Michelle Bewersdorff Email and Phone Number
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Michelle Bewersdorff is a Marketing Automation & Operations | 2x Marketo Certified Expert at RevOpsforce. She possess expertise in social media, microsoft office, indesign, microsoft excel, sales and 14 more skills. Colleagues describe her as "I've enjoyed working with Michelle off and on for the past 8 years, and I always appreciate her attention to detail and breadth of experience. Most marketing operations problems we come up against, she has ideas based on something she's seen or built before. And with new problems she's always ready to research and brainstorm productively and execute with urgency. I also admire her ability to switch between very different tech stacks - she’s really done it all! I know that any crazy idea I pitch to her, she’ll find a way to make it work. And when I’m going down the wrong path she has a gentle, steady way of presenting better alternatives. I highly recommend Michelle as a solid marketing tech practitioner and system admin, as well as a great coworker." and "Michelle's attention to detail, commitment to quality work, and ability to troubleshoot and problem-solve are clear strengths—and hard to come by! She is passionate, positive and highly skilled. She always sets a great example for the team by having a positive attitude, working towards win-win solutions, and offering help whenever needed. Michelle is an A-team player, and so happy to have her on our team!"
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Senior Marketo AdministratorRevopsforce Apr 2023 - PresentAustin, Texas, Us• Manage and optimize the Marketo instance, including building and maintaining email campaigns, landing pages, forms, and integrations• Collaborate with cross-functional teams to ensure that marketing automation efforts are aligned with business goals and objectives• Analyze and report on marketing campaign performance, including email and web analytics• Develop and maintain documentation for processes, campaigns, and integrations• Train and support users on Marketo processes and best practices
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Marketing Operations ManagerApptentive Apr 2022 - Jan 2023Seattle, Washington, Us• Create marketing assets including landing pages, webinars, email campaigns, and forms• Test marketing assets for quality assurance, coordinating with project requesters to finalize and schedule• Set up and monitor lead scoring operational campaigns to capture prospect and customer activity• Design and test new Marketo campaign templates, including a bi-monthly recurring Office Hours event• Communicate ongoing project and task statuses in Asana• Present weekly/monthly reporting on lead funnel, marketing sources and lead scores• Manage GDPR/CASL privacy compliance, including automation programs and data deletion• Conduct quarterly database health checks and inactive record removal• Monitor data sync between Marketo and Salesforce CRM, troubleshooting and correcting any errors• Create and map new fields in the database to support marketing initiatives• Coordinate with multiple teams including Customer/Account Management, Product Management, and Marketing to execute campaigns.Recently in January 2023, my role was included in a company layoff due to our company being acquired by KKR/Alchemer. -
Marketing Consultant - Marketing Automation @ PolyCrawford Group Sep 2019 - May 2022Campbell, Ca, Us• Execute detailed Marketo email and webinar programs, nurture programs, and landing pages using tokenized templates• Build email audiences targeted to different regions, industries, and personas • Manage weekly lead imports into Marketo, ensuring accuracy of activity data, lead score and MQL lead status in Salesforce • Manage ongoing database cleansing with Fresh Address email validation tool, removing spam traps and invalid email addresses• Support production team in troubleshooting Salesforce sync errors and lead score questionsNotable Projects:LinkedIn and Facebook Form Integration: Worked with paid media team to integrate Facebook and LinkedIn lead gen forms into Marketo. This removed the need for manual list imports, reducing the Salesforce lead time from 1 week to 1 day. Zoom Webinar Template: Created a new webinar template for hosted Zoom webinars, including unique links for registrants. I tokenized the Marketo template to align with content playbooks, increasing production speed by over 20%.Landing Page Revamp: Updated operational flow steps to add leads into 1) a catch-all Salesforce campaign and 2) the appropriate paid media campaign based on utm campaign value, enabling Salesforce campaign reporting. -
Senior Marketing Technology SpecialistMindbody, Inc. Apr 2017 - Sep 2019San Luis Obispo, California, Us• Create new Eloqua fields and global forms, updating field mapping and form logic as needed • Document and update lead, contact, and opportunity field mapping from Eloqua to Salesforce records • Created country and state data normalization program, reducing Salesforce sync errors by 30% • Design CASL nurture campaign for Canadian leads to obtain double opt-in / explicit consent • Design and monitor lead scoring model with sales input, accurately predicting likeness to convert to opportunity based on profile and behavioral fitNotable Projects:Automated Activity Alerts: Created automated email alert program notifying lead owners when their leads submitted a form (or routing to Sales Ops if the rep was no longer at the company). This saved the Sales Ops team over 4 hours per day of manual distribution. CASL Privacy Compliance: Created new Opt-in & Confirmed Opt-in database fields, with an accompanying operational program to comply with Canadian Anti-Spam Law. This program updated records if they confirmed their opt-in status before 6 months, otherwise opting them out. -
