Brooke Mabry Email & Phone Number

Tampa, Florida, United States

Greater Tampa Bay Area

• Led a team of product/project managers and engineers in the execution of web and mobile projects, ensuring high-quality delivery and alignment with business goals.
• Defined and managed product roadmaps for digital solutions, working closely with sales and marketing to align product features with customer needs and market trends.
• Utilized data analytics to optimize user experience and product performance, driving adoption and improving KPIs.
• Oversaw the end-to-end product lifecycle for multiple digital solutions, from ideation through launch and post-launch optimization.
• Worked closely with leadership to develop strategic business plans and product strategies that align with broader organizational objectives.

Greater Tampa Bay Area

• Led product management efforts for mobile and digital platforms, focusing on digital communications for members and providers. Managed the delivery of high-quality products that supported operational and.
• Drove the product vision and execution for the mobile application and digital platforms, working with cross-functional teams to ensure timely and successful product releases.
• Led market research and user testing efforts, gathering customer feedback to inform product decisions and improve overall product functionality.
• Collaborated with engineering and operations teams to ensure product features met business and customer needs while driving improvements in efficiency and customer satisfaction.

Greater Tampa Bay Area

• Led operations for retail e-commerce and onsite media products, overseeing product delivery for major clients such as Walmart, CVS, and eBay. Managed product roadmaps, vendor relationships, and operational processes to.
• Managed onsite retail media product delivery for sponsored ads, native ads, and display/video ad formats, directly impacting revenue and customer satisfaction.
• Collaborated with product, engineering, and sales teams to develop and launch new ad formats, driving increased customer engagement and revenue growth.
• Delivered product strategy and vision for onsite retail media products, ensuring alignment with client needs and business objectives.
• Oversaw a $1.4M budget, managed vendor relationships, and streamlined operations to optimize product delivery timelines and reduce costs.

Greater Tampa Bay Area

• Managed strategic sales operations for online retail media programs, including client relationship management, contract renewals, and performance reporting.
• Spearheaded the execution of online media campaigns for top brands, aligning advertising strategies across Walmart.com and in-store campaigns.
• Successfully managed a $3M portfolio of online media programs, developing reporting and analytics systems to track performance and optimize campaign results.
• Collaborated with sales and marketing teams to refine product offerings, enhance client relationships, and improve campaign effectiveness.

Greater Tampa Bay Area

• Led cross-functional teams in the execution of retail media programs, streamlining operations and managing the full product lifecycle from concept through launch.
• Directed a team of 9 program managers, delivering large-scale media programs that generated $60M+ in revenue for major retail accounts such as Walmart and eBay.
• Collaborated with clients to refine ad strategies and align products with evolving customer needs, driving enhanced user engagement and sales growth.

Greater Tampa Bay Area

• Managed key client programs, focusing on the delivery of digital media solutions and overseeing vendor relationships.
• Oversaw project delivery for retail media campaigns, ensuring alignment with business goals and customer needs.
• Analyzed performance metrics to drive improvements in campaign effectiveness and optimize product offerings.