Inspiring Human Performance training & wellness through specialized facility and product design. Brand Strategy, Design, Marketing, Athletes, Innovation & Education. #RefuseSecondBest.

Led global brand marketing and strategy as the brand experienced 45% global growth to become a $3.5 billion global outdoor lifestyle brand for Fiscal Year ending 2023. Directed seasonal brand campaign activations, brand go-to-market (GTM) strategy, communications & PR, sports & athlete marketing and strategic brand partnerships. Key Initiatives included: 1) Fall 2021 and Fall 2022 It's More Than a Jacket Brand Campaigns,2) Winter 2021 TNF x Kaws Collaboration Product Launch3) Summer 2021 Have You Ever Brand Campaign4) Summer 2021 TNF | USA Climbing Olympics Team Kit 5) 2021 Advanced Mountain Kit Product Launch6) 2021 VECTIV Footwear Product Launch7) Summer 2020 TNF Virtual Summer Camp for Kids8) Spring 2020 United to Move the World Forward Campaign / TNF x Supreme Collab9) 2019 FUTURELIGHT Technology Product Launch 10) The North Face Athlete Development ProgramAwards:2023 Forbes : Top 50 Entrepreneurial CMOs Award2023 Time Magazine Most Influential Brands Award2022 Bronze Clio Award : Have You Ever Brand Campaign2022 Fast Company Brands that Matter : The North Face2022 PR Week Best Brand Films Award : TNF Presents Learning to Drown2021 PR Week Best Brand Films Award : TNF Presents Facets2020 Fast Company Most Innovative Brands : The North Face

Led brand marketing, sports marketing, partnerships, events and communication efforts globally, fueling brand equity & +22% category revenue growth (for FY2018-2019) in the process. Key initiatives included: 1) Walls are Meant for Climbing | Annual Global Climbing Day Activation2) Fall 2018 Freesolo Film Brand Support Launch3) Spring 2018 Move Mountains Campaign4) Spring 2018 TNF x Girl Scouts Program Launch5) Winter 2018 TNF | USA Freeski Olympic Team Kit Launch6) Winter 2018 Imagination Snow Campaign7) Annual Summit Series Marketing Strategy Awards:2018 Gold Clio Award : Imagination2018 Cannes Silver Lion: Imagination2018 Silver Clio Award : Walls Are Meant for Climbing2018 A List Award : Walls Are Meant for Climbing2018 HALO Award : Walls Are Meant for ClimbingFast Company Campaigns of 2018 : Move Mountains2019 PR WEEK Global Effort Honorable Mention : Move Mountains2019 Festival of Global Media Gold Award Highest Positive Impact : Move Mountains2019 Festival of Global Media Gold Award Best Event Experiential : Move Mountains

Working to fuel the next wave of growth at this outdoor market leader. Guided the development of The North Face new global brand vision, supporting brand management architecture,innovation & partnership platform and the expression of the new strategy across the long-range & annual plan.

Manage research, strategy, planning and cross-coalition initiatives across the VF coalition brand portfolio (that included the lifestyle brands Vans, The North Face, Timberland and Smartwool). Responsible for the development of the holistic portfolio strategy and innovation mandate, helping to double America’s revenue from $2 billion to $5 billion over five years. Also managed the coalition M&A strategy, including the acquisition and supporting the integration of Timberland and Smartwool.

Led market & consumer insights, brand positioning and architecture development and consumer messaging and activation efforts across the North Face marketing organization.

Managed 1) Strategic & Sales Planning, 2) M&A Research,, Due Diligence and Valuation and 3) Market and Competitive Research and 4) integration efforts.