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Digital Sales, Marketing, and Product Technology professional with 15+ years of experience creating and managing digital strategy, budgets, roadmaps, and integrations. Led implementation of various CRM, web, marketing automation, service ops, and PIM technologies in an effort to create cost and operational efficiencies.Proven success in leading internet specialists, marketers, developers, designers and analysts. Experienced in illustrating and presenting to executive team members insight into improving usability and functionality for eBusiness growth and optimization.Core Specialties: Strategic Planning, Project Management, CRM, HubSpot, PIM.
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Corporate Director Of Digital ServicesPlaycore Nov 2015 - PresentChattanooga, Tn, UsServing PlayCore and family of brands through implementation of strategic and innovative technology platforms that are customer devoted and drive results that align to organizational objectives, create operational and cost efficiencies, as well as increase top line sales and bottom line growth.- Manage and implement the digital strategy for the organization that aligns the with the overall business strategy, maximizes utilization of shared platforms, and meets the needs of the marketplace.- Maintain responsibility and reporting of the eBusiness budget for effective utilization of resources and ROI.- Directly manage all aspects of PlayCore's eBusiness, such as PCI and ADA compliance, digital platform security, eCommerce, CRM, Marketing Automation, and CPQ.- Ensure financial eBusiness and eCommerce targets are established and achieved across brands and compile reports as required for effective monitoring, reporting, and continuous reporting.- Oversee advertising and content components of the website to ensure optimization and user experience are best in class- Oversee the implementation of digital marketing programs and campaigns- Work closely with leadership to develop cross channel digital marketing and eCommerce model to help build new foundations on evaluating digital marketing spend and channel impactRESULTS:- Oversee portfolio of over 75 websites- Over $500k in annualized savings through implementation of new credit card processing software - Managed the design, development, and deployment of more than 50 various web technology projects- Developed organizational framework for web technology project management, resulting in 100% of project budget expectations
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Web & Digital Marketing ManagerGametime Jan 2009 - Nov 2015Fort Payne, Alabama, UsManage day to day business for GameTime and GameTime rep agency websites. Grow the companies' brand awareness, conversion, and sales through aggressive online marketing initiatives and ongoing enhancements to websites. Driving online strategy across multiple websites through Content Marketing, SEO, SEM, Social Media, Email Marketing and more.- Develop and manage the strategic online marketing plan for GameTime and agency websites- Develop, deploy and manage SEO/SEM campaigns for Google and Bing, including search, display and remarketing- Manage website development and hosting partnerships- Project manager for 16 website development projects- Account and budget management- Utilize analytic data and other online tools to maximize ROI, profitability / competitive intelligence- Developed dashboard metrics / KPI's- Implement web-based technologies to streamline the day-to-day operations of the marketing department- Key account managementRESULTS:- Top 3 organic rankings for industry leading keywords- Annual growth in website traffic- Annual growth in Organic Search traffic- Improved ROAS and conversions in online marketing campaigns- Launched industry first responsive website- Increased market share in niche market- Increased conversion rate- Centralized/Standardized operations and processes for the marketing department -
Lan Technician/Computer TechnicianPlaycore May 2007 - Jan 2009Chattanooga, Tn, Us· Troubleshoot and repair all hardware, software, and network problems· Install and monitor AS400, Microsoft, and Mac software· Install and configure new and existing network devices
Matt Meeks Skills
Matt Meeks Education Details
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Athens State UniversityMarketing -
Northeast Alabama Community CollegeInformation Technology
Frequently Asked Questions about Matt Meeks
What company does Matt Meeks work for?
Matt Meeks works for Playcore
What is Matt Meeks's role at the current company?
Matt Meeks's current role is Corporate Director of Digital Services at PlayCore.
What is Matt Meeks's email address?
Matt Meeks's email address is mm****@****ime.com
What is Matt Meeks's direct phone number?
Matt Meeks's direct phone number is +142364*****
What schools did Matt Meeks attend?
Matt Meeks attended Athens State University, Northeast Alabama Community College.
What are some of Matt Meeks's interests?
Matt Meeks has interest in Technology, Online Marketing, Online Strategy, Business, Seo, Golf, Sem.
What skills is Matt Meeks known for?
Matt Meeks has skills like Online Marketing, Website Development, Email Marketing, Web Analytics, Organic Search, Google Analytics, Social Media, Marketing, Internet Strategy, Search Engine Submission, Search Engine Ranking, Search Advertising.
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