Published March 2021. Foreword Reviews' 2021 Indies Book of the Year Award Winner, Honorable Mention in Business & Economics."At the heart of Bloomstein’s outlook is the importance of simplicity in the flow of information. 'Abstraction is different from generalizing,' she shrewdly points out, and 'If information is power, it’s because confidence in our own knowledge fuels trust.' The author uses a very clear, lean prose line; marketing directors at all levels will find her insights intriguing. [...] A punchy and stimulating look at building brands." - Kirkus Reviews

Partnering with agencies and clients, I help create brand-appropriate user experiences that enable retailers, universities, non-profits, and others engage their target audiences and project key messages with consistency and clarity. From message architecture through mission statements, talking points and values, we develop communication down to editorial style guidelines to ensure all content is intentional and effective, scalable across design systems and silos.• Lead content assessments and discovery sessions to help clients prioritize communication goals, then translate into creative direction to establish and pitch "big idea" concepts and message architecture• Collaborate with UX teams to conduct quantitative and qualitative content audits and develop content models • Define editorial style guidelines and train both professional copywriters and in-house marketing departments• Speak internationally on topics including trust in design, slow content strategy, and the evolution of content strategy in interactive agencies; events include Content Marketing World, Content Strategy Forum (keynote), SXSW (featured speaker), OmnichannelX, UX London, Confab, and Web 2.0 • Founded Content Strategy New England• Clients include Aruba Tourism Authority, Al Jazeera America, American Express, Furman University, Harvard University, Lindt and Sprüngli, Mailchimp, Nevada Office of Humanities, Peterson’s, Philips, Pitney Bowes, the Rhode Island Public Transit Authority, Sallie Mae, and Tufts University

Teaching Brand Values, Message Architecture, and Strategic Communication, a graduate course in the Media & Design Master's degree program at the FH Joanneum University of Applied Sciences. The course is online, with live classes meeting weekly by Zoom. Students bring advertising, interactive, and journalism experience from across Europe, North America, and the Middle East.

Working through Rosenfeld Media as one of a select group of experts to offer industry-leading training and consulting for user experience disciplines.

Loupe Collective brings together industry veteran systems thinkers, makers, facilitators, authors, speakers—experts in our areas of practice—to bring incisive and collaborative thinking to clients' biggest challenges in design systems and governance. We create value by building knowledge-centered relationships that solve problems and empower people, teams, and businesses.

Taught and developed curriculum for Brand-Driven Content Strategy, a graduate course in the Strategic Communications Program, a part of the Columbia School of Continuing Education.

Blended brand discovery and business analysis with creative direction and content strategy to build effective user experiences. Deliverables and activities included business development, client facilitation, user research, and strategic vision recommendations.• Led social media ghostwriting in multichannel marketing campaign, generating new business and viral publicity• Helped scope and pitch new business; led effort to develop and win new Harvard Business School account• Clients included Bates College, Genzyme, Harvard Business School, Tretorn, Tufts University, and Virgin Money

Established a new content and branding practice while playing a leadership role with budget accountability in 90+ client web initiatives. Responsible for UX strategy, message architecture, editorial content, content audits, and style guides. Also collaborated with sales team to evaluate, scope, and pitch new business.• Recognized by Interactive Media Awards for ECCO Shoes website redesign; collaborated on creative direction, drafted non-product copy, and developed style guidelines for product details• Clients included ECCO Shoes, Ektron, Fidelity, The Jackson Laboratory, OneShield, National Financial, PAN Communications, Spire, The Sports Club/LA, and UNICCO.

Developed content structures and editorial processes to write 90% of content on company's corporate social responsibility website (timberlandserve.com); selected and managed third-party and design vendors while managing day-to-day copywriting, search engine marketing, image selection and manipulation, usability studies, and product features to complement with Timberland's main ecommerce site.

Created small-scale content management systems, style guidelines, and content for clients in healthcare, software, insurance, and energy trading. Also collaborated with creative team to give form to new Sapient methodology by developing content management processes, creating writing guidelines, and mentoring a dozen writers to create consistent, high-quality documentation. Conducted usability research for Staples, resulting in improved workflow and enhancements to features and functionality.• Clients included Lotus, the New York Independent System Operator, Staples, and Global Risk Exchange