Marketing Operations SpecialistKibo Commerce Nov 2015 - Mar 2017Austin, Texas, Us• Create and execute weekly email campaigns to different segments • Analyze and track captured leads and engagement for email marketing campaigns • Create web forms and unique tracking URLs for campaign landing pages • Manage lead database and smart lists to target different prospects and customers • Ensure data sync to Salesforce into appropriate campaigns • Upload new leads from external programs into Marketo and Salesforce • Communicate new content and Marketing campaigns to Sales and Account Management • Distribute demo requests, new leads, and email requests received from the websiteNotable Projects:First/Last Touch Attribution: Created first and last touch fields (First/ Last Traffic Medium, Traffic Source and more) with hidden form fields that captured utm querystrings. Wrote documentation and designed campaign templates, adding leads into Salesforce campaigns based on utm strings. Landing Page User Experience: Optimized user experience for website visitors, implementing instant access to requested content on the thank-you page instead of waiting 5+ minutes -
Office ManagerDesert Foothills Counseling Feb 2015 - Oct 2015Primary point of contact for new clientele, accepting calls and scheduling appointments Designed company website, brochures and flyers Update daily sign-in sheets, attendance records and ongoing client database Liaison between clients and outside agencies, conveying information regarding clients’ progress Support office team in creating and managing content for educational classes
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Administrative Assistant - SalesArizona Office Technologies Aug 2013 - Aug 2014Phoenix, Az, UsProcessed Sales leads, communicating information to traveling Account Executives Coordinated goal-oriented incentive and reward programs for Sales teams Assisted in creating extensive proposals for sales opportunities with major clients (such as Arizona Indian casinos and school districts) Compiled results from company events into data-driven, actionable spreadsheets for Sales teams Managed and updated information in CRM database (“Soaring” Enterprise Sales Software) Designed branded marketing materials, including email promotions and printed collateral Assisted Data Analyst IT team in project to optimize CRM database Coordinated business travel arrangements including flights, hotels, and transportation Completed and submitted monthly Expense Reports, detailing Sales department budget Supported Executive team in time-sensitive projects and initiatives -
Cal Poly Admissions Office AssistantCal Poly State University Oct 2008 - May 2013San Luis Obispo, Ca, UsCommunicated with prospective students, applicants and parents via e-mail and live chatPromoted to Lead Student Assistant, accepting increased responsibility and oversight of five employeesPrepared work schedules, task instructions and oriented new employees to office processesUpdated content on official Cal Poly Admissions website and social media platformsPrinted and mailed Admissions letters to prospective students and parentsUtilized large databases and Excel spreadsheets for data entry and verificationCoordinated weekly mailing of boxes to Admissions representatives traveling throughout the countryAssisted campus visitors during Admissions events, including campus tours and presentations -
Sales AssociateImperial Staffing Jun 2009 - Mar 2011Austin, Texas, UsPromoted and demonstrated various products to customers in retail environments, i.e. Costco and PetcoBuilt customer loyalty and encouraged customers to use new productsSet up a sales booth and engaged in floor sales, approaching and talking with customers in storeGained valuable on-floor sales and customer service experience -
StudentVirtual Enterprise 2008 - 2008
Michelle Bewersdorff Skills
Michelle Bewersdorff Education Details
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California Polytechnic State University-San Luis ObispoGraphic Communication Management Concentration
Frequently Asked Questions about Michelle Bewersdorff
What company does Michelle Bewersdorff work for?
Michelle Bewersdorff works for Revopsforce
What is Michelle Bewersdorff's role at the current company?
Michelle Bewersdorff's current role is Marketing Automation & Operations | 2x Marketo Certified Expert.
What is Michelle Bewersdorff's email address?
Michelle Bewersdorff's email address is mi****@****ail.com
What is Michelle Bewersdorff's direct phone number?
Michelle Bewersdorff's direct phone number is +180586*****
What schools did Michelle Bewersdorff attend?
Michelle Bewersdorff attended California Polytechnic State University-San Luis Obispo.
What skills is Michelle Bewersdorff known for?
Michelle Bewersdorff has skills like Social Media, Microsoft Office, Indesign, Microsoft Excel, Sales, Management, Facebook, Graphic Design, Adobe Creative Suite, Marketing Strategy, Illustrator, Photoshop.
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