Chief Brand Officer
CurrentInspiring Human Performance training & wellness through specialized facility and product design. Brand Strategy, Design, Marketing, Athletes, Innovation & Education. #RefuseSecondBest.
Oct 2023 - Present
AeroLeads people directory · profile
Mike Ferris Email & Phone Number
Brand Management, Marketing Communications and Strategic Planning | Forbes Top 50 Entrepreneurial CMO List | The North Face alum
at
PLAE
1 work email found
@thenorthface.com
4 phones found area 510 and 336
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Brand Management, Marketing Communications and Strategic Planning | Forbes Top 50 Entrepreneurial CMO List | The North Face alum
Location
Denver, Colorado, United States
Who is Mike Ferris? Overview
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Quick answer
Mike Ferris is listed as Brand Management, Marketing Communications and Strategic Planning | Forbes Top 50 Entrepreneurial CMO List | The North Face alum at PLAE, based in Denver, Colorado, United States. AeroLeads shows a work email signal at thenorthface.com, phone signal with area code 510, 336, and a matched LinkedIn profile for Mike Ferris.
Mike Ferris previously worked as Chief Brand Officer at Plae and Vice President, Global Brand Management at The North Face, A Vf Company. Mike Ferris holds Mba, Strategy & Marketing from Duke University - The Fuqua School Of Business.
Company email context
Email format at PLAE
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{first}{last}@thenorthface.com
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Profile bio
About Mike Ferris
Transformative Brand Leader | Driving Growth through Storytelling.As a 20-year veteran of brand marketing and strategy, I've built a reputation for delivering results-driven solutions that propel businesses forward. With a unique blend of creative vision, digital fluency, and analytical expertise, I help organizations unlock their full potential.Specialties include: brand and consumer marketing, market & consumer research, long-term strategic planning, media strategy, competitive analysis, innovation & portfolio development, sports marketing & partnerships.
Listed skills include Brand Management, Competitive Analysis, Strategy, Mergers And Acquisitions, and 14 others.
Current workplace
Mike Ferris's current company
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11 roles · 32 years
Mike Ferris work experience
A career timeline built from the work history available for this profile.
Vice President, Global Brand Management
Led global brand marketing and strategy as the brand experienced 45% global growth to become a $3.5 billion global outdoor lifestyle brand for Fiscal Year ending 2023. Directed seasonal brand campaign activations, brand go-to-market (GTM) strategy, communications & PR, sports & athlete marketing and strategic brand partnerships. Key Initiatives included: 1) Fall 2021 and Fall 2022 It's More Than a Jacket Brand Campaigns,2) Winter 2021 TNF x Kaws Collaboration Product Launch3) Summer 2021 Have You Ever Brand Campaign4) Summer 2021 TNF | USA Climbing Olympics Team Kit 5) 2021 Advanced Mountain Kit Product Launch6) 2021 VECTIV Footwear Product Launch7) Summer 2020 TNF Virtual Summer Camp for Kids8) Spring 2020 United to Move the World Forward Campaign / TNF x Supreme Collab9) 2019 FUTURELIGHT Technology Product Launch 10) The North Face Athlete Development ProgramAwards:2023 Forbes : Top 50 Entrepreneurial CMOs Award2023 Time Magazine Most Influential Brands Award2022 Bronze Clio Award : Have You Ever Brand Campaign2022 Fast Company Brands that Matter : The North Face2022 PR Week Best Brand Films Award : TNF Presents Learning to Drown2021 PR Week Best Brand Films Award : TNF Presents Facets2020 Fast Company Most Innovative Brands : The North Face
2019 - Jun 2023
Sr. Director, Brand Marketing
Led brand marketing, sports marketing, partnerships, events and communication efforts globally, fueling brand equity & +22% category revenue growth (for FY2018-2019) in the process. Key initiatives included: 1) Walls are Meant for Climbing | Annual Global Climbing Day Activation2) Fall 2018 Freesolo Film Brand Support Launch3) Spring 2018 Move Mountains Campaign4) Spring 2018 TNF x Girl Scouts Program Launch5) Winter 2018 TNF | USA Freeski Olympic Team Kit Launch6) Winter 2018 Imagination Snow Campaign7) Annual Summit Series Marketing Strategy Awards:2018 Gold Clio Award : Imagination2018 Cannes Silver Lion: Imagination2018 Silver Clio Award : Walls Are Meant for Climbing2018 A List Award : Walls Are Meant for Climbing2018 HALO Award : Walls Are Meant for ClimbingFast Company Campaigns of 2018 : Move Mountains2019 PR WEEK Global Effort Honorable Mention : Move Mountains2019 Festival of Global Media Gold Award Highest Positive Impact : Move Mountains2019 Festival of Global Media Gold Award Best Event Experiential : Move Mountains
2017 - 2019
~2 yrs
Director, Global Brand Strategy & Business Planning
Working to fuel the next wave of growth at this outdoor market leader. Guided the development of The North Face new global brand vision, supporting brand management architecture,innovation & partnership platform and the expression of the new strategy across the long-range & annual plan.
