Murat Berkant Kuru

Murat Berkant Kuru Email and Phone Number

WPP StudioX EME Social Transformation Lead for The Coca-Cola Company @ WPP
London, GB
Murat Berkant Kuru's Location
London, England, United Kingdom, United Kingdom
Murat Berkant Kuru's Contact Details

Murat Berkant Kuru work email

Murat Berkant Kuru personal email

About Murat Berkant Kuru

I am starting a new company to help brands and agencies to leverage data and technology more to understand their consumer better, optimize their media and content investment, analyze their results for better KPIs. To make it happen, working with best marketin technology partners that I have worked with throughout my career. In VMLY&R, for almost 5 years, I have focused on leverage data for better insights and fuel the processes with data driven creativity. I have a chance to work with different regions such as Middle East, Caucasus, Africa and Europe especially from insight generation through digital products such as Netbase or Brandwatch and integrating content creation process into emerging technologies such as chatbots.Previously, I have worked for 7 years on Digital Media Buying and established Paid Social and Biddable teams for DataWise Turkey and become an expert in Performance Marketing.As a math engineer, I have experience about desktop, web and mobile programming. I graduated from Işık University Master of IT program with my thesis "Determining Opinion Leaders in Online Social Networks". I have also master degree in Entrepreneurship at Özyeğin University that I graduated with the project "The Card App" which is awarded among 3.500 projects from 41 countries in Publicis90 startup contest.Specialties: Social Media Marketing, YouTube marketing, Digital Content, Social Listening, Digital Insight Generation, Reputation Management, Messaging Platforms, Biddable Media Strategies, Digital Media Buying, Programming, Entrepreneurship, Volunteer Management

Murat Berkant Kuru's Current Company Details
WPP

Wpp

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WPP StudioX EME Social Transformation Lead for The Coca-Cola Company
London, GB
Website:
wpp.com
Employees:
51415
Murat Berkant Kuru Work Experience Details
  • Wpp
    Wpp Studiox Eme Social Transformation Lead For The Coca-Cola Company
    Wpp
    London, Gb
  • Solital Ltd.
    Founder
    Solital Ltd. Aug 2023 - Present
    London/Istanbul
    Solital is a brand new company built on 12 years of experience in digital marketing. We help brands and agencies to leverage data, technology and innovation more to understand consumer journey and motivations better, optimize their media and content investment and analyze their results for better KPIs. To make it happen, working with best marketing technology partners from all around the world. Solution Services with Trusted Partners:*Consumer Journey Analysis*Digital Insight Generation*Search Based Keyword Analysis*Brand & Competitor Conversation Analysis*Data Driven Creativity Projects*Conversation Marketing*Content Production*Branded Content Projects*Analytics Integrations and Optimization*KPI Tracking, Analysis and Optimization
  • Ingosa.Ai
    Advisory Board Member
    Ingosa.Ai Jul 2024 - Present
  • Vmly&R
    Head Of Digital Insight & Communication
    Vmly&R Oct 2020 - Jul 2023
    Istanbul, Turkey
    Establised a new Digital Insight & Social Communication team to consolidate all online marketing related digital product services including digital platform stategies, content development, consumer insights generation, crisis management, responding and proactive communication. Working with key local and global advertisers such as Coca-Cola, Vodafone, Ford, Burger King, Migros, beIN, Karaca.Establish an Insight hub based on global tools Brandwatch and YouScan and analyze millions of consumer conversations in 4 different languages for 6 different countries. Manage creative projects based on martech tools such as chatbot infrastructures like mindbehind to create one to one interaction with target audience and data collection.Create awarded projects like Unseen Voucher for Bir Yudum Kitap built on the accessibility feature on digital platforms like Instagram and Hurriyet (most popular news portal of Turkey).
  • Vmly&R
    Head Of Coca-Cola Consumer Interaction Center
    Vmly&R Oct 2018 - Dec 2021
    Istanbul, Turkey
    Leading Consumer Interaction Center operations for The Coca-Cola Company including Reputation Management, Digital Insight Generation and Community&Content Management. Managing a team of 25 people and leverage martech tools like Nexus for CRM management, Netbase and Meltwater for Social listening, Sprinklr for digital content management, Meta Business Manager for paid advertising etc.In 2021, leading the expansion of operation from Turkey only to Eurasia Middle East region (including UAE, KSA, KAZ, AZE, TUR, PAK etc.), managing the coordination of 35 talents all around the region.Establishing a new data and analytics capabilities, including new talents into organization as Data scientists, data engineers and data analysts. Crawling data from online sources and modeling them for meaningful insights via programming languages like Python or R.
  • The Card App
    Co-Founder
    The Card App Jun 2014 - Jun 2019
    Istanbul
    We created a mobile app to save you from printed business cards. You don’t need to carry physical business cards or organize the cards that you collected, you will be able to keep them updated all the time.It has started as a master class project, we developed the concept, start to test demand on market from both B2C and B2B perspective and get successful results. We have applied the startup contest Publicis90 and become one of the winners among 3.500 applications from 41 countries. Our project was also the only project selected from Turkey.We have developed the product, we start making deals with companies as corporate clients and published our app. However,in 2019, we have terminated our tool due to competition among market and native features on the new smartphones developed by Apple and Android.
  • Datawise Turkey
    Head Of Digital
    Datawise Turkey Apr 2018 - Sep 2018
    Istanbul, Turkey
  • Vivaki Turkey
    Head Of Biddable Media
    Vivaki Turkey Jul 2015 - Mar 2018
  • Vivaki Turkey
    Social Media Marketing Supervisor
    Vivaki Turkey Mar 2014 - Jun 2015
  • Datawise
    Senior Digital Media Planner
    Datawise Jan 2013 - Jul 2013
    In the period (two years including SMG), I have worked as digital media planner and was responsible from lots of brands such as AVON, Borusan, Ferrero, Odeabank, RIM, Skoda etc. I have improved myself on lead generation, conversion tracking, social media strategies and optimization. Performance marketing optimization has become my core expertise.
  • Datawise
    Digital Media Planning Executive
    Datawise Jul 2011 - Dec 2012
  • Starcom Mediavest Group
    Intern Digital Media Planner
    Starcom Mediavest Group Apr 2011 - Jun 2011

Murat Berkant Kuru Education Details

Frequently Asked Questions about Murat Berkant Kuru

What company does Murat Berkant Kuru work for?

Murat Berkant Kuru works for Wpp

What is Murat Berkant Kuru's role at the current company?

Murat Berkant Kuru's current role is WPP StudioX EME Social Transformation Lead for The Coca-Cola Company.

What is Murat Berkant Kuru's email address?

Murat Berkant Kuru's email address is mb****@****ail.com

What schools did Murat Berkant Kuru attend?

Murat Berkant Kuru attended Özyeğin Universitesi, Işık Üniversitesi, Işık Üniversitesi, Pertevniyal A.l..

Who are Murat Berkant Kuru's colleagues?

Murat Berkant Kuru's colleagues are Ana Sarmiento, Mubarak Abdul Wahab, Roeland De Windt, Lady Johanna Reina Vargas, Jn Xu, Tony Mansfield, Krissten Jose Martinez Fuenmayor.

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