Michelle Bewersdorff Email & Phone Number

Austin, Texas, US

• Manage and optimize the Marketo instance, including building and maintaining email campaigns, landing pages, forms, and integrations
• Collaborate with cross-functional teams to ensure that marketing automation efforts are aligned with business goals and objectives
• Analyze and report on marketing campaign performance, including email and web analytics
• Develop and maintain documentation for processes, campaigns, and integrations
• Train and support users on Marketo processes and best practices

Seattle, Washington, US

• Create marketing assets including landing pages, webinars, email campaigns, and forms
• Test marketing assets for quality assurance, coordinating with project requesters to finalize and schedule
• Set up and monitor lead scoring operational campaigns to capture prospect and customer activity
• Design and test new Marketo campaign templates, including a bi-monthly recurring Office Hours event
• Communicate ongoing project and task statuses in Asana
• Present weekly/monthly reporting on lead funnel, marketing sources and lead scores

Campbell, CA, US

• Execute detailed Marketo email and webinar programs, nurture programs, and landing pages using tokenized templates
• Build email audiences targeted to different regions, industries, and personas
• Manage weekly lead imports into Marketo, ensuring accuracy of activity data, lead score and MQL lead status in Salesforce
• Manage ongoing database cleansing with Fresh Address email validation tool, removing spam traps and invalid email addresses
• Support production team in troubleshooting Salesforce sync errors and lead score questionsNotable Projects:LinkedIn and Facebook Form Integration: Worked with paid media team to integrate Facebook and LinkedIn lead gen.

San Luis Obispo, California, US

• Create new Eloqua fields and global forms, updating field mapping and form logic as needed
• Document and update lead, contact, and opportunity field mapping from Eloqua to Salesforce records
• Created country and state data normalization program, reducing Salesforce sync errors by 30%
• Design CASL nurture campaign for Canadian leads to obtain double opt-in / explicit consent
• Design and monitor lead scoring model with sales input, accurately predicting likeness to convert to opportunity based on profile and behavioral fitNotable Projects:Automated Activity Alerts: Created automated email.

Austin, Texas, US

• Create and execute weekly email campaigns to different segments
• Analyze and track captured leads and engagement for email marketing campaigns
• Create web forms and unique tracking URLs for campaign landing pages
• Manage lead database and smart lists to target different prospects and customers
• Ensure data sync to Salesforce into appropriate campaigns
• Upload new leads from external programs into Marketo and Salesforce

Primary point of contact for new clientele, accepting calls and scheduling appointments Designed company website, brochures and flyers Update daily sign-in sheets, attendance records and ongoing client database Liaison between clients and outside agencies, conveying information regarding clients’ progress Support office team in creating and managing.

Phoenix, AZ, US

Processed Sales leads, communicating information to traveling Account Executives Coordinated goal-oriented incentive and reward programs for Sales teams Assisted in creating extensive proposals for sales opportunities with major clients (such as Arizona Indian casinos and school districts) Compiled results from company events into data-driven, actionable.

San Luis Obispo, CA, US

Communicated with prospective students, applicants and parents via e-mail and live chatPromoted to Lead Student Assistant, accepting increased responsibility and oversight of five employeesPrepared work schedules, task instructions and oriented new employees to office processesUpdated content on official Cal Poly Admissions website and social media.

Austin, Texas, US

Promoted and demonstrated various products to customers in retail environments, i.e. Costco and PetcoBuilt customer loyalty and encouraged customers to use new productsSet up a sales booth and engaged in floor sales, approaching and talking with customers in storeGained valuable on-floor sales and customer service experience