Mike Blood Email & Phone Number

Detroit, Michigan, United States

Troy, Michigan, Usa

Troy, Michigan, Usa

• Created recurring revenue streams and order intake pipeline.• Coordinated with global sales teams to improve opportunity win percentages.• Investigated new market opportunities and potential revenue streams for product lines.• Coordinated with key integrators and partners to leverage synergies in sales situations.• Created and managed multi-year forecasts, budgets, and resource management.• Began series of innovative proof-of-concept projects/investigations with key customers to strengthen intercompany relationships and increase corporate prestige and profile in the industry.• Managed contractual and creative relationships with multiple vendors; including web design, public relations, printer, and media consultants.• Responsible for strengthening corporate and product brand identities. Created and executed branding strategies and tactics.• Developed commercial launch plans for new products and product enhancements (pricing, customer ROI, risks and mitigation, competitive response action plans, promotional activities, demo systems).• Developed new commercial message and value statement for product lines. Created supporting sales tools and commercial collateral (print, multimedia, and trade shows).• Conducted review and assessment of current support, services, and product lines. • Collaborated on technical and commercial roadmaps used to set development priorities across multiple product lines.• Acted as the voice of the customer at global sessions dedicated to product planning and development.

Plymouth, Mi, Usa

Led the global marketing organization within a high-tech NASDAQ corporation. Five direct reports, three additional matrix reports in Europe, and three additional matrix reports Asia.• Coordinated all marketing activities across three global regions (Americas, Europe, and Asia).• Led team responsible for investigating and vetting M&A opportunities.• Responsible for strengthening corporate and product brand identities. Created and executed branding strategies and tactics.• Developed commercial message and value statement for product lines. Created sales tools and commercial collateral (print, multimedia, online, social network, trade shows, advertising).• Created and maintained comprehensive competitive analysis and benchmarking tools.• Created technical and commercial roadmaps used to set development priorities across multiple product lines.• Refined and optimized product development prioritization process on a global level.• Constructed detailed product requirement and functional specification documents.• Developed commercial launch plans for new products and product enhancements (pricing, customer ROI, risk and risk mitigation, competitive response action plans, sales team training, promotional activities, demo systems).• Created global/regional pricing strategies and discount structures for OEM's, Tier One's, integrators, partners, and resellers.• Investigated new market opportunities for existing and potential product lines.• Organized customer user groups to foster improved product use and best practices.• Responsible for corporate website: content, look & feel, and SEO.• Managed contractual and creative relationships with multiple vendors; including web design, public relations, printer, and media consultants.• Created and distributed press releases and corporate news updates.• Managed customer satisfaction metrics (product- and service-based).

Plymouth, Mi, Usa

Directed product-specific global marketing campaigns. Oversaw new product development, established product requirements, and generated customer awareness and demand. Created proposal templates and quote generation documentation. Created commercial marketing/sales collateral (print, multimedia, online, social network, trade shows, advertising). Supported sales teams by implementing product demonstrations, organizing customer special events, and coordinating trade show participation. Responsible for creation of multiple product demos in corporate showroom. Created and distributed press releases and corporate news updates. Collaborated with print and electronic media outlet representatives on articles and editorials. Managed corporate website. Created advertisements and coordinated multi-media marketing campaigns on a global level.

Plymouth, Mi, Usa

Developed business plans and sales strategies for both domestic and global account. Created and delivered executive-level demonstrations and presentations. Created pricing models and discount structures for primary and tier-level customers. Generated sales forecasts. Directed project management and engineering resources. Increased customer installation base and developed new market opportunities.

Plymouth, Mi, Usa

Successfully managed multiple projects concurrently, 48 during a three-year span. Responsible for all projects from initial planning stages through final installation and customer support. Directed activities and efforts of three distinct internal units: installation, training, and service. Served as primary liaison between internal personnel and plant union representatives. Insured budgetary and timeframe conformance. Created specific objectives and metrics for gauging project success and developed new process for evaluating customer satisfaction.

Plymouth, Mi, Usa

Delivered multiple training courses, ranging from one day to several weeks, for both customers and internal resources. Developed classes, coursework and training manuals for new and existing products. Led the development of several Extended Education programs aimed at increasing customer competence, capability and contentment.

Ba, International Business

Activities and Societies: VP, International Business Society

Education record

Education record