Murat Berkant Kuru Email & Phone Number

London, Gb

London/Istanbul

Solital is a brand new company built on 12 years of experience in digital marketing. We help brands and agencies to leverage data, technology and innovation more to understand consumer journey and motivations better, optimize their media and content investment and analyze their results for better KPIs. To make it happen, working with best marketing technology partners from all around the world. Solution Services with Trusted Partners:*Consumer Journey Analysis*Digital Insight Generation*Search Based Keyword Analysis*Brand & Competitor Conversation Analysis*Data Driven Creativity Projects*Conversation Marketing*Content Production*Branded Content Projects*Analytics Integrations and Optimization*KPI Tracking, Analysis and Optimization

Istanbul, Turkey

Establised a new Digital Insight & Social Communication team to consolidate all online marketing related digital product services including digital platform stategies, content development, consumer insights generation, crisis management, responding and proactive communication. Working with key local and global advertisers such as Coca-Cola, Vodafone, Ford, Burger King, Migros, beIN, Karaca.Establish an Insight hub based on global tools Brandwatch and YouScan and analyze millions of consumer conversations in 4 different languages for 6 different countries. Manage creative projects based on martech tools such as chatbot infrastructures like mindbehind to create one to one interaction with target audience and data collection.Create awarded projects like Unseen Voucher for Bir Yudum Kitap built on the accessibility feature on digital platforms like Instagram and Hurriyet (most popular news portal of Turkey).

Istanbul, Turkey

Leading Consumer Interaction Center operations for The Coca-Cola Company including Reputation Management, Digital Insight Generation and Community&Content Management. Managing a team of 25 people and leverage martech tools like Nexus for CRM management, Netbase and Meltwater for Social listening, Sprinklr for digital content management, Meta Business Manager for paid advertising etc.In 2021, leading the expansion of operation from Turkey only to Eurasia Middle East region (including UAE, KSA, KAZ, AZE, TUR, PAK etc.), managing the coordination of 35 talents all around the region.Establishing a new data and analytics capabilities, including new talents into organization as Data scientists, data engineers and data analysts. Crawling data from online sources and modeling them for meaningful insights via programming languages like Python or R.

Istanbul

We created a mobile app to save you from printed business cards. You don’t need to carry physical business cards or organize the cards that you collected, you will be able to keep them updated all the time.It has started as a master class project, we developed the concept, start to test demand on market from both B2C and B2B perspective and get successful results. We have applied the startup contest Publicis90 and become one of the winners among 3.500 applications from 41 countries. Our project was also the only project selected from Turkey.We have developed the product, we start making deals with companies as corporate clients and published our app. However,in 2019, we have terminated our tool due to competition among market and native features on the new smartphones developed by Apple and Android.

Istanbul, Turkey

In the period (two years including SMG), I have worked as digital media planner and was responsible from lots of brands such as AVON, Borusan, Ferrero, Odeabank, RIM, Skoda etc. I have improved myself on lead generation, conversion tracking, social media strategies and optimization. Performance marketing optimization has become my core expertise.

Master'S Degree, Entrepreneurship

Learning fundamental approaches of entrepreneurship such as lean canvas, blue ocean strategy, product-market fit, digital partnership..

Master Of Science (M.Sc.), Information Technologies

Activities and Societies: General Secretary of Student Council '10, President of Alumni Association'11Develop business skills to market.

Bachelor'S Degree, Mathematics Engineering

Activities and Societies: Coordinater of Community Volunteer Club, Member of Supreme Council of Student ClubsDeveloping software.

Education record