Melissa Beseda Email & Phone Number

Highlights of accomplishments in this role include:• Overhaul all digital and social media marketing and communications strategies to ensure consistent brand and evangelize impact resulting in a 125.9% increase in social media engagement and a 32.1% increase in web traffic YoY.• Manage all digital marketing platforms and efforts to ensure communications are aligned with strategic initiatives. • Develop digital marketing content from idea to implementation. • Write and design digital marketing assets across WordPress, MailChimp, Instagram, LinkedIn, Twitter, and Reddit. • Develop and implement SEO strategies to improve organic rankings and search traffic throughout all website assets resulting in 20% increase in average engaged time on the site.• Create and implement omnichannel marketing strategies and performance reporting. • Collaborate with SMEs and the podcast team at The Daily Former on organic and paid social media marketing campaigns. • Design and execute Google Ad Words campaigns driving engagement with Life After Hate and the Daily Former Podcast, resulting in a 6.5% CTR.

Highlights of accomplishments in this role include:• Creating consumer-centric educational content to maximize consumer knowledge and augment company revenues by 30-50%, all within regulatory requirements. The content takes a deeper dive into strain guide, cannabinoids, and terpenes, increasing average time on the product page from 13 seconds to 1:02 – a 480% increase.• Doubled the website engagement time with the strategic implementation of the blog section and advanced product information.• Leverage social media and digital platforms (website & blog) to create an online audience – 1200 Instagram followers. The revamped content strategy has boosted engagement by 212% and reach by 47%.

Highlights of accomplishments in this role include:• Overhauled and launched integrated digital marketing strategies including reporting and analysis to increase brand awareness and drive future marketing decisions, contributing to a 245% increase in client consultations YoY.• Executed paid and organic digital marketing campaigns across platforms including social media platforms (Meta, LinkedIn) and Google Ad Words, including budgeting and collaborating with the executive team and subject matter experts. • Developed and implemented SEO and SEM strategies for improved organic search rankings in line with strategic business development goals resulting in a 150% increase in web traffic. • Designed on brand campaign assets and execute paid lead gen social media campaigns on Meta with a 4.5% CTR and 60 leads in an inaugural, month-long campaign. • Utilized leads cultivated in Meta to create, design, and execute e-mail marketing campaigns in MailChimp resulting in a 46% open rate.• Analyzed client survey data for business intelligence insights to develop performance reports for Quarterly Business reviews for Fortune 100 clients.

Fort Collins, Co, Us

Highlights of my accomplishments include:• Strategized the customer outreach campaign to maximize lead generation by securing student contact details for audience segmentation and content creation. • Successfully categorized diverse audience groups, including fellowship and undergraduate students. • Designed an in-house training in partnership with the Program Director to enable students to enhance online engagement.

Seattle, Washington, Us

Provided research and relevant trend data for POV thought leadership content in collaboration with our POV editorial strategy and calendar. Worked with the Global SVP of Commerce to provide strategic insights for clients. Developed and managed the content on POSSIBLE's social channels. Developed content for an email newsletter that is shared with clients. Edited articles, case studies and award submissions. Managed our access and relationship with third-party research subscriptions as a global resource to the agency for insights, market trends, stories and other relevant data points that can be leveraged in articles and presentations. Proactively curated content from our target media publications on a daily basis and post in our internal social network, CoLab, for POV Insights. Managed the briefings with industry analysts at Gartner and Forrester as needed for specialized research consistent with our strategic focus areas.Highlights of my accomplishments include:• Revamped the company’s social media strategy for various platforms – LinkedIn, Facebook, and Twitter; with a projected growth rate of 70% on Instagram. • Achieved 4.91% CTR by designing paid social campaigns on Twitter and LinkedIn. • Gained 63.3% open and 13.3% click rates for the monthly email newsletter, filled with informative thought-leadership content.

Seattle, Wa, Us

Highlights of my accomplishments include:• Grew social media following by 44% through an engagement-driven strategy and day-to-day content generation for various digital platforms.• Maximized Instagram following from 100 to 1500 followers in 18 months, with a growth of 439% in 2014 and a projected growth of 87% in 2015. • Increased social media audience by 15% YoY with a 16% increase in audience attendees for the museum.

Seattle, Us

Supported the External Relations Team’s research and revisal of the institutional social media policy, strategy, and institutional voice. Assisted with the management, development, and production of social and print marketing. Managed the install of art shows through communication with community collaborators. Contributed to the coordination of public programs, including recording and archiving events.Highlights of my accomplishments include:• Boosted online engagement by 50% with a 10% increase in the follower count through a targeted social media strategy.

Seattle, Us

This front-end evaluation is part of an initiative for the Henry Art Gallery to develop an understanding of the demographic range of visitors, their inspirations for visiting the museum, and what visitor expectations are. This resulted in a report which has been uploaded to informalscience.org

Wellington, Nz

Researched and implemented a simple engagement for visitors using Wi-Fi to inspire them to view the current exhibitions. During this project, I coordinated and collaborated with other departments to produce a professional quality guide which will be on the splash page. Developed an evaluation to understand how visitors used digital technologies in the exhibit.

Review articles for inclusion in the journal. Curate a collection of short pieces for the upcoming issue.

Us

Interviewed and assessed the needs of families taking care of non-biological and non-dependent children as an AmeriCorps Volunteer through the Jesuit Volunteer Corps. Referred families to social service organization in the community, including assistance with Third Party Custody. Researched and wrote a bi-Monthly newsletter which notifies families of events in the community and advises them on topics intended to improve their quality of life.

Washington, Dc, Us

Researched and catalogued artifacts from the 2004 Folklife Festival, which included writing a history of the collection. Digitized over 250 objects from the Herbert Ward collection. Interviewed visitors to the Smithsonian Folklife Festival about the languages they speak as part of Recovering Voices and disseminated information about the initiative.

Compiled information regarding the current collection. Researched artifacts for future exhibitions. Researched and created an Anthropological Poster for the University of Notre Dame’s Anthropology Research Expo.

Dublin, Dublin, Ie

Over the course of this internship, I analyzed data of folklore collectors through Excel to facilitate scholarly research. I archived and classified unsorted collections materials. I also corrected a FileMakerPro database of 12,000 folk songs to include the location they were collected.

Bachelor Of Arts (B.A.), Anthropology

Master Of Arts (M.A.), Museology/Museum Studies