• Lead research, development, and launch of European events, establishing operations aligned with our global expansion strategy• Manage North American and European production teams to ensure alignment with strategic objectives and seamless execution• Present monthly, quarterly, and annual reports and participate in strategy sessions with senior leadership to drive initiatives• Oversee daily operations, ensuring product quality, project readiness, and strategies for customer attraction, retention, and sponsorship enhancement• Contributed to the organization's recognition in The Globe and Mail’s 2024 Ranking of Canada’s Top Growing Companies with 124% revenue growth

• Led efforts to transition from in-person to virtual events during COVID-19, ensuring a seamless event experience• Developed a unified content strategy across microsites, ensuring consistent design, messaging, and brand identity• Created web content, including articles, videos, speaker interviews, Speaker Spotlight features, and social media shareables for speakers• Produced agenda content for events, researching topics and securing high-level speakers from top-tier Fortune 500 companies• Managed a portfolio of B2B conferences across North America, ensuring successful execution and speaker engagement• Contributed to Generis Group’s ranking as #26 on the 2020 Growth List of Canada’s Fastest-Growing Companies by Canadian Business and Maclean’s

• Led the launch and establishment of five new events, overseeing R&D and product development to ensure commercial viability• Managed cross-functional collaboration with sales, marketing, and operations to align production goals and optimize event outcomes• Managed event production teams, ensuring projects met timelines, budgets, and quality standards across North America• Optimized production processes, driving efficiency improvements and ensuring the smooth execution of large-scale events• Trained and mentored team members, ensuring high performance and adherence to production best practices• Contributed to Generis Group’s recognition in Canadian Business Top New Growth Companies (2018), The Globe and Mail’s Canada's Top Growing Companies (2019), and Financial Times Americas’ Fastest-Growing Companies (2020) for exceptional growthAt Generis Group, I’ve had the pleasure of personally acting as the primary Conference Producer for the following events:• American Biomanufacturing Summit 2015, 2016, 2017, 2018, 2019 & 2020 (www.biomanamerica.com)• American Pharma Outsourcing Summit 2017, 2018, 2019 & 2020 (www.posummit.com)• American Packaging Summit 2018 & 2020 (www.uspacksummit.com)• American Medical Device Summit 2019 (www.amdsummit.com)• American Automotive Summit 2019 (www.usautosummit.com)• American CIO & IT Summit 2019 (www.cioamerica.com)• American Supply Chain Summit 2019 (www.supplychainus.com)• American Manufacturing Summit 2019 (www.manusummit.com)

• Led event planning and execution for B2B life sciences conferences, ensuring seamless delivery and client satisfaction• Conducted market research to identify industry trends, developing commercially-driven agendas and relevant event content• Recruited high-level speakers through targeted outreach, including cold calling and email campaigns• Collaborated on promotional materials and marketing campaigns, increasing event visibility and attendee engagement• Managed onsite speaker logistics, AV coordination, and presentation needs, ensuring a professional event experience

• Developed marketing and communications initiatives aligned with the annual operational and strategic plan• Planned and executed integrated marketing campaigns across print, radio, TV, email, and social media platforms• Managed media relations and government communications at municipal, provincial, and federal levels, building key stakeholder relationships• Created and syndicated press releases on Marketwired, CNW, and other distribution networks to enhance visibility• Developed speaking notes and briefings for events, press conferences, and media interviews to ensure consistent messaging• Served on the Leadership Team, providing strategic direction to the CEO and the organization.• Trained and managed the Marketing and Communications team, including Content and Event Coordinators• Oversaw the Small Business BC Awards, expanding media relations and government engagement for BC’s largest small business contest• Launched new event products, including the Local Leaders Conference and MyBizDay Series, broadening regional outreach• Collected and presented data, creating detailed media wrap reports for internal and external stakeholders

• Led the planning and execution of B2B events, ensuring alignment with business development goals and client needs• Collaborated with cross-functional teams to develop content, marketing, and media strategies, driving event success• Created marketing campaigns, increasing attendee engagement and enhancing event visibility across digital and traditional channels• Developed content for event websites, emails, and promotional materials, ensuring consistent messaging and brand alignment• Led regular product status meetings and submitted detailed reports to the CEO and Board of Directors

• Developed a network of staff reporters and photographers in Montreal to assist in content development• Played an instrumental role in the planning and editing of print and online content• Contributed to social media engagement on Facebook, Twitter and Tumblr

• Managed media relations, press releases, and social media content for the launch of the Fresh Paint Gallery and Under Pressure Festival• Coordinated event logistics, including booking musicians, talent, and volunteers, ensuring smooth execution and attendee satisfaction• Delivered guided tours and interactive discussions, deepening visitor engagement with the gallery’s featured street artists

• Conducted B2B and B2C market research, logging data in CRM systems to provide insights that informed strategic decisions• Developed and refined cold-calling techniques, frequently surpassing lead generation targets and earning top-performer awards• Analyzed research data, delivering actionable insights that supported marketing strategies and improved client outcomes

• Founded The Zine magazine, distributing it to local recreation centers and libraries, broadening community engagement• Led weekly editorial meetings to pitch, assign, and review content, mentoring contributors in interviewing and copywriting techniques• Promoted the publication through media interviews with local newspapers, significantly expanding its visibility and readership

• Participated in monthly production meetings to pitch, review, and assign content for both print and digital platforms• Contributed news articles, reviews, and features, enhancing Youthink’s content across multiple mediums• Oversaw the promotion, contests, and distribution of the publication, increasing reader engagement and participation