Brooke Mabry Email & Phone Number

Tampa, Florida, United States

Greater Tampa Bay Area

• Led a team of product/project managers and engineers in the execution of web and mobile projects, ensuring high-quality delivery and alignment with business goals.• Defined and managed product roadmaps for digital solutions, working closely with sales and marketing to align product features with customer needs and market trends.• Utilized data analytics to optimize user experience and product performance, driving adoption and improving KPIs.• Oversaw the end-to-end product lifecycle for multiple digital solutions, from ideation through launch and post-launch optimization.• Worked closely with leadership to develop strategic business plans and product strategies that align with broader organizational objectives.

Greater Tampa Bay Area

Led product management efforts for mobile and digital platforms, focusing on digital communications for members and providers. Managed the delivery of high-quality products that supported operational and customer-facing teams.• Drove the product vision and execution for the mobile application and digital platforms, working with cross-functional teams to ensure timely and successful product releases.• Led market research and user testing efforts, gathering customer feedback to inform product decisions and improve overall product functionality.• Collaborated with engineering and operations teams to ensure product features met business and customer needs while driving improvements in efficiency and customer satisfaction.

Greater Tampa Bay Area

Led operations for retail e-commerce and onsite media products, overseeing product delivery for major clients such as Walmart, CVS, and eBay. Managed product roadmaps, vendor relationships, and operational processes to ensure successful product launches.• Managed onsite retail media product delivery for sponsored ads, native ads, and display/video ad formats, directly impacting revenue and customer satisfaction.• Collaborated with product, engineering, and sales teams to develop and launch new ad formats, driving increased customer engagement and revenue growth.• Delivered product strategy and vision for onsite retail media products, ensuring alignment with client needs and business objectives.• Oversaw a $1.4M budget, managed vendor relationships, and streamlined operations to optimize product delivery timelines and reduce costs.

Greater Tampa Bay Area

Managed strategic sales operations for online retail media programs, including client relationship management, contract renewals, and performance reporting.• Spearheaded the execution of online media campaigns for top brands, aligning advertising strategies across Walmart.com and in-store campaigns.• Successfully managed a $3M portfolio of online media programs, developing reporting and analytics systems to track performance and optimize campaign results.• Collaborated with sales and marketing teams to refine product offerings, enhance client relationships, and improve campaign effectiveness.

Greater Tampa Bay Area

Led cross-functional teams in the execution of retail media programs, streamlining operations and managing the full product lifecycle from concept through launch.• Directed a team of 9 program managers, delivering large-scale media programs that generated $60M+ in revenue for major retail accounts such as Walmart and eBay.• Collaborated with clients to refine ad strategies and align products with evolving customer needs, driving enhanced user engagement and sales growth.

Greater Tampa Bay Area

Managed key client programs, focusing on the delivery of digital media solutions and overseeing vendor relationships.• Oversaw project delivery for retail media campaigns, ensuring alignment with business goals and customer needs.• Analyzed performance metrics to drive improvements in campaign effectiveness and optimize product offerings.