Michael Best

Michael Best Email and Phone Number

Senior Director of Product Management @ Bloomerang
Michael Best's Location
San Francisco, California, United States, United States
About Michael Best

I am a product management leader with 10 years of experience in managing a complete product portfolio, leading cross-functional teams, and launching new products. My strengths are aligning teams around a product strategy, business analysis, go-to-market strategy, and building repeatable operations processes. My success is driven by a passion for collaborating with prospects, clients, partners, and sales/customer success teams to gain a deep understanding of pain points and opportunity areas to develop product plans that delight customers by delivering next-gen solutions.At Salesforce I created and managed the Marketing and Data portfolio for Nonprofit Cloud. Highlights of our teams' success: -Marketing and Data portfolio had a 35% CAGR.-Directly contributed $xM in revenue from newly developed products.-Drove adoption of Sales Cloud, Marketing Cloud and Tableau, contributing to Nonprofit Cloud's 30% YoY growth. -Nonprofit Tableau Dashboards were downloaded thousands of times; more than double the next Industry Cloud version. -Marketing Cloud for Nonprofits customer count grew 63% from year 1 to year 2.-Data Integrity customers have standardized over 80M addresses without manual work.

Michael Best's Current Company Details
Bloomerang

Bloomerang

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Senior Director of Product Management
Michael Best Work Experience Details
  • Bloomerang
    Senior Director Of Product Management
    Bloomerang Aug 2023 - Present
    Indianapolis, Indiana, Us
  • Salesforce
    Director Of Product Management
    Salesforce Aug 2021 - Mar 2023
    San Francisco, California, Us
    • Created and oversaw Nonprofit Cloud’s Marketing and Data portfolio, with a 35% CAGR, which prioritized user-centric design and streamlining setup for admins, marketers, and data analysts. • Acquired hundreds of new paying clients and directly generated $xM in new revenue by developing a product strategy, opportunity assessments, and 4 new, innovative products based on extensive customer interviews, industry and competitive research and multiple pilot programs. • Conducted hundreds of customer interviews to uncover insights which helped Nonprofit Cloud meet important business goals related to revenue, customer retention and customer satisfaction. • Gained alignment on a complex product strategy by effectively communicating and partnering with numerous internal engineering teams and senior architectural leaders, including Salesforce’s CDP team. • EVP approved a multi-million-dollar investment proposal for a revamped Nonprofit Cloud product suite based on cross-industry approach to new product innovations, wireframes and data models related to prospect data, marketing campaigns, and analytics. • Contributed to 30% YoY growth for Nonprofit Cloud by ensuring my portfolio products drove adoption of core Salesforce products (Sales Cloud, Marketing Cloud and Tableau).• Hired, managed, and developed 3 Product Managers, mentoring, and upskilling them and successfully advocated for one’s promotion to Sr. Product Manager.• Completed two leadership programs at Salesforce; 12-month long Accelerate Program for aspiring leaders and intensive 3-day Elevate course for leaders of leaders.
  • Salesforce
    Senior Product Manager
    Salesforce Aug 2019 - Aug 2021
    San Francisco, California, Us
    • Launched the first data visualization template (Tableau Starter Dashboard) at Salesforce for any Industry Cloud while building a repeatable process used by colleagues and other Clouds. • Nonprofit Cloud’s Starter Dashboard has been downloaded 2x as much as the next most downloaded industry starter dashboard and was adopted by 30% of active nonprofit clients within 18 months of launch.. • Improved key business metrics related to Marketing Cloud adoption by launching a new product which streamlined the get started experience - customers grew by 63% in year 2 and Marketing Cloud attrition dropped by 10%. • Mentored a new Product Manager in bringing the product to market on schedule with the partnership of many cross-functional colleagues.• Led numerous pilot programs with clients to better understand their use cases in relation to marketing and data and gather pre-launch feedback.
  • Salesforce
    Product Manager
    Salesforce Jan 2019 - Aug 2019
    San Francisco, California, Us
    • Developed a vision and opportunity assessment for a Nonprofit CDP product suite based on dozens of customer interviews and competitive research. • Secured investment in the form of a fully staffed Scrum team and delivered a self-service data management MVP, and subsequently grew revenue by 115% from year 1 to year 2. • Reduced manual work for end users by upwards of 95% through close collaboration with design colleagues and a focus on customer problems. • Researched relevant partners, negotiated an agreement, and stewarded a contract through legal & procurement to support the launch.• Developed numerous financial models related to product pricing, partner costs and TAM to support business cases and go-to-market activities.• Built strong partnerships with design and engineering colleagues, including serving as an acting Engineering Manager for six months.
  • Roundcorner (Acquired By Salesforce)
    Product Manager
    Roundcorner (Acquired By Salesforce) Jul 2014 - Jan 2019
