Matthew Goff Email & Phone Number

Midlothian, Va, Us

San Francisco, Ca, Us

Evolving the understanding, use, and value of data from the platform #DataRulesEverythingAroundMe #DREAM• Aligning understanding of current data and metrics by establishing current definitions, target metrics, and an inventory of their use• Enabling deeper insight, analysis, and action around student reading capability by implementing a more granular, industry-recognized measurement framework• Protecting data privacy while empowering data-informed decisioning by establishing best practices for sharing data and analyses in and out of the platform• Simplifying management and navigation of the growing lesson, texts, and instructional scaffolding inventories via architectural iteration• Increasing educational efficacy by updating recommendation engines to strategically leverage a sequence designed to better build students' abilities• Instilling a risk tracking framework for projects and processes across functional areas• Serving as the product owner for a scrum agile team• Interviewed candidates for a UX Research role

Washington, Dc, Us

Servantly led the implementation of sustainable, scalable roadmaps, systems, and processes• Aligned and delivered a cross-functional roadmap focused on modernizing the infrastructure, supporting lead generation growth goals, and innovating across products and services• Sustained results of marketing to 8.2M unique students via 3 products as evidenced by a >95% renewal rate by innovating 5 internal services, 3 customer services, and 3 vendor services• Scaled the platform for marketing, data, and analytic technologies, processes, and services to 280 Enroll360 customers by collaboratively driving the pilot program of the new ecosystem• Hired, managed and developed Product Management and User Experience associates, including over 20 interviews, 5 hires, a monthly education series, and semi-annual Diversity, Equity, and Inclusion training• Mentored associates through EAB’s Employee Mentorship Program• Spoke on scaling multi-tenant marketing with distributed teams at Acquia Engage 2021 conference• Awarded Marketing & Enrollment Solutions 2021 Impact Award, the highest form of recognition• Initiated ecosystem evolution by delivering a proof of concept of an automated marketing system• Managed the development and delivery of the cross-functional roadmap focused on innovating marketing products and services for the high growth adult learner recruitment business, including automating lead data ingestion, enabling daily launches of marketing campaigns, and launching online, filterable marketing reporting dashboards• Reduced average time to start marketing a lead from 2 weeks to 2 days for over 60 MBA and Graduate School partners by implementing a modernized, scalable data management program• Served as the product owner for a scrum agile team

Washington, Dc, Us

Engaged across the organization as a servant leader to innovate products and services to better connect client institutions and aspiring students, with a particular focus on modernizing the marketing platform• Managed the development and delivery of the cross-functional roadmap focused on launching an innovative marketing product, centralizing its standard marketing and impact reporting, and scaling its data exchange with customers• Served as the product owner for an agile team newly formed via an organizational shift to Scrum methods• Mentored associates through EAB's Employee Mentorship Program• Informally mentored and coached product management team members• Led a 6-month Task Force that implemented 3 interdepartmental communication improvements to address a top 3 associate concern per the annual engagement survey• Recognized and selected for EAB's 2019 Emerging Leaders Retreat• Ensured adult learner recruitment and transfer student marketing products aligned with enterprise updates, including an enhanced opt-out experience for users

Mclean, Va, Us

Delivered continuous growth of centralized platform’s tools used to investigate suspicious banking• Initiated sustainable communication strategies for aligning stakeholders to strategic plan and customers to new experiences• Tested new features to identify future improvements and analyze value of each feature’s release• Led continuous delivery of enhanced data management and business performance reporting and forecasting while transitioning analytical teams to delivery via the Scaled Agile Framework• Improved team’s average commitment reliability by 33% to better forecast delivery of projects

Mclean, Va, Us

Directed technology teams as subject matter expert on business intent, operation, and priority for continuous implementation in Scaled Agile Framework• Collaborated with business and technical teams to author requirements and acceptance criteria that communicate results to internal consumers and business leadership• Managed scope, time, and prioritization decisions to implement recommended strategies, including new online experiences for customers, a simplified customer engagement incentive program, and technological enhancements for enhanced data management and business operations while sustaining and improving debt collection compliance• Led two teams’ journeys to become integrated, agile delivery teams on Agile Release Train• Led implementation of NPV neutral, $31MM exposure project expected to automatically assist 65,000 customers annually and reduce the volume of one of the top customer complaints• Ranked in top 10% of peer group at 2014 year-end performance review, promoted in 2015, and awarded Capital One’s Circle of Excellence, the highest form of associate recognition

Mclean, Va, Us

Managed inventory of 50 million annual customer communications to sustain $40MM annual revenue• Improved sustainable compliance and simplified inventory management by reducing inventory of statement messages by 60%• Created first-class program for monitoring of four million letters and emails per month• Ranked in top 10% of peer group at 2013 year-end performance review

Mclean, Va, Us

Analyzed strategic communication opportunities to improve customer experience and business value• Developed proactive marketing test designed to provide improved customer experience and short term results for business analysis to influence strategy decisions• Delivered on-time initiation of a business test of $120MM value in business lead’s absence

Mclean, Va, Us

Developed analytical support of regulatory sensitive businesses of Bankruptcy, Estates, and Asset Sales• Valued and processed two monthly asset sales of $10MM-$100MM and one spot sale of $4B face value to reduce inventory and absorb financial impacts of other business strategies• Implemented process metrics of Estates business for analysis of service, compliance, and efficiency• Achieved Business Process Management certification, Analyst Development Program completion, and promotion to Senior Analyst in 2011

Louisville, Ky, Us

Munich, De

Louisville, Ky, Us