2015 - 2017
~2 yrs
Director, Strategy & Planning, Outdoor & Action Sports Americas
Manage research, strategy, planning and cross-coalition initiatives across the VF coalition brand portfolio (that included the lifestyle brands Vans, The North Face, Timberland and Smartwool). Responsible for the development of the holistic portfolio strategy and innovation mandate, helping to double America’s revenue from $2 billion to $5 billion over five years. Also managed the coalition M&A strategy, including the acquisition and supporting the integration of Timberland and Smartwool.
2012 - 2016
~4 yrs
Senior Manager, Brand & Marketing Strategy
Led market & consumer insights, brand positioning and architecture development and consumer messaging and activation efforts across the North Face marketing organization.
2008 - 2012
~4 yrs
Manager, Strategy & Business Development, Outdoor & Action Sports Americas
Managed 1) Strategic & Sales Planning, 2) M&A Research,, Due Diligence and Valuation and 3) Market and Competitive Research and 4) integration efforts.
2005 - 2008
~3 yrs
Mba Intern
2004 - 2005
~1 yr
Senior Investment Associate
2000 - 2003
~3 yrs
Analyst
1998 - 2000
~2 yrs
Retail, Marketing & Promotions
Wavedancer Surf Shops
1995 - 1997
~2 yrs
2 education records
Mike Ferris education
Mba, Strategy & Marketing
Duke University - The Fuqua School Of Business
Ba, Economics & Government
University Of Virginia
FAQ
Frequently asked questions about Mike Ferris
Quick answers generated from the profile data available on this page.
What company does Mike Ferris work for?
Mike Ferris works for PLAE.
What is Mike Ferris's role at PLAE?
Mike Ferris is listed as Brand Management, Marketing Communications and Strategic Planning | Forbes Top 50 Entrepreneurial CMO List | The North Face alum at PLAE.
What is Mike Ferris's email address?
AeroLeads has found 1 work email signal at @thenorthface.com for Mike Ferris at PLAE.
What is Mike Ferris's phone number?
AeroLeads has found 4 phone signal(s) with area code 510, 336 for Mike Ferris at PLAE.
Where is Mike Ferris based?
Mike Ferris is based in Denver, Colorado, United States while working with PLAE.
What companies has Mike Ferris worked for?
Mike Ferris has worked for Plae, The North Face, A Vf Company, Vf Corporation, The North Face, and Vans A Division Of Vf Outdoor.
How can I contact Mike Ferris?
You can use AeroLeads to view verified contact signals for Mike Ferris at PLAE, including work email, phone, and LinkedIn data when available.
What schools did Mike Ferris attend?
Mike Ferris holds Mba, Strategy & Marketing from Duke University - The Fuqua School Of Business.
What skills is Mike Ferris known for?
Mike Ferris is listed with skills including Brand Management, Competitive Analysis, Strategy, Mergers And Acquisitions, Marketing Strategy, Project Management, Marketing, and Strategic Planning.
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