    Villanova, Pa, Us
    During my time at roundCorner I was the Product Manager for specific products such as our Events, Volunteers and Batch Gift Entry tools, as well as the lead Product Manager for our complete product offering, NGO Connect. Additionally, I led a team working on innovative new approaches to our product. roundCorner was fortunate to be a leading innovator in the nonprofit technology space during my time and we helped to advance the missions of some of the largest nonprofits in the United States. Key product accomplishments during my time as Product Manager include:-Improving our payment processing speed by 350%-Increasing our sustaining gift processing speed by up to 120%-Increasing our data import/processing tool by 67%-Releasing a volunteer recruiting and sign up tool that enabled organizations like the IRC to sign up thousands of volunteers online at the height of the European refugee crisis. This was previously done on paper.-Releasing a brand new Batch Gift Entry tool for enterprise nonprofits to rapidly enter donation information. -Overhauling our documentation structure to make them easier to read and more detailed. -Lead product manager for our Events tool, which allowed one client to improve pre-registration for their largest annual event from 35% of attendees, to 95% of attendees in one year.-Reduced page load time and improved the security of donation pages for some of the largest nonprofits in the U.S.
  • Peoplelinx
    Product Manager
    Peoplelinx Nov 2012 - Jul 2014
    Alpharetta, Ga, Us
    After transitioning to Product Manager ahead of our Series-A funding, I was responsible for data analysis, user engagement, competitive analysis, our product roadmap, and product development.I also focused on using competitive analysis, user behavior metrics and conversations with stakeholders at all levels of our team to drive product opportunities and enhancements. Some accomplishments and product management skills I've developed include;-Doubled key user engagement metrics by testing and implementing PeopleLinx's first communication strategy. -Grew our user base 10% week over week by working with clients and internal stakeholders to streamline new user onboarding.-Managed a team of six designers and developers in the earliest stages of PeopleLinx's software product.-Implemented a formal agile development methodology with our growing development team. -Managed our product development process and product roadmap during our fundraising process and presented the results of both to our investors and their technical due diligence team.
  • Peoplelinx
    Marketing And Operations Manager
    Peoplelinx Nov 2011 - Nov 2012
    Alpharetta, Ga, Us
    I was the first employee at PeopleLinx when the co-founders were pivoting from a consulting company to a software company. In this role, I built processes and structures to help bridge the gap from seed funding to our Series-A round in early 2013.Key accomplishments during my first year at PeopleLinx include;-Recruited, hired, and trained 8 new employees with all full-time hires remaining at the company. -Created our first marketing plans and strategies on a bootstrapped budget.-Grew our internship program through improved partnerships with area universities and increased marketing efforts.
  • Holy Ghost Prep
    Baseball Coach
    Holy Ghost Prep Jan 2011 - Jul 2014
    Us
    I became the youngest full-time member of the coaching staff at Holy Ghost Prep in 2011. In 2013, we had the best season in school history reaching the final 8 in the state tournament. It was an incredible experience and the product of strong coaching leadership from our entire staff and a great group of kids that learned to come together as a team.As of May 2014, our varsity team is ranked #2 in PA and our JV team finished the year at 12-4. Some accomplishments and coaching skills I have developed since joining the staff at Holy Ghost:-41-13 (.759) record in three seasons as a JV coach.-Running tryouts in multiple environments due to early season weather in PA-Planning and managing practices based on recent team performance and upcoming opponents. -First-aid and CPR certified by the American Heart Association.Throughout 2009 and 2010, I was a volunteer coach for numerous baseball and softball teams in southeastern PA. I also was a coach at Holy Ghost Prep's baseball camp for many years before joining the staff full-time in 2011.
  • Villanova University
    Graduate And Executive Programs Assistant
    Villanova University Sep 2007 - May 2011
    Villanova, Pa, Us
  • L-3 Communications / Spd Electrical Systems
    Marketing Intern
    L-3 Communications / Spd Electrical Systems May 2010 - Aug 2010
    New York, Ny, Us
  • Richard N. Best Associates, Inc
    Sales Intern
    Richard N. Best Associates, Inc Jan 2008 - Aug 2009
  • Free-Hotspot.Com
    Marketing Intern
    Free-Hotspot.Com May 2009 - Jul 2009

Michael Best Education Details

  • Villanova University
    Villanova University
    Economics
  • University Of Galway
    University Of Galway
    Commerce
  • Holy Ghost Prep
    Holy Ghost Prep

Frequently Asked Questions about Michael Best

What company does Michael Best work for?

Michael Best works for Bloomerang

What is Michael Best's role at the current company?

Michael Best's current role is Senior Director of Product Management.

What schools did Michael Best attend?

Michael Best attended Villanova University, University Of Galway, Holy Ghost Prep.

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