Mark Bird Email and Phone Number
Mark Bird work email
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Mark Bird personal email
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Mark Bird phone numbers
I use customer insights, strategy tools, and my experience to inform and create great digital experiences. I love seeing people achieve their goals in a way that makes sense to them.I have deep digital experience, most recently in strategy and business operations. I’m proud to lead a team that shapes ASB’s distribution and digital channel strategy, and delivers insight for our digital customers.I am a two-time winner of ASB’s Excellence/CEO awards - part of the Team of the Year in 2017 and 2019.I have led initiatives that transformed how customers join ASB and prove who they are online. I’m passionate about the opportunity that modern digital identity presents, putting people in control of their identity and improving how they are recognised online.My experience includes leading digital-focused support, business and delivery teams, channel and product management. This includes comprehensive experience with NZ business and corporate internet banking, having started my online journey worked closely with hundreds of customers and the colleagues who support them. I was product owner for ASB's revamped digital experience for professional services firms, and personal internet banking login features. Offline, I’m passionate about cricket. I continue to play our summer game, and chair Grafton United Cricket Club in the heart of Auckland.Specialties: Digital, Internet Banking, Transactional Banking, Customer Support, Online Support, Channel Management, Product Management, Digital Strategy, Customer On-boarding, Biometrics, Customer Migrations, Operations, Interaction Design, User Testing, Digital Identity
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Head Of Strategy And Operations, Digital DistributionAsb BankAuckland, Nz -
Head Of Strategy & Operations, Digital DistributionAsb Bank Nov 2019 - PresentAuckland, NzLead strategy and business operations for ASB's Digital Distribution team. My team is responsible for:> ASB’s distribution and digital channel strategy; > digital education and engagement;> digital analytics and insights; and> operational risk.
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Head Of Digital Strategy & Operations (Acting)Asb Bank Feb 2019 - Nov 2019Auckland, NzSecondment to lead a passionate team of digital experts with responsibility for digital strategy, insights, optimisation, operations, and people capability.
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Digital Strategy ManagerAsb Bank Jul 2014 - Feb 2019Auckland, Nz> Part of a team accountable for ASB's digital strategy and translating the strategy into clear roadmaps that deliver exceptional customer experiences, maximum business value and position ASB for future success.> Special focus on working closely with the wider ASB business, providing digital vision and expertise.> Business lead on initiatives to transform the way customers join ASB and verify their identity digitally.
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Head Of Digital Delivery (Acting)Asb Bank Mar 2014 - Sep 2014Auckland, Nz> Output-focused leadership of delivery for ASB's digital team.> Owned and managed the programme backlog and delivery roadmap across ASB's digital platforms, working closely with technology teams and key stakeholders.> Part of the team that extended the Agile methodology across digital delivery, with nine scrum teams in play operating at a six to eight week delivery cadence.> Recruited and managed a growing team of product owners and analysts.> Acted as the business owner for digital releases across ASB's internet and mobile banking platforms.> Managed digital requirements, compliance, communication, and change management.
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Digital Delivery ManagerAsb Bank Dec 2012 - Mar 2014Auckland, Nz> Deliver regular improvements to our customers in the digital space, managing the BAU stream and release schedule for ASB's internet banking sites.> Manage a team of Digital Experience Analysts, who help execute the small details in our big digital plays.> Manage the migration of professional customers from software to the new online Professional Trust module of FastNet Business.
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Internet Channel ManagerAsb Bank Sep 2011 - Dec 2012Auckland, Nz> Management of underlying core aspects of ASB’s internet banking sites, including leadership of the ongoing FastNet minor enhancements programme.> Was seconded as product owner for an Agile project, successfully revamping and integrating ASB's offering to professional firms into FastNet Business internet banking. The role included:- Coordinating a three month user-centric design project, alongside an external usability consultancy;- Collating user / business requirements; and- Working directly with business stakeholders and the project team to deliver customer requirements and project goals.
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Business Support ManagerAsb Bank May 2005 - Sep 2011Auckland, Nz> Managed the support functions for ASB’s business-focused internet banking services.> Advocate for customers and support staff regarding online product developments.> Managed deployment of Production changes for Internet Banking using the expertise of ASB’s technology partners.
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Support SpecialistAsb Bank Aug 2002 - May 2005Auckland, NzPromoted and implemented internet banking in high value customer segments
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Customer Service SpecialistAsb Bank Jan 2002 - Aug 2002Auckland, Nz
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Customer Service RepresentativeAsb Bank Jan 2001 - Jan 2002Auckland, Nz
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Board Rep & Drive Working Group ChairDigital Identity Nz Nov 2018 - Dec 2019Auckland, NzCollaborating on an approach to digital identity for Kiwis. Our mission is to create a digital identity ecosystem that enhances privacy, trust and improves access for all people in New Zealand.ASB representative on Digital Identity New Zealand's Establishment Board and the chair of the Drive Working Group.The Drive working group exists to:> Share the uniquely New Zealand digital identity story in a way that engages people and organisations, advancing our transformation as a digital nation.> Promote the core principles and opportunities of digital identity that are important to people in New Zealand. -
Drive Working Group ChairDigital Identity Nz Nov 2018 - Dec 2019Auckland, NzCollaborating on an approach to digital identity for Kiwis. Our mission is to create a digital identity ecosystem that enhances privacy, trust and improves access for all people in New Zealand.ASB representative and the chair of the Drive Working Group.The Drive working group exists to:> Share the uniquely New Zealand digital identity story in a way that engages people and organisations, advancing our transformation as a digital nation.> Promote the core principles and opportunities of digital identity that are important to people in New Zealand.
Mark Bird Skills
Mark Bird Education Details
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Massey UniversityHuman Resource Management -
New Plymouth Boys' High School
Frequently Asked Questions about Mark Bird
What company does Mark Bird work for?
Mark Bird works for Asb Bank
What is Mark Bird's role at the current company?
Mark Bird's current role is Head of Strategy and Operations, Digital Distribution.
What is Mark Bird's email address?
Mark Bird's email address is mb****@****ail.com
What is Mark Bird's direct phone number?
Mark Bird's direct phone number is +64933*****
What schools did Mark Bird attend?
Mark Bird attended Massey University, New Plymouth Boys' High School.
What are some of Mark Bird's interests?
Mark Bird has interest in Arts And Culture.
What skills is Mark Bird known for?
Mark Bird has skills like Internet Banking, Product Management, Management, Stakeholder Management, Banking, Team Management, Interaction Design, Customer Service, Business Requirements, Channel Partners, Product Development, Usability Testing.
Who are Mark Bird's colleagues?
Mark Bird's colleagues are Megan Duffy, Helen Martell, Katja Rennies, Selina Wallis, Lai Chea, Darius Marquez, Priteeka Kumar.
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