Matthew Goff Email & Phone Number

Midlothian, VA, US

San Francisco, CA, US

• Evolving the understanding, use, and value of data from the platform #DataRulesEverythingAroundMe #DREAM
• Aligning understanding of current data and metrics by establishing current definitions, target metrics, and an inventory of their use
• Enabling deeper insight, analysis, and action around student reading capability by implementing a more granular, industry-recognized measurement framework
• Protecting data privacy while empowering data-informed decisioning by establishing best practices for sharing data and analyses in and out of the platform
• Simplifying management and navigation of the growing lesson, texts, and instructional scaffolding inventories via architectural iteration
• Increasing educational efficacy by updating recommendation engines to strategically leverage a sequence designed to better build students' abilities

Washington, DC, US

• Servantly led the implementation of sustainable, scalable roadmaps, systems, and processes
• Aligned and delivered a cross-functional roadmap focused on modernizing the infrastructure, supporting lead generation growth goals, and innovating across products and services
• Sustained results of marketing to 8.2M unique students via 3 products as evidenced by a >95% renewal rate by innovating 5 internal services, 3 customer services, and 3 vendor services
• Scaled the platform for marketing, data, and analytic technologies, processes, and services to 280 Enroll360 customers by collaboratively driving the pilot program of the new ecosystem
• Hired, managed and developed Product Management and User Experience associates, including over 20 interviews, 5 hires, a monthly education series, and semi-annual Diversity, Equity, and Inclusion training
• Mentored associates through EAB’s Employee Mentorship Program

Washington, DC, US

• Engaged across the organization as a servant leader to innovate products and services to better connect client institutions and aspiring students, with a particular focus on modernizing the marketing platform
• Managed the development and delivery of the cross-functional roadmap focused on launching an innovative marketing product, centralizing its standard marketing and impact reporting, and scaling its data exchange with.
• Served as the product owner for an agile team newly formed via an organizational shift to Scrum methods
• Mentored associates through EAB's Employee Mentorship Program
• Informally mentored and coached product management team members
• Led a 6-month Task Force that implemented 3 interdepartmental communication improvements to address a top 3 associate concern per the annual engagement survey

Mclean, VA, US

• Delivered continuous growth of centralized platform’s tools used to investigate suspicious banking
• Initiated sustainable communication strategies for aligning stakeholders to strategic plan and customers to new experiences
• Tested new features to identify future improvements and analyze value of each feature’s release
• Led continuous delivery of enhanced data management and business performance reporting and forecasting while transitioning analytical teams to delivery via the Scaled Agile Framework
• Improved team’s average commitment reliability by 33% to better forecast delivery of projects

Mclean, VA, US

• Directed technology teams as subject matter expert on business intent, operation, and priority for continuous implementation in Scaled Agile Framework
• Collaborated with business and technical teams to author requirements and acceptance criteria that communicate results to internal consumers and business leadership
• Managed scope, time, and prioritization decisions to implement recommended strategies, including new online experiences for customers, a simplified customer engagement incentive program, and technological enhancements.
• Led two teams’ journeys to become integrated, agile delivery teams on Agile Release Train
• Led implementation of NPV neutral, $31MM exposure project expected to automatically assist 65,000 customers annually and reduce the volume of one of the top customer complaints
• Ranked in top 10% of peer group at 2014 year-end performance review, promoted in 2015, and awarded Capital One’s Circle of Excellence, the highest form of associate recognition

Mclean, VA, US

• Managed inventory of 50 million annual customer communications to sustain $40MM annual revenue
• Improved sustainable compliance and simplified inventory management by reducing inventory of statement messages by 60%
• Created first-class program for monitoring of four million letters and emails per month
• Ranked in top 10% of peer group at 2013 year-end performance review

Mclean, VA, US

• Analyzed strategic communication opportunities to improve customer experience and business value
• Developed proactive marketing test designed to provide improved customer experience and short term results for business analysis to influence strategy decisions
• Delivered on-time initiation of a business test of $120MM value in business lead’s absence

Mclean, VA, US

• Developed analytical support of regulatory sensitive businesses of Bankruptcy, Estates, and Asset Sales
• Valued and processed two monthly asset sales of $10MM-$100MM and one spot sale of $4B face value to reduce inventory and absorb financial impacts of other business strategies
• Implemented process metrics of Estates business for analysis of service, compliance, and efficiency
• Achieved Business Process Management certification, Analyst Development Program completion, and promotion to Senior Analyst in 2011

Louisville, KY, US

Munich, DE

Louisville, KY, US