Corporate Director Of Digital Services
CurrentServing PlayCore and family of brands through implementation of strategic and innovative technology platforms that are customer devoted and drive results that align to organizational objectives, create operational and cost efficiencies, as well as increase top line sales and bottom line growth.- Manage and implement the digital strategy for the organization that aligns the with the overall business strategy, maximizes utilization of shared platforms, and meets the needs of the marketplace.- Maintain responsibility and reporting of the eBusiness budget for effective utilization of resources and ROI.- Directly manage all aspects of PlayCore's eBusiness, such as PCI and ADA compliance, digital platform security, eCommerce, CRM, Marketing Automation, and CPQ.- Ensure financial eBusiness and eCommerce targets are established and achieved across brands and compile reports as required for effective monitoring, reporting, and continuous reporting.- Oversee advertising and content components of the website to ensure optimization and user experience are best in class- Oversee the implementation of digital marketing programs and campaigns- Work closely with leadership to develop cross channel digital marketing and eCommerce model to help build new foundations on evaluating digital marketing spend and channel impactRESULTS:- Oversee portfolio of over 75 websites- Over $500k in annualized savings through implementation of new credit card processing software - Managed the design, development, and deployment of more than 50 various web technology projects- Developed organizational framework for web technology project management, resulting in 100% of project budget expectations
