Madeline Biddulph-Wall Email & Phone Number

Auckland, Nz

This is a step up within the same dream team, from managing at a campaign level, to managing the marketing portfolio, together with my Marketing Manager, Lead and CXO. I’m responsible for for:* Developing the Tribe's marketing strategies and roadmap with my Marketing Manager and CXO, to ensure that it meets success metrics and that the greatest opportunities are realised. * Being the marketing expert on my portfolio within the Tribe and recommending how to deliver the best outcomes.* Managing large scale activity including go to market, optimisation, and post activity analysis.* Active engagement in the development of squad marketing OKRs, laddering to achieve Tribe OKRs.* Ensuring we meet our regulatory and compliance obligations efficiently and in a way that is easily understood.

Auckland, Nz

As a champion for home lending customers, I manage marketing campaigns and activity, to ensure ASB is a bank that truly meets the needs of Kiwi homeowners and aspiring first home buyers. I work within the Personal Marketing team, and as a member of the Lend & Protect (Home Ownership & Insurance) Tribe.Responsible for:• Delivery of marketing campaigns that contribute to Brand and Tribe objectives and key results• Ensuring marketing activity goes out with a true customer lens • Continually optimising activity, with digital marketing team and agency partners, and sharing key learningsCampaign highlights:• Led the launch of Sunny the St. Bernard to New Zealanders with the “Big Dog, Small House” Ben & Amy Home Loans campaign.• Launch of ASB Better Homes Top Up - Sustainable home loan top up• “Let’s Talk” - First home buyer acquisition campaign focussing on service excellence

Auckland, Nz

As an advocate for Small Business customers, ensure ASB is a bank that truly resonates with, and meets the needs of, New Zealand small businesses, through the delivery of the Business Marketing plan. The role encompassed a variety of campaigns, events and BAU work.Campaign highlights: "Little Window Shopper" - Ben & Amy Business Brand campaignBorrow The All Blacks - Leveraging ASB's All Blacks sponsorship to help Kiwi small businesses after CovidLaunch of ASB Business HubInnovative ASB Virtual Christmas Marketplace (2020 and 2021)Vonto partnershipASB Visa Business RewardsBacking Business virtual event series

Auckland, Nz

Strive for ASB to become New Zealand’s most-loved bank, by being a visible brand champion and taking ownership to ensure ASB is a brand that inspires, challenges the status quo, and creates great branded experiences.Key Responsibilities:> Manage and support campaign go-to-market> Act as a brand consultant, reviewing collateral from across Marketing and wider business> Work closely with Community & Sponsorship, Social Media and Events teams on a variety of campaigns> Manage 125 Queen Street and Fanshawe Hub placement creative scheduling> Administer purchasing, invoices, budget reconciliation and forecastingCampaign Highlights: ASB Brand Campaign: Live Life One Step Ahead, ASB Classic Sustainaball, ASB Apple Pay Launch, Celebrate Together @ Big Gay Out 2019, ASB Cash Clever Kids (Stick), ASB Smiles All Blacks campaign

London, Gb

Strive for Vodafone to become New Zealand’s most-loved Prepay provider, by putting customer experience first.Implement effective marketing strategies that deliver brand and commercial success.Key Responsibilities and Projects> Embrace agile and design thinking methodology to own and execute end to end marketing projects and campaigns, resulting in exceptional customer experience> Champion initiatives across all Consumer Business Unit teams and agencies, driving projects to completion> Use Prepay customer insight to tailor propositions and refine campaign execution to exceed segment needs> Brand (Consideration and NPS) and Commercial (Mobile and Broadband) performance analysis and reporting> Administer Consumer Prepay purchasing and budget reconciliation

London, Gb

Deliver clear Youth brand and market leadership for Vodafone, through engaging marketing activity that resonates with New Zealand Youth aged 16-24. Starting this role early in the graduate programme, I was given increasing responsibility, owning several key business events and projects.Key Responsibilities and Projects> Execute end to end digital-led Youth marketing projects and campaigns, to drive engagement and create loyal brand advocates> Overcome internal obstacles to success by being a visible and persistent Youth Champion across the business> Use Youth customer insight to tailor propositions and refine campaign execution to deliver on segment needs> Prepay product life-cycle management for Youth Segment, including delivery of acquisition, churn and base targets, as well as upgrade programs to drive segment ARPU> Event and experiential activation managemento Vodafone Mates presents Martin Garrix exclusive gig (NZDM Bronze award winner) 2017o Vodafone at Auckland Pride Parade 2018o Vodafone New Zealand Music Awards – Youth customer activation 2016 and 2017> Manage budget reconciliation and purchasing from a Youth Segment perspective> Brand (Consideration and NPS) and Commercial (Mobile and Broadband) performance analysis and reporting

London, Gb

A two-year rotational graduate programme, with professional development throughout, and accelerated leadership opportunities upon completion. 40 Commercial and Engineering graduates were selected from over 1500 applications for 2016.

London, Gb

A fast-paced business to business marketing role, supporting the Enterprise Marketing team to deliver a stand-out Engagement Marketing strategy.Key Responsibilities and Projects> Day to day planning, management and execution of a full experiential engagement events calendarWorld of Wearable Arts, WellingtonRoyal NZ Ballet, nationwideOfficial opening of Vodafone’s new head office campus, ChristchurchVodafone Enterprise Sales Conference 2016> Internal salesperson staff communications> Production of sales enablement collateral> External and internal stakeholder management

Bachelor Of Commerce And Bachelor Of Property (Conjoint), Major In Marketing

Education record