Mike Borschow, Cbt Email & Phone Number

Fort Worth, Tx

As VP of Operations at Live Ag, I concentrate on operations and technology focusing on business workflow, software development, and next-generation technologies. Our goal is to enhance the efficiency and effectiveness of live auction processes, I support our mission to innovate in the agricultural sector. Passionate about leveraging our incredible talent to advance, revolutionize and drive impactful positive disruption in the industry.

Dallas-Fort Worth Metroplex

𝗩𝗶𝗱𝗲𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗮𝗻𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀:I offer comprehensive expertise in live video and post-production, with a focus on the following areas:• 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Handling all aspects of video production projects, including crew coordination, financial management, and production equipment logistics.• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗥𝗼𝗹𝗲𝘀: Experienced as a Producer, Director/TD (both on-site and remote), Editor, Graphics Operator, and Audio Engineer.• 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: Skilled in working with various streaming providers, CDNs, and social media platforms. Expertise in setting up and defining workflows for encoding, turn, and decoding.• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: Proficient in setting up and operating video switchers, audio consoles, Tricaster, vMix, OBS, and other video appliances. Developing workflows, controls, and semi-automation using Stream Deck, vMix API, Tricaster API, Microsoft VB.NET, Excel VBA, MIDI controllers, with a strong understanding of SDI and NDI IP workflows.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀:• Upstart and Independent Cable TV & OTT Networks• Major TV Networks (ABC, CBS, NBC, ESPN, INN)• Advertising and PR Agencies• Southland Corporation• American Airlines• Federal Aviation Administration𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻:• I maintain close relationships with key service providers in the video streaming, production, and distribution sectors.• Regular attendee of NAB for over 20 years.• Regular attendee of DISH Summit for over 20 years.• Member Engineer of IEEE.• Recipient of awards for my work in video production, innovation, and TV promotion.

Dallas-Fort Worth Metroplex

𝗦𝗮𝗹𝗲𝘀, 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:I successfully sold a range of services in the Video Production, Telecommunications and Direct-To-Consumer categories:• 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗦𝗮𝘁𝗲𝗹𝗹𝗶𝘁𝗲 𝗧𝗲𝗹𝗲𝘃𝗶𝘀𝗶𝗼𝗻: As an authorized DISH and DirecTV retailer, my innovative strategies led to significant sales, securing a top 10 position for the USDBS dealership with both satellite TV providers over the course of the campaigns.• 𝗗𝗶𝗿𝗲𝗰𝘁-𝘁𝗼-𝗵𝗼𝗺𝗲 𝗶𝗻𝗳𝗼𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Operating as Infomerica TV, I specialized in selling consumer products through the first U.S. based 24/7 infomercial TV network. C-Band satellite was used to reach viewers in North America generating record sales through TV households in rural areas.• 𝗩𝗶𝗱𝗲𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Under the banner of Central Production Agency, I offered production, remote production, and post-production services, securing and repackaging facilities, talent, and equipment from various providers to meet each client's specific needs. This often included video distribution services for live events.• 𝗦𝗮𝘁𝗲𝗹𝗹𝗶𝘁𝗲 𝗨𝗽𝗹𝗶𝗻𝗸 𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗻𝗱𝗲𝗿 𝗦𝗽𝗮𝗰𝗲 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: My expertise includes selling satellite uplink services and space segments, providing a highly reliable alternative to terrestrial IP distribution for point-to-multipoint needs.• 𝗗𝗮𝘁𝗮 𝗖𝗲𝗻𝘁𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: As a broker under Vway Technologies, I specialized in bulk purchasing data center services and reselling tailored portions to clients, providing them with economies of scale alongside customized services.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀:• DISH Network• DirecTV• The Dallas Cowboys• Kenneth Copeland Ministries• CSSI | Computer Software & Solutions International• Hughes Satellite• Roberts Communications Network | RCN• Vista Satellite

Fort Worth, Texas, United States

Working with a great team of professionals. Help innovate, elevate and collaborate.

