Chief Brand Officer
CurrentInspiring Human Performance training & wellness through specialized facility and product design. Brand Strategy, Design, Marketing, Athletes, Innovation & Education. #RefuseSecondBest.
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@thenorthface.com
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4 phones found area 510 and 336
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Mike Ferris is listed as Brand Management, Marketing Communications and Strategic Planning | Forbes Top 50 Entrepreneurial CMO List | The North Face alum at PLAE, based in Denver, Colorado, United States. AeroLeads shows a work email signal at thenorthface.com, phone signal with area code 510, 336, and a matched LinkedIn profile for Mike Ferris.
Mike Ferris previously worked as Chief Brand Officer at Plae and Vice President, Global Brand Management at The North Face, A Vf Company. Mike Ferris holds Mba, Strategy & Marketing from Duke University - The Fuqua School Of Business.
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Transformative Brand Leader | Driving Growth through Storytelling.As a 20-year veteran of brand marketing and strategy, I've built a reputation for delivering results-driven solutions that propel businesses forward. With a unique blend of creative vision, digital fluency, and analytical expertise, I help organizations unlock their full potential.Specialties include: brand and consumer marketing, market & consumer research, long-term strategic planning, media strategy, competitive analysis, innovation & portfolio development, sports marketing & partnerships.
Listed skills include Brand Management, Competitive Analysis, Strategy, Mergers And Acquisitions, and 14 others.
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Canton, Georgia, US
Inspiring Human Performance training & wellness through specialized facility and product design. Brand Strategy, Design, Marketing, Athletes, Innovation & Education. #RefuseSecondBest.
Denver, Colorado, US
Led global brand marketing and strategy as the brand experienced 45% global growth to become a $3.5 billion global outdoor lifestyle brand for Fiscal Year ending 2023. Directed seasonal brand campaign activations, brand go-to-market (GTM) strategy, communications & PR, sports & athlete marketing and strategic brand partnerships. Key Initiatives included.
Denver, Colorado, US
Led brand marketing, sports marketing, partnerships, events and communication efforts globally, fueling brand equity & +22% category revenue growth (for FY2018-2019) in the process. Key initiatives included: 1) Walls are Meant for Climbing | Annual Global Climbing Day Activation2) Fall 2018 Freesolo Film Brand Support Launch3) Spring 2018 Move Mountains.
Denver, Colorado, US
Working to fuel the next wave of growth at this outdoor market leader. Guided the development of The North Face new global brand vision, supporting brand management architecture,innovation & partnership platform and the expression of the new strategy across the long-range & annual plan.
Denver, CO, US
Manage research, strategy, planning and cross-coalition initiatives across the VF coalition brand portfolio (that included the lifestyle brands Vans, The North Face, Timberland and Smartwool). Responsible for the development of the holistic portfolio strategy and innovation mandate, helping to double America’s revenue from $2 billion to $5 billion over.
Denver, Colorado, US
Led market & consumer insights, brand positioning and architecture development and consumer messaging and activation efforts across the North Face marketing organization.
Costa Mesa, California, US
Managed 1) Strategic & Sales Planning, 2) M&A Research,, Due Diligence and Valuation and 3) Market and Competitive Research and 4) integration efforts.
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Mike Ferris works for PLAE.
Mike Ferris is listed as Brand Management, Marketing Communications and Strategic Planning | Forbes Top 50 Entrepreneurial CMO List | The North Face alum at PLAE.
AeroLeads has found 1 work email signal at @thenorthface.com for Mike Ferris at PLAE.
AeroLeads has found 4 phone signal(s) with area code 510, 336 for Mike Ferris at PLAE.
Mike Ferris is based in Denver, Colorado, United States while working with PLAE.
Mike Ferris has worked for Plae, The North Face, A Vf Company, Vf Corporation, The North Face, and Vans A Division Of Vf Outdoor.
You can use AeroLeads to view verified contact signals for Mike Ferris at PLAE, including work email, phone, and LinkedIn data when available.
Mike Ferris holds Mba, Strategy & Marketing from Duke University - The Fuqua School Of Business.
Mike Ferris is listed with skills including Brand Management, Competitive Analysis, Strategy, Mergers And Acquisitions, Marketing Strategy, Project Management, Marketing, and Strategic Planning.
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