 3D, POP, social and video assets.• Facilitate asset review process between creatives and clients through routing software.• Work closely with Art Directors to ensure accurate usage rights for all still assets.• Help perform full-image retouching including clean up, silhouetting, compositing and color correction.• Ingest, rename and organize all digital assets to ensure DAM is current and up to date.

• Manages members of the marketing & creative services art team.• Takes point on all new legacy-based creative endeavors, ranging from logo and key art concepts to adjustments to any agency-supplied assets.• Addresses and ingests incoming new artwork, as well as adjusts and improves current artwork to reflect changes in AAA brand guidelines.• Work alongside brand managers to create or improve campaign artwork within the expectations of said brand.• Assigns tasks to be completed by members of team, utilizing individual employee strengths.• Addresses department weaknesses and creates solutions to help improve in those areas.• Regularly hosts team meetings, conference calls or email updates to obtain or provide new information regarding all aspects of the department or company as a whole.• Coordinates with other creative team leads, account team members and brand team representatives to ensure all marketing materials are up to date and as uniform as possible. • Paginates marketing materials used by various promoters throughout the country and abroad, including ad layout, correction & preflight from design to print or web.• Helps maintain catalog of previously completed jobs, their respective artwork and style guides.• Works in concert with nation-wide marketing team through various databases - AMOS (Advertising Marketing Ordering System) and Workgroups DaVinci.• Designs ads for print and web publication Adobe InDesign, Photoshop, Illustrator and Acrobat on the Mac OS from information provided by coordinators and promoters. • Learning new software and techniques specific to the job as needed - Tumult Hype 3 Professional, Blender, Project Felix, to name a few.• Supreme overlord and ruler of the great Snack Island. Maintains cleanliness and stock.

• Manages members of the marketing & creative services art team.• Takes point on all new legacy-based creative endeavors, ranging from logo and key art concepts to adjustments to any agency-supplied assets.• Addresses and ingests incoming new artwork, as well as adjusts and improves current artwork to reflect changes in AAA brand guidelines.• Work alongside brand managers to create or improve campaign artwork within the expectations of said brand.• Assigns tasks to be completed by members of team, utilizing individual employee strengths.• Addresses department weaknesses and creates solutions to help improve in those areas.• Regularly hosts team meetings, conference calls or email updates to obtain or provide new information regarding all aspects of the department or company as a whole.• Coordinates with other creative team leads, account team members and brand team representatives to ensure all marketing materials are up to date and as uniform as possible. • Paginates marketing materials used by various promoters throughout the country and abroad, including ad layout, correction & preflight from design to print or web.• Helps maintain catalog of previously completed jobs, their respective artwork and style guides.• Works in concert with nation-wide marketing team through various databases - AMOS (Advertising Marketing Ordering System) and Workgroups DaVinci.• Designs ads for print and web publication Adobe InDesign, Photoshop, Illustrator and Acrobat on the Mac OS from information provided by coordinators and promoters. • Learning new software and techniques specific to the job as needed - Tumult Hype 3 Professional, Blender, Project Felix, to name a few.• Supreme overlord and ruler of the great Snack Island. Maintains cleanliness and stock.

• Manages members of the marketing services team.• Addresses and ingests incoming new artwork, as well as adjusts and improves current artwork to reflect changes in AAA brand guidelines.• Work alongside brand managers to create or improve campaign artwork within the expectations of said brand.• Assigns tasks to be completed by members of team, utilizing individual employee strengths.• Addresses department weaknesses and creates solutions to help improve in those areas.• Regularly hosts department meetings and team conference calls to obtain or provide new information regarding all aspects of the department or company as a whole.• Coordinates with other creative departments and brand team members to ensure all deliverable items are as uniform as possible. • Paginates marketing materials used by various promoters throughout the country and abroad, including ad layout, correction & preflight from design to print or web.• Helps maintain catalog of previously completed jobs, their respective artwork and style guides.• Works in concert with nation-wide marketing team through various databases - AMOS (Advertising Marketing Ordering System) and FLOW (Folder-Less Office Workflow).• Designs ads for print and web publication Adobe InDesign, Photoshop, Illustrator and Acrobat on the Mac OS from information provided by coordinators and promoters. • Learning new software and techniques specific to the job as needed.• Supreme overlord and ruler of the great Snack Island. Maintains cleanliness and stock.

• Processes, corrects and maintains AAA brand-approved artwork for various company properties.• Paginates marketing materials used by various promoters throughout the country and abroad, including ad layout, correction & preflight from design to print or web.• Helps maintain catalog of previously completed jobs, their respective artwork and style guides.• Regularly attends department meetings and team conference calls to obtain and/or provide new information regarding all aspects of the department or company as a whole.• Works in concert with nation-wide marketing team through various databases - AMOS (Advertising Marketing Ordering System) and FLOW (Folder-Less Office Workflow).• Designs ads for print and web publication Adobe InDesign, Photoshop, Illustrator and Acrobat on the Mac OS from information provided by coordinators and promoters. • Learning new software and techniques specific to the job as needed.

• Lead production artist, web designer and photographer.• Designs and prints all promotional and print-ready material for various purposes.• IT support in charge of maintaining server processes, wireless LAN networks and debunking any other computer and/or software-related problems.• Troubleshoots, diagnoses and corrects any errors created by user error, viruses or acts of God.• Created, maintains and updates all foundation websites.

• Responsible for updating, maintaining and distributing payroll records, including databases for personnel identification.• Handles any inquiries about hours logged, pay discrepancies and various other conflicts via over the phone, by e-mail or in person.• Designs and prints all promotional and print-ready material for various purposes.• Created and maintains company website.

• Lead production artist and photo retoucher, backup photographer.• Digitally improves, cleans up and improves quality of photos for various purposes, ad campaigns and other projects.• Paginates layout of commercial materials for use by numerous clients for various purposes.• Assistant and second camera on various photo shoots with lead photographer.• Created and maintains company website.

• Lead production artist and backup photographer.• Maintained weekly comparisons of material bills for numerous orders spread across various suppliers.• Facilitated weekly revision of war room spreadsheets, data charts and graphs, for analysis by project directors.• Cataloged, maintained and revised library of comparison sheets used to chronicle differences in product engineering, design and manufacturing.• On call for various other projects that require assistance.• Member of exclusive Parts Readiness department.

• Resolved all company-related IT problems, including troubleshooting all server, IP and networking issues. • Web master responsible for company’s Web site, as well as mobile e-mail address database. • Helped maintain company records, including personnel files, client registrars and company accounting. • Designed and facilitated the printing of all company promotional materials. • Rebranded company logo and visual identity. • Recorded, edited and produced promotional videos featuring company president & CEO.