Dfw, Texas

• 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝟮𝟰/𝟳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗡𝗲𝘁𝘄𝗼𝗿𝗸: Created production workflows for live broadcasting.• 𝗜𝗧 𝗮𝗻𝗱 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: - 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁 𝗜𝗻𝘀𝘁𝗮𝗹𝗹𝗮𝘁𝗶𝗼𝗻: Installed playout system, encoders, etc. in the data center. - 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Wrote software to back-time network re-joins after live events. - 𝗦𝘆𝘀𝘁𝗲𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Maintained system updates, health checks and OS updates.• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Implemented data-driven video systems, enhancing service and operations.• 𝗞𝗲𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Established and maintained relationships with all essential service providers. Provided oversight on technical integrations. Reviewed invoices.• 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻𝘀: Negotiated contracts for Satellite Uplink, Fiber Transport, Live Real-Time/Low-Latency Streaming, Playout Software and Support, and IT Equipment and Broadcast A/V Systems.• 𝗖𝗼𝘀𝘁 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Reduced parent company's broadcast costs by over 50% through targeted negotiations and strategic purchasing.• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: Acquired content and maintained relationships with broadcast/cable affiliates, focusing on quality service and cost management.• 𝗗𝗜𝗦𝗛 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗖𝗵𝗮𝗻𝗻𝗲𝗹: Instrumental in negotiating and securing a dedicated channel position, managing technical, business, and operational details.• 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴: - 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴: Scheduled 24/7 content for the network with traffic system, including live events. - 𝗦𝗲𝗿𝘃𝗲𝗿 𝗦𝘆𝗻𝗰𝗵𝗿𝗼𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Maintained synchronization between primary and backup playout servers. - 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Managed content uploads and conducted quality control to uphold broadcast standards and audience satisfaction.

Dallas-Fort Worth Metroplex

𝗟𝗮𝘂𝗻𝗰𝗵 𝗢𝗧𝗧 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗻𝗱 𝗟𝗶𝗻𝗲𝗮𝗿 𝗗𝗜𝗦𝗛 𝘀𝗮𝗹𝗲𝘀:• Spearheaded the launch of RIDE TV GO OTT service.• Established a call center for driving sales.• Led DISH Network service sales targeting equine enthusiasts, supporting 24/7 linear channel on DISH.𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗲𝗱 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝘁𝗮𝗹𝗲𝗻𝘁 𝗳𝗼𝗿:• Software development• Paywall services• Advertising and Marketing (engaged local ad agency)• CDN services• CMS services• Managed IT services• Internet connectivity• VoIP services and telemarketing phone system (Asterisk System)𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:• Collaborated with the video production department for media asset acquisition.• Worked with marketing and social media departments for customer acquisition and retention.• Partnered with the finance department to develop business models, set targets, and financial goals.• Contributed to the enhancement and expansion of platform features and services.• Coordinated with external vendors to maintain platform reliability.• Presented financials, forecasts, and strategies at annual stockholder's meetings.𝗗𝗜𝗦𝗛 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗘𝗳𝗳𝗼𝗿𝘁𝘀:• Trained contact center agents on DISH offerings, sales techniques, and order placement.• Monitored sales and commissions, liaising with DISH for customer support.• Implemented customer retention strategies, reducing churn and maintaining customer engagement.𝗟𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗿/𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿/𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿:-- 𝗦𝗲𝗮𝘀𝗼𝗻 𝗼𝗻𝗲 𝗼𝗳 𝗥𝗮𝗰𝗲 𝘁𝗼 𝗥𝗶𝗰𝗵𝗲𝘀, 𝗟𝗶𝘃𝗲 𝗳𝗿𝗼𝗺 𝗥𝘂𝗶𝗱𝗼𝘀𝗼 𝗗𝗼𝘄𝗻𝘀: 13 live 8 hour events.• Negotiated remote video production truck & satellite uplink/transponder services.• Hired & managed crew.• Coordinated pre-recorded video segments for use in live broadcast.• Produced the broadcasts, generated daily rundowns.• Coordinated live talent.